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Work Background
ReserveHead of Marketing (CMO)
Jan. 2025
Tari LabsMarketing Advisor
May. 2024
tea.xyzChief Marketing Officer
May. 2024 - Sep. 2024
tea.xyzHead of Marketing
Apr. 2023 - May. 2024
AscendEXMarketing Director
Jan. 2022 - Mar. 2023United States
nycryptoFounder
Nov. 2021United States
UnderstoodAssociate Director of Growth and Acquisition
Jan. 2020 - Apr. 2021New York, New York• Grow on and off platform reach and engagement to deliver impactful user experiences.
• Develop recommendations and strategies to optimize paid advertising, partnership development, email marketing, and acquisition initiatives to be more efficient and drive more ROI.
• Develop and executed growth tests to validate product value.
• Educate internal teams on best practices, platform updates, and new products.
• Grow and manage team capabilities to ensure cohesiveness, collaboration and internal expansion. • Build and implement a cross-platform paid strategy
• Create and built internal email strategy to drive growth
• Laid foundation for all marketing analytics, data, and tracking in order to develop KPIs and meet long term goals
AdHawkDirector of Marketing (Now Broadlume)
Apr. 2019 - Dec. 2019• Spearheaded the creation of digital marketing campaigns across all paid social channels, SEM, and email to target and convert impactful demographics while optimizing retention, growth, and reach
• Responsible for the development and maintenance of holistic marketing strategies and budgets that brought the brand vision to life with a focus on maintaining positive ROI.
• Collaborated with managers, VPs, and C-Level executives to identify areas of potential growth while developing communication and marketing programs for various audiences.
• Developed and managed marketing collateral while working towards long-term and short-term KPIs.
• Developed paid-email marketing funnels and automation to drive quality leads and increase ROI Highlights:
• Winner of the Adhawk Hackathon Award for “Product Most Likely to Generate Revenue”
• Managed team to rebrand and relaunch the company website and front-facing content, including full, vertical-based marketing funnels.
• Led CRM migration from Hubspot to Marketo including roll-out, training, and implementation across multiple teams.
AdHawkGrowth Marketing Manager
Sep. 2018 - Mar. 2019Greater New York City Area• Collaborated with cross functional teams (Product, Services, Sales) to establish growth strategies to support revenue goals.
• Created, managed and experimented with new user acquisition campaigns.
• Conceived and executed on a wide range of content campaigns to drive education and engagement.
• Analyzed customer data to monitor performance and uncover areas for improvement.
• Lead the development of marketing and communication tactics (through a test and learn approach) that will drive user acquisition
Highlights:
• Decreased Cost per Lead by 40% • Achieved MOM revenue growth - exceeding goals and securing new leads
• Estblished internal tools and processes to maximize the team’s efficiency overall
VeriskSenior Digital Marketing Strategist
Oct. 2017 - Sep. 2018Jersey• Evaluated third-party data to identify new growth opportunities while maintaining steady ROI of all digital marketing efforts
• Oversaw the marketing team to meet set results-driven goals aimed at driving growth. • Paid attentive detail in evaluating financial aspects of product development, such as budgets, expenditures, and research and development appropriations
• Demonstrated strong understanding of how customers used products and services through usage patterns analysis.
• Worked with both IT and Sales teams to implement third party technologies into Sales Force and across multiple BUs
• Developed and implemented strategic marketing content such as blogs, promotional materials, and advertisements for digital marketing
Highlights:
• Implemented programs and managed ad spend to increase web traffic by 400%
• Collaborated with Director of Sales to execute new digital and social sales programs for lead generation, resulting in 38% increase in qualified leads
• Created programs that increased traffic to content hub by 33%
• Envisioned and executed program of development of native content for social media, leading to 43% increase in engagement
VeriskDigital Marketing Strategist
Jan. 2017 - Oct. 2017Greater New York City Area• Lead the development of marketing & communication plans and tactics (through a test and learn approach) that will drive user acquisition
• Held responsibility in evaluating monthly performance statistics and utilizing data to inform future strategies
• Set up and implemented KPI and Google Analytics tracking for both business and digital marketing purposes
• Played an integral role in boosting customer engagement through social media and digital marketing
• Attained search engine optimization (SEO/SEM) goals by improving page content, keyword relevancy, and branding
Highlights:
• Remodeled social media program and partnered with key internal customers groups to implement emerging technology and increase engagement by 62%
• Built first-ever, ground-up digital media program
• Secured management buy-in and defined key performance indicators (KPIs) for measuring ROI on digital marketing, branding, and awareness campaigns
VeriskDigital Marketing Coordinator
Mar. 2016 - Mar. 2017Jersey City. NJ▪• Assumed full management of social media, marketing automation, and marketing analytics . Turning them into insights, and knowledge to optimize our sales proccess • Evaluated and implemented new online advertising opportunities, involving search engine marketing (SEM), social advertising, and online display
• Strategized with and supported email marketing automation campaign structures. • Coordinated with multiple individuals including Internal writer or experts in formulating content across various products and services; and Sales Team in implementing LinkedIn Sales Navigator tool and PeopleLinx social selling platform
• Designed campaigns for all facets of Verisks data solutions, such as SEO, digital marketing, and product development - Chairman of the 2016 Verisk Insurance Solutions Social Media Working Group
VeriskMarketing Analyst
Apr. 2015 - Mar. 2016Jersey City, New Jersey• Lead the auditing and standardization of all social media accounts, metrics, and tactics across global organization
• Analyzed Products in order to inform on optimizations to better serve our customers
• Implemented programmatic marketing and instituted retargeting efforts to consolidate all inbound and outbound messaging efforts
National Recruiting GroupSocial Media Marketing Specialist
Oct. 2014 - May. 20151375 Broadway New York, NY• Developed daily content for multiple social media platforms across various industry verticals
• Launched and coordinated company site blog in order to manage traffic to the site; as well as biweekly newsletter for various industries, while overseeing email marketing to reach goals in multiple marketing initiatives
C&M Ortho SportsSocial Media Strategist
Mar. 2014 - Aug. 2014Brooklyn NYResponsible for all social media platforms such as Facebook, Twitter, and LinkedIn
Developing content as well as strategies to expand following as well as general social media reach
New York City Police DepartmentManagement Information Systems Division Intern
May. 2013 - Oct. 20131 Police Plaza Intern
Editing
Basic HTML + CSS
Basic Dreamweaver
Website functionality SharePoint
Writing
Gold Group EnterprisesSales And Marketing Intern
Mar. 2013 - May. 2013Clark, New JerseyResponsible for developing and writing Case Studies, for potential clients
Editing presentations and write ups Helping coordinate marketing ideas and strategies
Organizing contact spreadsheets
SEO/SERP basics
CW Skin Care (Cecilia Wong)Social Media Intern
Jan. 2013 - Jun. 2013New York, New YorkResponsible for handling all social media platforms as well as developing content to be posted daily. Generating revenue by gaining followers and interacting with them Writing tips/articles based on up to date trends in the world of health and skin care
The CollegeBound NetworkCall Center Agent
Jan. 2012 - Oct. 2013Accountable for the delivery of high volume, best in class quality lead data to client schools and education institutions through continual student interaction
Submission of quality lead data is submitted by strict and consistent adherence to Quality Assurance standards
Keeps abreast of all challenges in business rules and processes by proactively utilizing system tools and reviewing updates
College of Staten Island, City University of New YorkStaff Writer - "The Banner"
Sep. 2011 - Apr. 2013Photographed multiple events Compiled stories based on reporting and research
Worked with strict deadlines to keep all reported news to be current
Covered a wide range of topics including, Media, Politics, and Student/Campus activities
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