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Work Background
Food GatherersCommunications and Public Relations Manager
Aug. 2024Ann Arbor, Michigan, United States
The Rock MagazineEditor and Writer
Jan. 2024Plymouth, Michigan, United States● Responsible for editorial content
● Developed story ideas, researched, wrote feature, news and political stories and supplied photographs
● Edited articles for AP style, content and clarity
Gift of Life MichiganCommunications Manager
Oct. 2019 - Dec. 2023Ann Arbor, MI● Developed and implemented strategic, proactive and innovative public relations and storytelling strategies to meet organization goals of growth, education and reputation management
● Researched, wrote, edited and distributed press releases to drive positive media coverage, enhance organizational reputation, educate and inspire public and support organization objectives
● Responded to media inquiries; coached executives, patients and other spokespeople to prepare for interviews
● Created key messages for executives and other experts to use in media interviews
● Relaunched Gift of LifeLINES, a quarterly newsletter now read by more than 5,000 people
● Led a team of five, including graphic designers, social media specialists and event planner
● Managed internal and external websites with a variety of content management systems, as well as HTML coding
● Contributed blogs, articles, news releases and other content to internal and external web sites
● Proofed all editorial copy for AP Style, and edited for clarity and content
Beaumont HealthSenior Communications Specialist
Mar. 2017 - Oct. 2019Dearborn, MI● Developed and implemented plans in support of corporate strategies through internal communications, media relations, research, and system-wide knowledge sharing
● Created, coordinated and implemented effective internal communications messages designed to engage employees, improve employee wellness and meet marketing objectives
● Draft communications for executive leadership team, including regular updates, blogs, letters of appreciation and answers to employee concerns; used multiple ‘voices’ to engage workforce of 35,000 ● Coordinated hospital site visits, meetings and follow up communications for executive leadership team
● Developed script and coordinated filming of CEO video series
● Developed and managed social media campaigns to align with corporate objectives, increase community engagement and gain market share; manage organizational reputation
● Contributed articles to Beaumont Blend, an internal newsletter, proofed final copy
● Created talking points for executives, physicians and other experts to use in media interviews
● Coached executives, medical experts and service line leaders to prepare them for media interviews
Beaumont HealthCommunications/Media Relations Officer
Aug. 2010 - Apr. 2017Dearborn, MI● Research, write, edit and distribute press releases to engage media counterparts and promote services, physicians and nurses to build reputation, gain market share and meet marketing objectives
● Coordinate interviews between members of the media and Oakwood executives and physicians, as well as consenting patients
● Create talking points for health system executives, physicians and other experts to use in media interviews
● Coach executives, medical experts and service line leaders to prepare them for media interviews
● Serve as point person for on-site media interviews (print, web, radio and television)
● Developed and managed social media campaigns to align with advertising calendar, increase community engagement and gain market share; monitored social media outlets to manage organizational reputation
● Created, coordinated and implemented effective internal communications messages designed to engage employees, improve employee wellness and meet marketing objectives
● Write, edit and distribute internal eNewsletter that promotes organizational culture and goals; distribute to 10,000 employees ● Write, edit and post articles an internal employee news website; update daily
● Wrote and edit ‘Huddle,’ a daily employee engagement communication vehicle
Associated Newspapers of MichiganManaging Editor
May. 2000 - Jul. 2010Western Wayne County, MI● Helped launch the newspapers in 2000; set all editorial policies of the organization; lead expansion to eight editions in 2002
● Responsible for all editorial content, from story ideas to graphic design to finished publication
● Edited all articles for eight award-winning weekly newspapers serving western Wayne County
● Managed newsroom, supervised and mentored staff of 6-9 full time employees, as well as freelance writers and photographers; worked with staff to improve their skills and advance their careers
● Managed web site for eight weekly publications ● Interviewed local, regional and state public figures for content for news stories
● Wrote at least a dozen articles each week, including features, business, schools and government stories, reviews, editorials and an opinion column; blogs; took photographs
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