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Work Background
MakeHers StudioCo-Founder & Social Media Director
Oct. 2024
StrupekCommunications & Social Media Specialist
Jan. 2022 - Dec. 2022Bloomington, Illinois, United States- Executed social media campaigns for clients in the fintech space including PayActiv, Interactions, and Nvidia. - Worked alongside the internal communications and marketing teams to create social media posts that would support their app feature rollouts.
- Detailed social media content requests for designers to convert into graphics and videos.
- Responsible for generating the overall strategy for social posting.
- Converted blog content and relevant news into Twitter threads and carousels for Instagram and LinkedIn. - Ghostwriting for executives of fintech companies for posting on LinkedIn.
Get Social With TejaSocial Media Manager
Aug. 2020 - Aug. 2024Los Angeles, California, United States- Successfully managed Instagram, Facebook, Twitter (X), and LinkedIn accounts for several non-profit and social justice organizations including Rock The Vote, The Asian American Foundation’s See Us Unite campaign, The Revolutionary Love Project, All In Together, and She The People.
- Managed live-tweeting for events relevant to clients including MTV’s showing of the See Us Unite special, several presidential debates, and election results.
- Responsible for creating social media toolkits and digital activations for client campaigns.
- Managed the end-to-end content creation process, from ideation and creation to scheduling and publishing. - Regularly maintained current trends on social media and in pop culture to effectively convert relevant news into easy-to-consume digital content.
- Efficiently communicated content strategy to clients and content designers through project management tools like Asana and Slack.
- Analyzed and created quarterly and year-end social media analytic reports to communicate growth and objectives to clients
- Scriptwriting for voiceover and direct-to-video content
Formula BotanicaDigital Specialist
Apr. 2020 - Mar. 2021United Kingdom- Organically scaled Formula Botanica’s Instagram following from 47k followers to 95k followers in just 10 months - Managed daily social media operations during open enrollment periods in which we targeted thousands of prospective students for the program
- Responsible for the overall strategy of social media posting on all platforms: YouTube, Instagram, Twitter (X), Facebook, and Pinterest.
- Created all social media assets including graphics, reels, and interactive stories to increase engagement and create a cohesive look across all platform feeds.
- Fostered and nurtured online communities through active engagement and interaction.
Holiday Inn & Suites Grande Prairie - Conference CentreOutside Sales Manager
Nov. 2019 - Mar. 2020Peoria, Illinois
Chicago Automobile Trade AssociationMedia Intern
Feb. 2019 - Feb. 2019Chicago, IllinoisChicago Auto Show 2019 Communications Intern | responsibilities included: curating social media content, covering dealer press conferences, assisting in press release writing, and providing credentials to media personnel.
Chicago Automobile Trade AssociationMedia Intern
Feb. 2019 - Feb. 2019Chicago, IllinoisMedia Intern for the Chicago Auto 2019
• press conferences + press releases • social media content curation
Chicago Automobile Trade AssociationMedia Intern
Feb. 2019 - Feb. 2019Greater Chicago AreaMedia Intern for the 2019 Chicago Autoshow
- Curating content for social media platforms
- Attending press conferences
- Preparing data for press releases
Uftring Auto GroupReceptionist
Aug. 2018 - Aug. 2019Peoria, Illinois
Mariachi Restaurant Bar & GrillSocial Media Manager
Jan. 2017 - May. 2018Peoria, Illinois
Habitat for Humanity of Greater PeoriaMarketing And Advertising Intern
Jun. 2016 - Jun. 2017
Lily V DesignsAdvertising Intern
Sep. 2015 - Mar. 2016Peoria, IllinoisMarketing/Advertising Intern for fashion designer Lily V Designs located in Peoria. Responsibilities included: phone marketing, event planning, media/post creating, social media marketing, and direct promotion.
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