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Work Background
Ulta BeautyPrestige Beauty Advisor
Mar. 2025Philadelphia, Pennsylvania, United States
Self-employedContent Creator
Jan. 2025Philadelphia, Pennsylvania, United States- Grew my personal content creation account to over 1,000 followers on TikTok and Instagram within the first month by utilizing engaging storytelling, strategic content planning, and trend-driven video production. - Develop, film, and edit high-quality UGC content for beauty, fashion, and lifestyle brands, ensuring authenticity and strong audience connection. Produce compelling, platform-specific content optimized across platforms. - Stay ahead of social media trends and best practices to create relevant, high-impact content that maximizes brand exposure. Analyze insights and performance metrics to refine content strategy, boost engagement, and drive organic growth.
DSplusSocial Media Supervisor
Apr. 2024 - Jan. 2025- Lead an activation team of strategists and operations associates across Toyota USA, Toyota Hispanic, and Global 2024 Olympics accounts, managing large-scale paid social campaigns across platforms including Meta (Facebook/IG), TikTok, Reddit, Pinterest, Snapchat, and LinkedIn. - Drove successful campaign activations through strategic media planning, platform implementation, performance optimization, and adherence to client business objectives and industry best practices from launch to post-campaign. Spearhead innovation around testing, new ad types, reporting and more.
- Develop and enforce seamless workflows between client, agency partners/platforms, and analytics teams, utilizing tools such as Sprinklr and Asana for seamless campaign execution.
DSplusPaid Social Operations Supervisor
Nov. 2022 - Apr. 2024
Reprise DigitalManager, Paid Social
Apr. 2022 - Nov. 2022New York City Metropolitan Area- Supervised campaign planning, activation, and reporting across social media platforms such as Facebook, Instagram, SnapChat, Twitter, TikTok, Reddit, and LinkedIn - Responsible for overseeing Paid Social Senior Associates and Associates including daily task management as well as long-term career development
- Partnered with Media Planning, Strategy & Analytics teams to understand the role and impact of paid social within the larger paid media campaign
- Oversight for all day-to-day budget and billing activity (pacing, Prisma management, flowcharts) totaling up to $3 million per month
- Maintained and optimized campaigns to improve overall performance against pre-determined Monthly Reach benchmarks on an ongoing basis
- Developed complex targeting parameters including Lookalike and Retargeting behaviors, 3rd party list-matching and Native interests and demographics
Reprise DigitalSenior Specialist, Paid Social
Apr. 2021 - Apr. 2022New York City Metropolitan Area
Fashion Institute of TechnologyPrecollege Course Instructor
Mar. 2021 - Dec. 2022New York City Metropolitan AreaInstructor of a weekend workshop "Creative Careers: Digital Marketing" to middle and high school students. The lesson covers an overview of my experience at FIT, my career in digital strategy, and the paid social media advertising industry. Students complete a social media research project and create their own digital ad to present to the class.
KivvitSenior Digital Strategy Associate
Jan. 2021 - Apr. 2021New York City Metropolitan Area- Digital ad campaign management on platforms including: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google, display, and SEM.
> Audience development and targeting.
> Budget planning and allocation.
> Campaign reporting and performance interpretation.
- In-depth research of brands, audiences, topics and causes using social media listening tools such as Crimson Hexagon and Affinio. Crafting data-driven insights from research to inform project strategy.
- Auditing social media accounts to recommend platform optimizations and content ideas.
- Drafting copy for paid and organic social media posts.
- Creating lead generation landing pages using web development programs such as Squarespace, Strinkingly and Wordpress, incorporating basic HTML coding.
KivvitDigital Strategy Associate
Oct. 2019 - Dec. 2020New York City Metropolitan Area
KivvitDigital Strategy Trainee
Jan. 2019 - Oct. 2019New York City Metropolitan Area
The Lesbian, Gay, Bisexual and Transgender Community CenterCommunications and Media Intern
Aug. 2018 - Dec. 2018New York, NY- Created social media posts for advocacy initiatives, current news, days of historical significance, and events. - Used Sprinklr to examine social media analytics. - Conducted email outreach for upcoming events. - Monitored Google Alerts to keep track of media press coverage. - Compiled daily news reports as a source of information and content. - Proofread and edited documents such as press releases, newsletters, and emails.
Tina Thomson CommunicationsPublic Relations Intern
Jan. 2017 - May. 2017New York, NY- Researched and tracked social media coverage for clients.
- Assisted with social media planning and posted pictures for Instagram account.
- Organized and packaged press kits with products for magazine editors, social media
influencers and makeup artists.
- Edited materials such as press releases, email blasts and product pitches.
- Updated company documents such as expense reports, contact lists and portfolios.
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)Sales Associate
Aug. 2016 - Dec. 2018New York, New York, United States
Museum of Jewish Heritage – A Living Memorial to the HolocaustCommunications Intern
Mar. 2016 - May. 2016New York, NY- Pitched and created the museum’s first Instagram account to grow social media
presence and reach new audiences.
- Updated company’s social media accounts to promote exhibitions and events.
- Conducted research to compile media lists for email outreach.
- Assisted with event planning and execution.
- Updated company documents and helped with general office tasks.
Ulta BeautySales Associate
Jun. 2015 - Aug. 2016New York, United States
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