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Work Background
Edina TechnologiesDirector of Marketing And Development
Sep. 2024• Responsible for the creation and execution of comprehensive marketing strategies and assets, enabling the successful launch of a pioneering AI-powered app for vehicle damage estimates, positioning the company as an industry innovator.
• Streamlined marketing operations by implementing systems and processes that increased efficiency and reduced campaign deployment time, enhancing responsiveness to market demands.
Led data-driven marketing campaigns across social media, digital and traditional platforms, significantly boosting customer acquisition and engagement.
• Elevated brand positioning and standards, attracting interest from multiple Fortune 500 companies and paving the way for strategic partnership opportunities and app acquisition discussions.
• Articulated the app’s value proposition through clear, impactful communication strategies, increasing stakeholder buy-in and accelerating market penetration.
• Spearheaded brand growth initiatives that enhanced market visibility, resulting in increased inbound leads and solidifying the company’s leadership in AI-driven solutions.
Scale MarketingSenior Graphic Designer / Video Editor / Art Director
Apr. 2018 - Aug. 2024Chicago, Illinois, United States• Developed creative concepts for integrated campaigns, overseeing design, video, and motion graphics for brand consistency.
• Trained, Tested, and used AI across many different platforms to increase productivity, create templates and presentations, edit photo & video, and develop advertising assets within strict brand guidelines.
• Championed new design trends and tools, elevating creative processes and setting new standards for design excellence.
• Set up and managed a centralized storage system and creative asset library, streamlining hybrid remote workflow for our teams and improving project delivery timelines.
• Crafted detailed creative briefs and big idea presentations, aligning team efforts and client vision to deliver impactful, cohesive campaigns strengthening brands.
• Copywriting for TV commercial scripts and paid digital & social ads, blending creative and strategic thinking to enhance audience engagement and drive conversions.
• Collaborated on creative projects in a fast-paced environment, working with multiple clients simultaneously and adapting to diverse industry needs, ensuring on-time, high-quality deliverables.
• Produced programmatic motion banners and ad content, optimizing viewer retention and engagement.
Pinnacle AdvertisingProducer
Dec. 2015 - Mar. 2016Schaumburg, IL
Pinnacle AdvertisingGraphic Artist
Nov. 2013 - Dec. 2015
QwikDesignOwner - Creative & Marketing Director
Jan. 2012• Build and maintain long-term relationships with small to medium businesses, delivering comprehensive creative solutions from website design to video editing.
• Create and execute successful B2C and B2B marketing strategies, tailoring approaches to meet client needs and drive measurable business results.
• Have grown client base through referrals, maintaining a strong reputation for reliability, creativity, and high-quality service.
• Deliver projects on time and within budget, often with minimal oversight, saving clients time and resources while exceeding expectations.
• Provide innovative marketing solutions with quick turnarounds, demonstrating a keen ability to adapt to tight deadlines and limited resources.
• Cultivate trust with clients through a commitment to quality, urgency, and cost-effective creative strategies, fostering ongoing business partnerships.
New Life Printing & SERVICESGraphic Designer
Jan. 2010 - Jan. 2012In charge of designing, writing, and finalyzing all ads and articles for
The Support Community Prosperity Magazine which is published and distributed
locally in-house.
• Work with multiple vendors outside of the company to complete projects,
secure contracts and solve any production problems
• Design print ad campaigns for multiple companies meeting all deadlines
• Laying out artwork that is to be printed so it is ready for offset printing
• Secure, design, and code basic websites for select clients.
• Managing invoices, archiving files and organizing office to work at
highest capacity of efficiency
TriBalance Inc.Creative Director
Jan. 2009 - Jan. 2021• Lead multiple teams and employees through various projects and schedules
• Conceptualizing new ideas to bring to the company and developing their success
• Collaborating with multiple team members to complete various projects in a timely and efficient manner producing optimal results
• In charge of designing and finalyzing multiple print work
• Design and maintain monthly newsletter for print and email
• Update and manage TriBalance.com website
• Responsible for production and post-production of TriBalance video work
• Accept any responsibility or position required to attend to immediate solutions
• Keeping up with updates in technology and learning new skills to contribute
Chicago Prime SteakhouseGraphic Designer
Jan. 2009 - Jan. 2013
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