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Work Background
Zebra PartnersNational Media Relations Consultant
Jan. 2007 - Feb. 2020Overland Park, KSI worked with global toy company Ravensburger, the ESRB (Electronic Software Ratings Board), Kidzania (La Ciudad de Ninos) - which I had featured in the New York Times - Fingerprint games, Highlights Magazine (Washington Post), HERinteractive (Washington Post), StoryArc and the launch of the Portable North Pole and OUYA (both on the Today Show) among work on other accounts.
The Leukemia & Lymphoma SocietyMedia Relations Consultant
Sep. 2003 - Mar. 2018Overland Park, KSI work with them on their local Light the Night outreach pro bono.
Rivals.comDirector of Communications
Jun. 1999 - Nov. 2000Seattle metropolitan area, Washington, United States• Launched the company and lead the department with numerous outreaches to the media.
• Led both internal and external communications, worked with all the departments.
• The Rivals.com / RivalNetworks family boasted more than 600 team and sports-affinity sites, and I was able to help with the promotion of the new RivalNetworks parent company and offer suggestions on the logo, etc.
• The goal was to concurrently build exposure for the Rivals.com brand name as well as for the 600 individual sites, which encouraged us to create templated releases that the local publishers could use, as well as a “PR 101” guide that was added to the company intranet and explained in detail at the 2000 Publisher’s Convention in Las Vegas.
• Placements directly responsible for included hits in Sports Illustrated, USA Today and FOX Sports Northwest among many other print and broadcast stories.
• Created RivalsWire - a regular outreach with content to college football writers and editors across the U.S.
Rob Wheat Media RelationsNational Media Relations Consultant - Sports, Toys, Video Games, Technology, Health Care
Jan. 1995Kansas City, Missouri AreaI serve as a close confidant of PR and Marketing agencies, global brands and startup companies in the technology, toys, video games, entertainment and sports industries. I understand how to get stories in the leading media outlets. My strategy is simple: find the news hook, develop the story and always show up on time to deliver the media opportunity. Respect is a big part of my business. I understand the stresses of reporters, producers, bloggers and podcasters. They need a very responsive, reliable media relations consultant to help them inform and entertain their audiences. It’s why I overdeliver on communication and service to reporters. They trust that I will do what I say I will do. This has paid across my career. ➡ 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Nintendo, Ravensburger, Activsion / Blizzard, Sports Illustrated, IKIN, Hewlett-Packard, Lexie Hearing Aids. Call of Duty Endowment ➡ 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀: Golin (Nintendo), PMK*BNC, Brew PR, Hill & Knowlton, TriplePoint PR, Frank PR, Rogers & Cowen, Ink Inc., The Placemaking Group, Weber Shandwick, Beyond PR (Beth Feldman), Miller / Geer & Associates, Barbara Bishop PR, Stoorza, Ziegaus, Metzger and Boyer, MMPR (Michael Meyers), Alpaytac, Bender/Helper Impact, Coast PR, CommStrat, Trailblaze.co, Ketchum Sports (esports / Blizzard / OWL Grand Finals), Resound Marketing, Parallel PR, Cast Influence, The Last Layer, Lightspeed PR, Nardi Media, Parallel PR, Lynn Kilroy Agency, BerlinRosen, Step-3, Cascade Communications, Cast Influence, Day One, Niantic and Zebra Partners. 𝗛𝗼𝘄 𝗜 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂: ➡ More exposure for your business to attract more customers. ➡ Speed up the “word of mouth” advertising that comes from media coverage. ➡ Help you find the stories that resonate with your target audience and develop news nuggets. ➡ Define your core messaging to tell a story that stands out and builds customer connections. ➡Establish you as an expert in your field so reporters come to you for expert commentary.
GolinHarrisEmployee and Consultant
Oct. 1994 - Jul. 2012Greater Los Angeles Area➡ Worked on multiple product launches, including the Nintendo Wii, 3DS, DSi, DS Lite, DS, Virtual Boy and dozens of game titles; booked numerous media tours. Also helped introduce Wii U with post-E3 appointments. ➡ Secured hundreds of media placements, including in USA Today, New York Times, the Today Show, Live with Regis and Kathie Lee, World News Tonight, the Carson Daly Show, the Late, Late Show with Craig Ferguson, New York Times Kids, Kids Post (Washington Post), Parade and the NBC Nightly News with Lester Holt among many others. ➡ Launched Pokémon in the United States, secured media coverage and assisted with logistics. ➡ Conceptualized and coordinated the Wii as the first “exergame” to be included as part of the President’s Challenge (a program within the President’s Council on Physical Fitness and Sports) in its 50-year history. ➡ Launch of the Nintendo Wii, one of the best-selling video game systems of all time. Highlights included being one toy away from having the Wii be the first video game featured in the more than 25-year history of David Letterman, Today Show Gadget Guy Paul Hochman featured the Wii in early December (Dec. 8) and then again on Christmas Day in a how-to segment (http://www.msnbc.msn.com/id/15879588/). Paul was also instrumental in having the Wii named Gear of the Year by Men’s Journal. ➡ DS Lite Reaches Top of the World – Working with expert climbers Neal Mueller and Chris Grubbthe, the pair were outfitted with DS Lite units, and it is to this day believed to be the only video game system in history to reach such heroic heights. ➡ Coordinated and booked several national van tours for Nintendo, which resulted in millions of impressions for Golin Harris, the largest public relations agency in the western United States. Media highlights included scheduling five television interviews on two separate occasions in Kansas City and in Indianapolis.
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