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Work Background
Eiger DigitalProduct Design / UX-UI Design Manager
Jun. 2024Federal Territory of Kuala Lumpur, MalaysiaLeading the UX-UI/Product design team and piloting all product development and design process. Collaborate with cross-functional project teams to deliver high quality product design with user-centric and design thinking system. - Directs the UX team (Delegating tasks, Defining deadlines and prioritizing activity, Reviewing team member’s development) - Leading the UX team through the exploration of the product - Establishing clear UX values through aligning the identity of the brand with the needs of the user - Setting the tone for what the user’s experience with the product/brand should be - Working closely with cross department individuals such as product managers, business acquisition team & development team - Advocating for adequate UX team working conditions within the company budget, employee availability, and allocated resources - Communicating with stakeholders and other company leads about team progress - Conducting design reviews - Aligning business requirements and goals with user wants and needs
Fovty TechCreative Director
Aug. 2022 - May. 2024Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Participate in project creative discussion & proposal. - Work closely with designers, copywriters, branding & marketing, and other departments to brainstorm ideas and creative artwork for campaigns. - Managing all visual and creative aspects of the art direction, styling concept, tone, and mood that are in line with the brand’s objectives and expectations. - Create structured work that communicates the big idea. - Stay up to date with innovations and industry trends. - Liaise with marketing regarding on-task inquiries, priorities, directions, etc. - Analyse market trends, consumer need, and the competitive landscape, and track campaign performance. - Conceptualize campaign vision, harnessing original graphics, copy, content websites, social media, and other marketing materials. - Manage and delegate responsibilities for designers to ensure task progression within the deadline. - Organize, motivate, and improve the creative output among teammates. - Overseeing and maintaining graphic consistency in all design projects, from conception to delivery.
SEOWELL DIGITALHead of Creative & Innovation
May. 2020 - Jul. 2022Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaSpearheading the Creative & Innovation department, and overseeing a group of young and energetic UX/UI Designers. As the head of the department, I deliberate planning the goal setting of the department, as well as ensuring the company's core values and objectives are being applied unto the team. The role are also inclusive of directing the creativity works and enforcing human centred user experience on the products. - Managing a team of UI/UX designers
- Leading the brainstorming session
- Development of brand identity and creative direction of products
- Identify critical issues of UI & UX, problem solving and design solutions
- Implementing the team core values and setting annual objectives
- Liaising with clients on product development process
- Art directing on web design and promotional collaterals
- Managing large projects throughout the design process
- Conducting usability testing and prototyping, assuring design quality to produce designs that work well with user(s)
- Overseeing the development process of web, apps and products
SEOWELL DIGITALUX/UI Manager
Dec. 2019 - May. 2020Kuala Lumpur, MalaysiaSpearheading the Creative & Innovation department, and overseeing a group of young and energetic UX/UI Designers. As the head of the department, I deliberate planning the goal setting of the department, as well as ensuring the company's core values and objectives are being applied unto the team. The role are also inclusive of directing the creativity works and enforcing human centred user experience on the products. - Managing a team of UI/UX designers
- Leading the brainstorming session
- Development of brand identity and creative direction of products
- Identify critical issues of UI & UX, problem solving and design solutions
- Implementing the team core values and setting annual objectives
- Liaising with clients on product development process
- Art directing on web design and promotional collaterals
- Managing large projects throughout the design process
- Conducting usability testing and prototyping, assuring design quality to produce designs that work well with user(s)
- Overseeing the development process of web, apps and products
NHK WORLD JAPANProgram Monitor
Oct. 2019 - Mar. 2024Tokyo, JapanTo monitor how viewers are satisfied with each program, NHK Programming Department annually takes a public opinion survey on regular programs broadcast by NHK (General TV channel), Nippon Television Network Corporation (NTV), Tokyo Broadcasting System (TBS), Fuji Television Network, TV Asahi Corporation and TV Tokyo Corporation to study viewing frequency, visibility, and impression of each program as well as reasons for watching or not watching the program. In principle, NHK WORLD TV Program Monitors are requested to watch and submit evaluations of six NHK WORLD TV programs per calendar month. A list of programs will be provided by NHK in due course, and the programs that each Monitor watches must be chosen from this list. After watching each program, the Monitor must evaluate it by completing the Monitoring Form.
RPSGi (Red Pixel Solutions Global inc.)Creative Lead - UX/UI & Graphic Design
Jul. 2017 - Nov. 2019Makati City, Philippines- UX & UI Design
- Website banners
- Promotion banners
- Web design
- GIF Animation
- Graphic design
- Branding & campaigns
- Assisting marketing team to develop monthly/weekly
promotion items
- Brainstorming with marketing team for promotional
materials
NOA LabsE-commerce Marketing Manager
Feb. 2017 - Jul. 2017Shenzhen, Guangdong, China- Deliberate planning and goal setting
- Development of brand awareness and online reputation
- Managing company's social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+) - Content Management
- SEO (Search Engine Optimisation) and generation of inbound traffic
- Cultivation of leads and sales Responsibilities:-
Brand Development
Identify Target Customers
Set Clear Objectives
Visual Design and Web Development Strategy
Solid Content Strategy
Promotion Strategy
Engagement Strategy
Conversion Strategy
Measure and Analyse to establish ROI
Brandpath GroupSenior Multimedia Designer, AIC
Apr. 2015 - Jan. 2017Shenzhen, GuangdongMy role in the company:-
1. Design and manage creative, ads and marketing campaign for the company’s e-commerce website such as www.akafone.com, www.rckcom.com and www.innodoo.com
2. Manage, plan and strategize social media contents in Facebook, Instagram, YouTube
3. Liaise with blogger, content writer, YouTuber and celebrities for product reviews and social media posting
4. Prepare weekly report on the ROI of all social media & marketing campaigns
5. Part of the in-house graphic design team
EXPANSYSSocial Media Marketing Manager
Apr. 2015 - Jan. 2017Hong Kong SARMy role in the company:-
1. Design and manage creative, ads and marketing campaign for the company’s e-commerce website such as www.akafone.com, www.rckcom.com and www.innodoo.com
2. Manage, plan and strategize social media contents in Facebook, Instagram, YouTube
3. Liaise with blogger, content writer, YouTuber and celebrities for product reviews and social media posting
4. Prepare weekly report on the ROI of all social media & marketing campaigns
5. Part of the in-house graphic design team
Standard Chartered BankDigital Creative Manager
Jul. 2014 - Mar. 2015Kuala Lumpur, Malaysia• manage and assist in creative development for the business • responsible for timely and accurate deployment of online communication for both internal and external stakeholders
• Part of in-house graphic designing team
• Assist Marketing Managers in developing digital (web and mobile) and below-the-line materials
• Engaging with external creative agencies for alignment and development of creative artwork for the bank
• Manage online customer touch point for the bank • part of the team to manage social media and messaging for the bank
Heart Meets HurricaneGuitarist
Oct. 2012 - Oct. 2016Kuala Lumpur, MalaysiaWatch out Malaysia, there's a hurricane coming through! Bending the mighty winds of hardcore with the summery scent of pop punk, Heart Meets Hurricane is Malaysia's newest rising pop punk band. Having recently supported Singapore's The Summer State and Melbourne, Australia's A Sleepless Melody at their recent KL tour dates and French power-pop band Pony Pony Run Run at Fete De La Musique 2013, the band has put together an impressive resume in their one year as a group. Formed by Scott Ng, Joseph Stanley, Lawrence Tiwol, Jon Tay, and Cassidy, Heart Meets Hurricane is often best described as a a cross between A Day To Remember and Taking Back Sunday, and counts bands like Bring Me The Horizon, The Amity Affliction, Secrets, Tonight Alive, and Malaysia's own An Honest Mistake as influences to their high energy sound.
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