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Work Background
Johnnie StudioManaging Editor
Apr. 2024 - Nov. 2024New York City Metropolitan Area
KeplerDirector of Content
Jan. 2021 - Dec. 2023New York City Metropolitan AreaLed communications and editorial projects—including website content, thought leadership, email newsletters, social campaigns, and PR placements—to drive client engagement, business growth, and awareness of the firm’s proprietary tech products. Managed a global team of marketers, publicists and creatives, and consulted on organizational policy and positioning as a member of the senior leadership team.
FreelanceSenior Content Marketing and Social Media Consultant
Jan. 2018Greater New York City AreaCreative direction: I concept copy-first creative campaigns that meet key brand goals and coordinate production of campaign assets. Social strategy consulting: I support internal social teams with big-picture strategic direction and to increase organic engagement and boost paid social ROI. Content strategy: I partner with internal teams to plan high-performing omni-channel content programs. Editorial management: I create editorial content calendars, produce content briefs and manage writers, designers and multimedia content producers to deliver high quality branded and editorial content. Brand journalism: I write and edit compelling stories that combine real world reporting, brand thought leadership and expert storytelling to bring a brand's story to life. MAJOR PROJECTS: Social Strategy Lead, Stories Bureau: Led paid and organic social strategy to support Traceroute, a branded podcast for Equinix Metal. Boosted organic engagement 55% and achieved record low CPC for the client's paid social. Social strategist, ROCK + PAPER: Oversaw a team of freelance creators in implementing a B2B social strategy I created to target the entertainment, spirits and retail industries. Managing Editor, Far From Timid: Managed a team of writers in executing tentpole editorial content for The University of Phoenix, boosting views by 200%. Developed client-facing content governance documentation and processes. Editorial Director, Guardian Life: Spearheaded editorial strategy and distribution planning for the Enterprise Content team, in partnership with Thought Leadership and stakeholders across business verticals. Elevated and expanded brand reach by ghostwriting articles for industry publications. Managed enterprise-wide SEO optimization. Social Content Strategist, Simon Sinek Inc.: Created a social content strategy that increased social referral traffic 10x and grew social audience by 700k in seven months. Produced a series of social videos garnering 1-2M organic views each.
IBMWorldwide Social Strategist
Jan. 2017 - Dec. 2018Greater New York City AreaAs lead social strategist for the retail, government, and travel and transportation industry marketing teams at IBM, I developed social strategies for worldwide social channels and directed geographic market teams in the execution of worldwide social strategies. I developed and oversaw a paid social program to support always-on editorial content and I took the lead in social analytics for the industry marketing team, and developed accurate reporting practices for all industry teams. Above and beyond my social strategy role, I also consulted with the worldwide content to concept, write and design editorial and campaign marketing assets.
DotdashSocial Media Editor, The Spruce
Jan. 2016 - Dec. 2017Greater New York City AreaAs Social Media Editor, I developed and launched The Spruce's social rebrand campaign and direct ongoing social strategy for the site, including the development of three social franchises. I collaborate with the internal video team, designers, and development team—as well as social platform partners—to optimize our content for social and to create exclusive social content. I take a hands-on approach, managing all social publishing and paid social promotion on each brand channel, and reporting on social analytics to produce actionable editorial recommendations.
PublicisSocial Content Manager
Jan. 2015 - Dec. 2016Greater New York City AreaAs part of the agency's New Business team, and working under the Chief Marketing Officer, I managed social marketing for Publicis North America's flagship office. In this role, I developed content for the agency's digital channels and blog—including thought leadership on trending disciplines in the industry—and coordinated local content from other North American offices within the Publicis family. I also introduced analytics reporting for the agency's digital properties and created an overarching social strategy for growing the agency's audience in key demographics and building the agency's reputation for excellence in the field.
Fluency MediaAssistant Director of Social Media
Jan. 2013 - Dec. 2015As the Assistant Director of Social Media I had a comprehensive role in the social marketing strategies of a diverse portfolio of clients, including Brink’s, Nonni’s Biscotti, Visit Detroit, I Love New York and Beaumont Health. My area of specialty was content development, and I managed blogs, social content calendars, and creative campaigns for our clients, while also providing direction to junior colleagues in creative design and community management.
Ann Arbor / Ypsilanti Regional ChamberMarketing Manager
Jan. 2011 - Dec. 2013The A2Y Chamber provides advocacy, support and connections for local businesses and the community in order to foster economic success and improve quality of life for the Ann Arbor / Ypsilanti region. As Marketing Manager, I engaged the Chamber membership through traditional and digital marketing efforts, and oversaw the Chamber's young professionals organization, A2Y Converge. I also served as committee co-chair of Ypsilanti PRIDE, a Chamber-sponsored community clean-up effort.
Kensington Court/Holiday Inn ExpressMarketing Assistant
Jan. 2010 - Dec. 2011I managed the online properties for both hotels—including website content, social media channels and listings on third-party travel sites—and made recommendations to enhance existing marketing strategies. I also developed seasonal promotions in conjunction with outside vendors and partner organizations like University of Michigan Athletics and the Ann Arbor Main Street Association.
Museum of Contemporary Art DetroitMedia Relations Intern
Jan. 2009 - Dec. 2009Greater Detroit AreaWorking with the Public Relations Coordinator at MOCAD, I wrote and edited press releases, gallery guides and other promotional materials, and developed a preliminary social media content strategy.
Eastern EchoCopy Editor
Jan. 2009 - Dec. 2009Ypsilanti, MIAs a copy editor at Eastern Michigan University's student newspaper I edited copy and wrote compelling headlines for stories in all sections. I also published stories online through the publication's CMS.
Dexter District LibraryLibrary Assistant
Jan. 2003 - Dec. 2010
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