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Work Background
Asian Pasifika Arts CollectiveMarketing Manger
Sep. 2024 - Nov. 2024Baltimore, Maryland, United States- Designing, launching, and monitoring marketing campaigns for AAPI arts events in Baltimore, increasing brand awareness for arts non-profit company dedicated to amplifying AAPI artists’ visibility in the community
- Coordinating with stakeholders between local arts venues, state university arts programs, local production companies, and APAC to define and execute consistency for all branding requirements, thereby increasing shares and engagement on social media posts
Sarah Bellmio MarketingFounder & Digital Marketing Strategist
Jul. 2024RemoteLeveraging my extensive experience in digital marketing and content creation, I've launched Sarah Bellmio Marketing to offer tailored marketing solutions for businesses seeking to enhance their online presence and drive growth. Specializing in: • Data-driven campaign development and optimization
• Cross-channel marketing strategies
• Content creation and management (including podcast and video production)
• SEO and social media marketing
• Marketing automation and CRM implementation At Sarah Bellmio Marketing, we combine creativity with analytical insights to deliver measurable results and foster long-term success for our clients. Digital Marketing Strategy
Content Marketing
SEO Optimization
Social Media Management
Marketing Analytics
Campaign Development
Lead Generation
B2B and B2C Marketing
Marketing Automation
CRM Implementation
Multimedia Content Production
Data-Driven Marketing
ROI Optimization
Brand Management
Marketing Technology
BreakthroughB2B Content Specialist & Marketing Coordinator
Jan. 2023 - May. 2024- Led copywriting efforts for 10+ B2B marketing campaigns, including Meta ads, landing pages, webinar promotions, LinkedIn content, podcast promotions, and automated email sequences, driving over $760K in sales pipeline
- Leveraged key performance indicators, market research, and direct response marketing techniques in order to implement data-driven marketing optimizations for healthcare practice owners, resulting in 300% ROI on ad spend and $4k in revenue over 90 days for various clients
- Collaborated with C-level stakeholders to ensure marketing deliverables were compliant with FDA regulations for 7+ comprehensive B2C marketing campaign collaborations with Enovis, a publicly traded international medical technology manufacturer
- Streamlined video content redistribution strategy on Meta & YouTube, increasing brand awareness by managing a marketing calendar of reels, videos, and written content derived from podcast and webinar content
BreakthroughB2C Content Manager
Jun. 2022 - May. 2024Formulated creative content strategies across various channels to enhance brand visibility and audience interaction. Selected Accomplishments:
* Increased patient retention for therapists nationally by creating and editing over 20 compelling automated email sequences that led to hundreds of past patient reactivations.
* Designed targeted marketing funnels (automated ads, landing pages, and email sequences) to help Physical Therapists and Chiropractors attract new patients for various specialties like Back Pain, Shoulder Pain, Pelvic Floor Therapy, and Laser Therapy.
Patuxent NurseryDigital Marketing Specialist
Jul. 2020 - Jun. 2022Bowie, Maryland, United States- Increased sales year-over-year for 4 departments by developing engaging multimedia content across various social media platforms for landscape services and gardening products, managing 4-8 unique marketing campaigns simultaneously for different target audiences
- Boosted email open rates by 20% for weekly email marketing campaigns by strategically analyzing email marketing KPIs and making optimized content adjustments each week
- Managed communications and collaborated with customer service manager during escalated client situations in order to calmly and compassionately find an acceptable outcome for both company and customer
- Improved inventory data documentation and procedures to avoid over-selling products between business entities, preventing excessive and avoidable refunds
Garden Goods DirectDigital Marketing Specialist
Jul. 2020 - Dec. 2021
Irish TraditionsOnline & Retail Sales Associate
Oct. 2018 - Jul. 2020Annapolis, Maryland AreaCreated high-performing content, including blog posts, email campaigns, etc. to drive engagement for online marketing initiatives.
• Drove a 15% increase in website traffic through strategic organic Pinterest marketing campaigns
• Utilized SEO best practices and custom visuals to drive traffic to20+ new landing pages
• Developed online product pages and coordinated online sales with in-store software
Iron Flower Production, LLCPresident & Sole Proprietor
Feb. 2017 - Feb. 2018Annapolis, MDWrote, Produced, and Acted in a SAG affiliated independent short film "Not Here".
Personally hired, scheduled and managed multiple independent film crews of 20+ contractors and interns; coordinated and directed various teams to achieve a common goal.
Managed schedules and coordinated meetings for talent and production executives. Designed and executed complex visual projects and marketing plans by communicating ideas and creative decisions to team members clearly and effectively.
House of CardsFirst Team Production Assistant
Jul. 2016 - Feb. 2017Joppa, MDFull Time Set Production Assistant
Season 5 House of Cards Assisted with on-set coordination and logistics for celebrities and A-list talent.
Assisted production logistics departments in communicating with film crews of 150+ staff and personnel.
Collected and assisted with managing requisite payroll and invoice paperwork.
Communicated with the community when filming on location to ensure safety for film personnel and for community members.
Freelance Film Production & MarketingProject Manager & Marketing Entrepreneur
May. 2014 - May. 2018Washington DC-Baltimore Area- Designed and produced marketing materials for Los Angeles performance artists and makeup artists, helping to secure consistent employment through improved brand awareness
- Managed contracts, invoicing, logistics, paperwork, and communications for both large-scale film projects and small independent films, ensuring film production teams achieved project goals and met aggressive timelines successfully - Produced and directed SAG union short film ‘Not Here,’ including hiring cast and crew, spearheading invoicing and payment budgets, managing permits and fees for locations, and securing permits to handle replica firearms in public places
- Supported complex logistics management for major television projects including House of Cards (Season 5), Jack Ryan (Local Unit), and Madam Secretary (Local Unit)
- Negotiated agreements with managers and agencies by diligently reviewing contract details for hidden terms and conditions, preventing potential legal issues for artists and performers
ShoeDazzleClient Services Representative
Jan. 2012 - Mar. 2013Greater Los Angeles Area• Trusted with most difficult client challenges in order to significantly raise customer retention and directly improve sales. • Greeted customers and assisted in the sales process via phone and email communications.
• Responsible for assisting customers with inquiries regarding their personalized style suggestions and all other ShoeDazzle related inquiries.
• Provide personalized style advice via phone, email, and social media.
• Helped to resolve billing and other customer service related issues.
Funny or DieMakeup Artist
Oct. 2010 - Mar. 2011• Toddlers (short) (assistant makeup artist) 2010
• For (Stuffed) Colored Girls (short) (makeup artist) 2010
Altermotion Entertainment & 202 PicturesMakeup Artist
Sep. 2010 - Jun. 2012Greater Los Angeles Area"Fragile" Short Film 2010
"Get Cindy" - Short Film 2012
"Obscured Reality" - Web New Media 2012
Makeup Artistry by Sarah Laine SmithMakeup Artist
Apr. 2010 - Apr. 2016Greater Los Angeles Area"Step One" (short) (key makeup artist) 2012
"Tennis" (short) (hair stylist, makeup artist, special makeup effects artist) 2012
"Teddy Bear" (short) (makeup artist) 2011
"Madly in Love" (short) (makeup artist) 2011
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• Photography, Film, Theatre, Headshots, & Bridal - • Beauty, Character, Special FX Makeup • Portfolio at www.sarahlainemakeup.com
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