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Work Background
Edinburgh Whisky AcademyApproved Course Provider for Edinburgh Whisky Academy
Apr. 2023SpainWe are delighted to announce that 9 Smoking Barrels is now an approved course provider of the esteemed Edinburgh Whisky Academy. Our partnership with the Academy is a testament to our dedication to providing top-quality education and guidance in the whisky industry. Our courses are designed to equip students with a comprehensive understanding of the whisky industry and its various components. Focusing on independent and unbiased information, our courses cover everything from whisky production to marketing and commerce, providing students with valuable insights and practical skills. Join us and become a part of the whisky industry's elite. Sign up now for our upcoming courses and take your first step towards whisky mastery.
9 Smoking BarrelsFounder & Whisky Specialist
Nov. 2020Barcelona / Madrid9 Smoking Barrels is a whisky agency that offers bespoke services and experiences to enthusiasts and businesses. Our goal is to provide high-quality services that leave a lasting impression on our clients and their guests. With our expertise and passion for whisky, we are committed to helping individuals and businesses explore the world of whisky in a meaningful way. Our main business verticals are: EXPERIENCES & ENTERTAINMENT
We offer unique and personalized whisky experiences tailored to your specific requirements, including food pairings, blind tastings, and sensory paths. Our mission is to create unforgettable experiences that leave a lasting impression on you and your guests. ACADEMY: We also provide whisky education courses that cover the history and origins of whisky, production and maturation processes. Our interactive learning environment emphasizes nosing, tasting, and exploration, providing a wealth of knowledge to start your own whisky adventure. INVESTMENT:
We offer information and advice on how to invest wisely in whisky and increase your wealth through seminar, courses and our detailed and practical book, exploring the most stable and profitable options and giving a snapshot of the global market.
CATCH22_Innovation Makers Founder
Sep. 2020 - May. 2021Madrid, Community of Madrid, SpainCatch 22 is a smart innovation agency specialized in AGILE MANAGEMENT that works to help organizations adapt to these challenging and uncertain times. We come up with products, services, processes, business models, and strategies to fuel new waves of growth and help companies move into the future.
Our purpose is to unlock their superpowers with disruptive ideas and the right methodologies to think fast, play smart, and be more agile.
OpenExOExO Consultant / Innovation & Disruption Strategy
May. 2018 - May. 2021Global I work with organizations on innovation strategy and disruption to links brands with the ExO Model in order to obtain external credibility and exponential growth.
Through our consultancy, we can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers, and develop internal innovation capabilities that are complemented with installing the right values and style, building deep skills, a smart strategy, and the right incentives.
Around LoungesPrivate Club General Manager
May. 2018 - Jun. 2019MADRIDRecruited as General Manager to lead the process of creation, design, and strategic planning of the company, coordinating the opening of the first location and creating a scalable model to implement in international markets. Devised commercial, financial, sales/marketing plans, and prepared operational budget to ensure smooth execution of routine operations and increase business profitability. Conducted market research, analyzed potential business opportunities, and designed marketing campaigns to gain competitive advantage and increase market presence. Developed and implemented growth strategies to achieve revenue goals by analyzing financial reports and implementing changes. Defined software protocols to optimize customer experience. Coordinated with employees and conducted trainings to enhance employees’ skills. Key Contributions: • Played a key role to secure 1500 memberships before launch.
• Managed operational budget of 2M€
• Developed individual employment plans, goal setting strategy, and networking skills
• 90% successful employment placement rate
• Researched and implemented new technologies/alternative methods that increased business efficiency.
• Enhanced the company’s cash flow while keeping the human factors in perspective.
• Boosted organizational reputation by developing potential partnerships.
• Increased customer satisfaction, loyalty, and advocacy by delivering best in class services.
• Secured new contracts by cultivating solid commercial relationships with key members.
Azotea GrupoOperations Manager
May. 2017 - Apr. 2018Madrid y alrededores, EspañaLocated on the rooftop of the Fine Arts Circle, one of the most important private cultural centers in Europe, the Azotea del Círculo is a unique gastro-cultural project in a privileged setting thanks to its location, the beauty of the building and its views.
Led front office, food/beverage, housekeeping, and events operations to deliver exceptional customer service while ensuring compliance with group policies. Prepared annual forecasts by compiling weekly and monthly reports. Hired, trained, and developed a team of professionals to ensure smooth execution of day-to-day operations. Key Contribution:
• Reduced 20% annual expenses by leading cost reduction, quality improvements, productivity initiatives, and infrastructure enhancements • Led a team of 60 people and managed Daily flow of 5K people
• Identified areas of improvement within operations by analyzing data and guest trends to increase customer satisfaction ratio and get the location in the best 50 places to be in Madrid (TripAdvisor) • Developed departmental objectives with seasonal variation and incentives.
Éccola ClubExecutive Manager
Jun. 2016 - May. 2017Madrid Area, SpainECCOLA proposal was inspired by the New York and London clubs where the concept of creative restaurant is mixed with the concept of a night club. An innovative gastronomic offer, live music, and the diversification of its young and international audience made that place unique and very popular. Key Contributions
• Ensured compliance with quality standards to meet +600 guest expectations daily.
• Headed a team of 30 employees to ensure smooth execution of restaurant, bar and terrace operations.
• Prepared, defined, and executed overall financial processes, including annual budget, forecast to efficiently manage business metrics. Collaborated with marketing, communication, operations, events, and entertainment, HR and PR departments to deliver expert advice and increase business profitability.
Be Spirit - Drinks ConnectionsFounder
Sep. 2013 - Apr. 2018London / Madrid / Lisbon / Edimbourgh / DublinInternational Consulting Services for Hospitality Groups and Drinks Industry Mentoring, Bar Academy and Events for premium brands
Team Building Activities /Advanced workshop / Group Masterclasses
Corporate or Private Events, Tastings sessions and Mixology Courses E-commerce selling limited editions of exclusives bar and cocktail tools
Launch of new products and Embassy for several brands, Guest Bartending around Europe
Glenkeir Whiskies LtdWhisky Specialist
May. 2013 - Sep. 2016THE WHISKY SHOP Bath/London/Edinburgh/Glasgow/Belfast/Paris The Whisky Shop is the largest specialist retailer of whisky in the UK with 20 shops across the UK, a boutique in Paris and an active online shop.
At The Whisky Shop, we offer customers a unique shopping experience where they can browse (and in some cases sample) a range of over 400 different whiskies, including many independent bottlings, releases exclusive to The Whisky Shop, single cask expressions, a wide range of international whisky, great gift items and allocations of the rarest and most desirable limited releases. Key Responsibilities
Set up and participate in account promotions and special events, with a focus on increasing product sales and visibility
Organize an efficient schedule including a daily route along with a monthly, and yearly plan
Ensures maximum brand visibility within accounts Maintains professional and industry knowledge by attending educational workshops, reviewing professional publication and establishing personal networks
Amer Gourmet SLLuxury Spirits Brand Developer
Nov. 2010 - Mar. 2013Madrid - BarcelonaAs the Sales Representative, I was responsible for creating and building relationships with key accounts within the Madrid area and maximizing the sales of supplier brands to the trade through effective territory planning, selling, merchandising, and communication that enables the achievement of company and supplier objectives. Key Responsibilities:
Set up and participate in account promotions and special events, with a focus on increasing product sales and visibility
Organize an efficient schedule including a daily route along with a monthly, quarterly and yearly plan
Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate
Maintains professional and industry knowledge by attending educational workshops, reviewing professional publication and establishing personal networks
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