Rebecca Woodward - Content marketing consultant,

Content marketing consultant

CopywritingCopywriterContent WriterMarketingMarketing DirectorEditorProofreaderBlog ManagerBrand Marketing ManagerCommunications ManagerContent Manager

I’m a senior creative and strategy leader helping brands level-up their content and social media marketing on a freelance basis. I can help you understand your audience and engage them across digital touch points including web, editorial and video content, email and social. I work with brands large and small, both as an independent creative studio and as a senior partner to support internal teams in reaching their goals.

FreelanceSenior Content Marketing and Social Media Consultant

Jan. 2018Greater New York City AreaCreative direction: I concept copy-first creative campaigns that meet key brand goals and coordinate production of campaign assets. Social strategy consulting: I support internal social teams with big-picture strategic direction and to increase organic engagement and boost paid social ROI. Content strategy: I partner with internal teams to plan high-performing omni-channel content programs. Editorial management: I create editorial content calendars, produce content briefs and manage writers, designers and multimedia content producers to deliver high quality branded and editorial content. Brand journalism: I write and edit compelling stories that combine real world reporting, brand thought leadership and expert storytelling to bring a brand's story to life. MAJOR PROJECTS: Social Strategy Lead, Stories Bureau: Led paid and organic social strategy to support Traceroute, a branded podcast for Equinix Metal. Boosted organic engagement 55% and achieved record low CPC for the client's paid social. Social strategist, ROCK + PAPER: Oversaw a team of freelance creators in implementing a B2B social strategy I created to target the entertainment, spirits and retail industries. Managing Editor, Far From Timid: Managed a team of writers in executing tentpole editorial content for The University of Phoenix, boosting views by 200%. Developed client-facing content governance documentation and processes. Editorial Director, Guardian Life: Spearheaded editorial strategy and distribution planning for the Enterprise Content team, in partnership with Thought Leadership and stakeholders across business verticals. Elevated and expanded brand reach by ghostwriting articles for industry publications. Managed enterprise-wide SEO optimization. Social Content Strategist, Simon Sinek Inc.: Created a social content strategy that increased social referral traffic 10x and grew social audience by 700k in seven months. Produced a series of social videos garnering 1-2M organic views each.

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