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Work Background
Self-employedMedia Buyer | YouTube & Facebook Ads | Creative Testing Advocate | Data-Driven Performance Marketer
Apr. 2025Plan, launch, and optimize paid media campaigns across YouTube and Facebook with a strong focus on creative performance. Implement structured creative testing frameworks to identify high-performing ad variations at scale. Use a data-driven approach to continuously analyze campaign performance, audience behavior, and engagement metrics. Adapt media strategy in real time based on market response—prioritizing insights from testing over assumptions. Manage full-funnel ad campaigns with clear KPIs, including ROAS, CPA, CTR, and engagement. Collaborate on copy and visual direction to ensure creatives are aligned with testing goals. Continuously refine audience segmentation and ad placements, but never at the expense of creative effectiveness. Emphasize rapid iteration: test broadly, scale what works, and eliminate underperformers efficiently. Stay ahead of platform changes, algorithm updates, and creative trends to maintain competitive edge.
Youth Employment Service (YES) South AfricaHead: Business Integration
Oct. 2022 - Apr. 2025Led high-impact projects such as the National Drone Initiative and Tourism Sector Initiative, designed to open employment pathways for youth through innovation and sector transformation. Acted as the primary liaison with Implementation Partners and Corporate Partners, ensuring program alignment, integration, and shared impact goals across public-private collaborations. Directed enterprise-wide business process engineering to map and optimize core operational processes across YES, aligning systems, teams, and strategy to support scalable program
Youth Employment Service (YES) South AfricaActing CTO
Sep. 2021 - Apr. 2025Acting CTO managing the technological environment within YES from a strategic and operational perspective. Ensure ongoing availability of systems and manage teams to ensure delivery across business units. Supervise system infrastructure to ensure functionality and efficiency. Ensure technology resources are aligned with YES business needs. Establish the PMO by developing and implementing a framework by which Programmes and Projects are managed by internal human resources and external technology service providers in digitizing the technology landscape for YES. Technology is used by internal YES human resources as well as YES Corporate Customers, Implementation Partners, Hubs, and Youth. Key focus areas include: • Enablement of the technological environment from a strategic and operational perspective • Establish the PMO architecture standardizing project governance, management and delivery
• Implement and Manage the PMO
• Socialize PMO architecture with Exco members and YES human resources ensuring adoption
• Socialize PMO architecture with YES technology service providers ensuring architecture adoption
• Create visibility and accountability by YES business and technology for project management and delivery Key initiatives worked on Salesforce HubSpot Integration of Salesforce using Flowgear to YES legacy systems Creation, implementation and Operationalization of the Progressive Web App for Supervisor surveys of assigned youth which contributes to the youth CV and Reference letter Robotic Process Automation (RPA) GDPR & POPIA EDW using Metabase, Power BI Data Architecture Infrastructure Architecture
Youth Employment Service (YES) South AfricaHead Of Project Management Office
Nov. 2020 - Apr. 2025
Sandbox Enterprises (PTY) LtdActively looking Project and Project management, International & Local Payments, Change Management
Mar. 2020 - Nov. 2020
Sandbox Enterprises (PTY) LtdBusiness Owner
May. 2018 - Mar. 2020South AfricaAdvancement in technology has changed the Buying Decision Process, forcing companies to rethink their marketing funnel. Sandbox Enterprises is working with leading quality brands to provide solutions to businesses. As a Digital Marketing Agency, our services include but are not limited to: Social Media Marketing (Facebook, Instagram, Youtube, LinkedIn)
Social Media Management
Website Design & Development
Paid-Per-Result SEO (Search Engine Optimization)
Traditional SEO (Search Engine Optimization)
Content Creation
Sales and Lead Funnel Building
Google Adwords
Call Only Advertising
Digital Knowledge Management
Reputation Management
Advertising in Top Magazines Please note! Not all services listed above are available in all countries. Some are specific to the United For USA and Canada only For our clients in the United States, our mission is to dramatically improve the way small businesses advertise locally by making the most popular types of media more accessible and affordable. Local advertising in leading magazines has never been easier. We make it affordable to place ads in all the leading magazines such as Forbes, Entrepreneur, Bloomberg, Men's Fashion, Cosmopolitan, Elle, Golf Digest, GQ, Marie Claire, Private Air, Sports Illustrated, Time…, to mention a few.
Absa GroupSpecialist Bus Solutions & Integration
Mar. 2016 - Oct. 2018Retail International Banking focusing on International payments both inwards and outwards using identified channels (WEB, Branch, App and Voice), international travel (Multi-Currency Cash Passport) and international savings (Currency Investment Account). Focus on driving change where the business unit partners with IT. Facilitate delivery of business strategy of growing volumes, improving the customer experience and digitizing the business from a technology and digital perspective. Key focus areas include: • Work with the Strategic Project teams locally and offshore to close out projects
• Work with technology and digital to stabilize and improve the user experience
• Enhance, improve and extend business change delivery ensuring alignment with business and corporate strategy
• Co-ordinate with all Business Unit partners to deliver new Change Council initiatives for International Banking • Help define the transformation path, the technical and operating models to assist in the Business Unit's journey, thereby creating future shape
• Create management framework to manage partner system implementation across the IB eco system
• Creation of a management framework
• Create an incident management framework and actively manage incidents end-to-end
• Programme management of the IB BOW
• Actively drive Change and technological strategy for IB
• Agile squad owner and frameworks to manage the squad based on Agile principals
Standard Bank GroupSenior Program Manager
Aug. 2009 - Mar. 2016Gauteng, South AfricaProgramme and project management of multi-cross functional strategic projects within ATM Channels, Fraud and Card Issuing. Managing distributed shared resources across 3 continents, effectively deployed key strategic services and enhanced functionality to clients in South Africa and Rest of Africa. ATM channels successful deployment of the Automated Note Acceptor, a first for Standard Bank enabling direct cash deposit and immediate value to client. Within card issuing and payments, creating value to customers and SBSA through the implementation of multiple projects through improving functionality and processes on existing products and services, the introduction of new functionality, new product implementation, regulatory requirements, secure payment options and functionality, and platform systems enhancements to create a leaner and improved platform. An example of new product is the implementation of the “tap-and-go” credit card creating a more sanitized user experience while reducing transaction times and less opportunity for fraud. In Africa, deployment of EMV chipped enabled cards into Rest of Africa, the first of its kind for Standard Bank in Africa. Working closely with institutions such as MasterCard and Visa as well as card chip enablement and embossers to achieve project delivery. Responsibilities not limited to and include:
Management of budgets, Financial planning – future project costs, Forming high-performance teams, Manage and execute resources management, Vendor & SLA management, Change management (people, process, systems), Governance compliance, Risk & Issue Management, Stakeholder management, Conflict management Key deliverables include (but not limited to): • CPS Optimization, Risk-Based Pricing, APO Recalculation, Balance Transfer
• Card Issuing - Enable contactless (tap-and-go) functionality on Platinum and World Cards
• Card Issuing - EMV Debit Card (Ghana)
• Card Issuing – Banks Core Card System Optimization
Siphakamile Holdings PTY LtdDirector
Nov. 2007 - Dec. 2009Sell and deliver management consulting engagements to government institutions and private companies. Responsible for IT/Business strategy through alignment of IT to Business requirements, customer relations, management of third party vendors and project management. Reinforced user behavior in the use and adoption of technology and processes. Building frameworks around project delivery through the establishment of project offices
Pharmaceutical Healthcare DistributorsIntegration Specialist
Apr. 2007 - Oct. 2007Responsible for the systems integration of the SAP system in South Africa and the Orion system in the United States of America. Analyze and refine existing processes. Trouble shoot systems issues and make recommendations locally and internationally to fix/improve it. Provide technological support and MIS to the team in South Africa and Africa. Provide operational support to the team in respect of warehouse and stock management. Investigate new technologies, specifically in the field of tracking technology. Periodic visits to the United States for strategic discussions, workshops, exchange of ideas with the overseas technology team. Responsible for the strategic alignment of technology and business. Retained PHD as a client when approached by Siphakamile to join as equity partner.
GSSCDirector Strategic System Support
Mar. 2006 - Mar. 2007JohannesburgDefined strategies for and designed and developed solutions for government project sector. Responsible for the overall PMU technological strategy. Create business plans catering for the architectural design, procurement and implementation of the technological environment as well as the software technology deployed. Formalize strategic plans for disaster recovery of systems and data and ensuring business as usual in the event of a disaster. Assist co-directors in strategic planning for project centralization, education of project managers on the Prince 2 methodology and business process for 11 identified government departments as well as the GIS initiative. This included the formulization of recommended resource structures and job roles
Time SA ConsultingLead Consultant
Jul. 2003 - Jan. 2006JohannesburgConsulting primarily to Government institutions re: Strategy, Project management, Governance, etc
Dimension DataBusiness Analyst
Jan. 2001 - Oct. 2002FourwaysResponsible for the business analysis across multiple industries, creation of analysis documentation used as input into the technical specification by developers. Conduct Joint Application Development (JAD) sessions. Act as chief liaison between client and developers. UAT testing of finished products
USKOProject Manager
Jun. 1999 - Dec. 2002MidrandProject management of cross-platform inter-organization integration projects in South Africa. Analysis and project management of the Orderpharm online ordering system integration to SAP backend including overseeing development and UAT. Acted as a liaison between the business community and technical implementation teams to provide more value to the business while reducing total cost of ownership
Chipkins Catering Supplies (Bidvest Group)IT Manager
Jul. 1996 - May. 1999JohannesburgManaged IT Team locally. Provide support to user base – office and warehouse. Budget control and vendor management. Conceptualization, development and implementation of the SAM (Sales and Marketing) database for the organizations sales force to track and manage customers and orders. The tool provided added functionality such as budget planning and forecasting.
Devco SAIT Manager
Mar. 1992 - Jul. 1994JohannesbbburgManage the IT department relating to systems, budget, vendors, and staff and provide strategic input and direction to future applications and the department’s role in the organization. Vendor negotiation across the entire organization. Provide support to office staff as well as to Franchisees on the various deployed systems. Responsible for analyzing sales volumes across all franchisees. Responsible for collating, disseminating and analyzing data that would inform the type of marketing campaign to run. Liaise with parent company overseas on product mix, sales and campaign outcome. Scanning of the environment for technology trends and changes that could benefit the organization. Development of the product tracking sales database.
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