Founder and Creative Director at 9 Smoking Barrels, a boundary-breaking creative studio and experience agency that blends branding, culture, and immersive storytelling into unforgettable sensory journeys. With two decades of experience spanning luxury hospitality, executive management, and high-level event direction, Sam lives at the intersection of strategy, aesthetics, and soul. Multilingual (fluent in five languages) and multicultural by nature, she moves fluidly between boardrooms and bars, blending operational excellence with poetic intuition. Her leadership style is defined by empathy, bold vision, and a deep respect for craft.
Beyond the studio, Sam finds inspiration wandering city streets, decoding label designs, or dreaming up the next sensorial adventure. For her, every detail tells a story—and every story deserves to be lived fully.More...