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Work Background
JobPreppedDigital Marketing Associate
Jul. 2023 - Oct. 2023Assisted in social media engagement by contributing to hashtag research and content planning. Supported content creation efforts, including brainstorming ideas for memes and infographics. Helped improve brand visibility by sharing content across relevant community groups. Gained experience with email marketing by setting up basic campaigns in MailChimp. Learned the fundamentals of PPC advertising and landing page optimization. Conducted basic keyword research to support blog content strategy. Assisted in email campaign segmentation to improve audience targeting. ● Contributed to social media content planning and engagement strategies.
● Assisted in creating and sharing digital content, including graphics and social posts.
● Helped research keywords and competitors to support blog content efforts.
● Gained experience in email marketing by assisting with campaign setup and segmentation.
● Supported brand visibility by engaging with community groups and online discussions.
Western Dental & OrthodonticsMarketing Manager
Sep. 1999 - Jul. 2003Orange, California, United States•Planned & managed Western Dental's print & yellow pages advertising programs as agency liaison
•Purchased print ads in newspapers & magazines for this 150-location dental health maintenance organization •Developed & controlled a budget in excess of $10 million for all marketing/advertising/public relations activities •Analyzed new patient trends, survey results & office compliance, & reported these findings to executive management •Monitored current events to identify ongoing public relations opportunities •Collaborated with agency partners to ensure maximum exposure in broadcast & print media •Supervised production & operation of dental screenings, oral education presentations & health fair participation •Created & managed production of brochures, point of sale & marketing collateral materials •Provided direction to more than 150 offices regarding sales tools, patient relations & marketing opportunities •Researched competition
Sechrist Clinical Services, Inc.Sales Administrator
Sep. 1998 - Sep. 1999Anaheim, California, United States•Generated quality leads for sales team in pursuit of partnering with hospitals to develop outpatient wound centers •Acted as the initial liaison between general managers & hospital administrators •Represented the business development department in communications with physicians & advertising agencies •Assisted in human resources & administrative functions as needed
Texas A&M University College of DentistryAdministrative Assistant for the Office of the President
Jul. 1996 - Aug. 1998Dallas, Texas, United States•Supported the Office of Institutional Advancement by coordinating several high-profile special events, including luncheons, presentations & college tours for key state legislators, Texas A&M University System officials & donors •Led committees of faculty, staff & administrators in coordinating campus-wide activities •Authored articles for the Baylor Dental Journal, an award-winning magazine •Planned the Dental Health Check, a weekly spot for ABC News •Interacted directly with state legislators & Texas A&M University System administrators •Managed all office administrative requirements, including extensive travel arrangements & assisting the Dean as needed
Design to Distribution, a division of ICL, Ltd.Marketing Assistant
Feb. 1995 - Apr. 1996Dallas, Texas, United States•Assisted the sales & marketing manager with account management by solving problems, interacting with customers & collaborating with partners in the United Kingdom
•Generated sales leads •Helped develop & manage direct mail campaigns by suggesting ideas & coordinating efforts of the copywriter, graphic designer & printer
•Initiated & authored press releases
•Edited & proofed proposals •Managed vendor relations
Texas Medical AssociationPublic Relations Contract Employee & Intern
May. 1992 - Sep. 1993Austin, Texas, United States•Wrote more than 100 press releases while editing copy for grammar & style consistency
•Assisted director in writing materials for a physician leadership conference involving more than 1,000 doctors •Provided articles for Action, the membership newsletter •Edited Frontline & Physician Health & Rehabilitation newsletters •Collaborated with communication manager in developing the speech for the “Shots Across Texas" immunization campaign
•Developed & distributed a survey to radio stations across the state, which resulted in the creation of a radio newsfeed system based on positive feedback
•Utilized primary & secondary research tools
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