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Work Background
The Estée Lauder Companies Inc.Assistant Manager, Creative, Global Communications
Jul. 2024 - Jul. 2025New York City Metropolitan AreaLed the conceptualization and execution of global internal campaigns, utilizing design, photography and video to engage employees in 25+ markets, contributing to an increase in global employee engagement. Collaborated with cross-functional teams (HR, DEI, Executive leadership) to develop and produce compelling content that aligned with ELC’s cultural values and DEI initiatives, fostering a more inclusive and connected global workforce. Drove cultural change by creating content that was directly tied to employee sentiment and feedback, leading to improvements in employee satisfaction and cross-market collaboration. Selected for the CEO Global Reverse Mentorship Program, where I provided insights on young employee sentiment and rising talent to influence executive leadership decisions, bridging the gap between senior leadership and the next generation of talent. Produced content that highlighted diversity, equity, and inclusion initiatives, leading to improved internal communications and stronger alignment with company-wide diversity goals.
ETHICGOODSSocial Media Producer
Sep. 2023 - Nov. 2024Washington, District of Columbia, United StatesCreated and managed original content across Facebook and Instagram to increase engagement and grow brand visibility, contributing to an estimated 30–50% increase in follower growth over time. Developed and executed platform-specific social media strategies aligned with marketing goals, resulting in consistent content output (3–5 posts/week) and improve audience retention. Produced high quality visual assets (photos, reels, and short-form videos), increasing post interaction rates by an estimated 20–30%. Actively monitored analytics to inform content adjustments and optimize performance; identified top-performing content themes. Engaged with followers in real time to foster community, respond to inquiries, and manage brand reputation. Stayed ahead of social trends, integrating relevant challenges, hashtags, and content formats to maintain relevance and reach.
JVA CreativeMultimedia Designer
Jan. 2023United States, WashingtonI’m a multidisciplinary multimedia designer with 8+ years of experience creating content that connects—blending photography, video and print to tell meaningful, visually striking stories. I specialize in crafting brand visuals that are culturally relevant, emotionally resonant, and designed to drive engagement across digital and physical moments. I’m passionate about partnering with brands that share my values—those who care about community, inclusivity, and storytelling with purpose. Whether it’s through social content, campaigns, print materials, or immersive digital experiences, I aim to create work that doesn’t just look good—but makes people feel seen.
QVCDigital Content Designer
Oct. 2017 - Oct. 2019West Chester, PennsylvaniaDesigned and animated high-impact marketing materials for beauty, fashion, and jewelry campaigns, driving brand engagement through email, paid social, and web channels. Developed cross-category landing page experiences for promotions, resulting in 20% higher conversion rates. Collaborated with e-commerce teams to align on campaign strategies and deliver visually compelling assets, enhancing customer journeys and optimizing user experience. Created 100+ paid social ad variations, providing creative direction and ensuring messaging resonated with key consumer segments, resulting in 15% increase in ad performance. Partnered with marketing and brand teams to ideate and execute content for both seasonal and evergreen social campaigns, ensuring content aligned with brand guidelines and business objectives. Provided creative leadership for all paid social photography, directing shoots that drove better engagement and resonated with targeted demographics. Contributed to the strategic vision behind all promotional materials, amplifying brand visibility across platforms and supporting multi-channel marketing efforts.
QVCUX/UI Design Intern
Jun. 2016 - Aug. 2016West Chester, PennsylvaniaDesigned customer journey maps for Roku and Apple TV platforms, improving the overall user experience and helping to streamline content discovery. Developed interactive wireframes for multi-platform user interfaces, ensuring consistency across digital and TV touchpoints. Leveraged analytics and user feedback to drive design decisions, enhancing usability and interface performance. Collaborated with senior designers and developers to iterate on UI/UX solutions, contributing to the early-stage redesign of QVC’s digital streaming platforms. Contributed to the optimization of cross-platform user flows, ensuring seamless transitions between TV and mobile interfaces.
StarbucksBarista
May. 2014 - Jun. 2017Greater Philadelphia AreaEngaged daily with customers, preparing hand-crafted beverages, and working collaboratively as a team player. Connected with customers and created relationships. Worked at a fast-pace, while ensuring quality with every customer experience.
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