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Work Background
UpworkSenior Creative Producer
Aug. 2022 - Oct. 2024NY / LAI was an integrated producer working with cross functional stakeholders to provide creative services for Upwork, the world's marketplace for talent. Projects include sourcing vendor and managing timelines for product design, animations, illustrations, photoshoots, and company events.
Self Freelance Producer
Mar. 2022 - Aug. 2022Brooklyn, New York, United StatesSr. Creative Producer, Upwork; GET OUT OF OFFICE I was the producer for Upwork's activation to create a haunted office that shows the old ways of working are dead. Producer, PR Dept for Amazon Studios; VOICES I was the producer for VOICES, a series from the Diversity, Equity and Inclusion team, aimed at changing exclusionary narratives, and amplifying talent within the entertainment industry.
FacebookProgram Manager, Facebook Connect
May. 2021 - Nov. 2021New York, United StatesI was a program manager for Meta's event, Connect. I provided general event management support for onboarding the creative agency through concept development, and establishing cross-functional workflow systems. I was also the program manager for social programming. I worked across cross-functional teams to develop an AR filter and created a mixed reality VR experience for guests to attend. I developed the script, supervised and managed VIP invitation UX and copy, and trained the brand ambassadors for a hybrid ancillary event for social programming.
VMLY&R COMMERCEAccount Manager
Oct. 2020 - Apr. 2021Montreal, Quebec, CanadaI provided account management for British American Tobacco at VMLY&R Commerce, a WPP agency that creates end to end creative solutions for brands. I established strong relationships with the client by providing clear communication and project management across multiple tracks.
AV&CProducer
Nov. 2018 - Nov. 2020New York, NYCI worked with the studio principal to define brand strategy, storytelling style, create social media campaigns, communicate best practices for proper accreditation, and identify public engagement opportunities to drive awareness and generate lead sales. I also managed projects with multiple tracks across experience design, software architecture, software development and technology for a design studio focused on creating innovative experiences through technology installations. I work with the team to assure quality of project delivery by planning and leading meetings internally, major stakeholders, and subcontractors. I help managed client expectations from kick off to delivery with documentation and creating realistic expectations for timelines, production, and budgetary considerations.
SandpitProducer
Apr. 2018 - Oct. 2018Melbourne, AustraliaI worked with the studio directors for all facets of agency activities which included creative concepting, documentation of case studies, copywriting for the quarterly newsletter, on-site management of bump-ins, testing, deployment, account management for prospective clients and current jobs, managing CRM initiatives for business development, conducting market research for upcoming projects, social media content creation and management, and assembly of call sheets and production schedules for on-site installations. Highlighted agency projects: - An interactive map for ACMI's "Wonderland" exhibition
- A biometric mirror installation for Science Gallery Museum at Melbourne University and State Library of Victoria
- A VR Face Flower for Google Creative Labs in Sydney
PMK•BNCProduction Manager (Samsung 837)
Sep. 2016 - Sep. 2017837 WashingtonI provided support for Samsung 837, Samsung’s flagship experiential store in NYC. Duties included show calling, stage management, and technical support for a variety of high profile events ranging from concerts, B2B, fashion shows, panels, lifestyle events and more. Additional duties included project management for the creative marketing team. Highlighted Events: - NY Times x Samsung Series 2017
- Travel & Leisure’s World Best Awards 2017
- Music performances (eg John Legend, A$AP Rocky, Sam Hunt)
- WNBA Draft 2017
The Culture-istFreelance Contributor
Oct. 2013 - Dec. 2017New York CityI was a writer for an online travel magazine. I pitched, produced content, and wrote articles based on sustainable travel, health and wellness, and farm to table cuisine. I coordinated travel trips and produced short travel videos.
Turtle Bay Music SchoolFaculty (piano)
Jul. 2011 - Sep. 2016I taught piano lessons for all ages and levels.
Pop Up Yoga NYCProducer, Founder
May. 2011 - Sep. 2017Greater New York City AreaIn 2011 I founded a New York based yoga events company. In this role I produced, taught, and/or coordinated for 100+ New York based events. I am well-versed in brand strategy, sponsorship acquisition, public programming, marketing/PR, copywriting for web, newsletters, event production, and social media management. Highlighted Events: Summer Streets Yoga, Summer Streets, New York, NY (2016, 2017)
PopUpYoga34, Herald Square, New York, NY (2015, 2016)
INSIDERINSIGHTS Series, W Hotel - Union Square, New York, NY (2015 - 2016)
Yoga at Governor’s Ball, Governor’s Ball, New York, NY (2013) .
Etkin and Company Inc.Executive Assistant
Jan. 2010 - Jul. 2011I was an executive assistant for a M&A boutique advisory finance firm. I managed general administrative duties, website development, market research, data entry, managed expense reports and office billing.
University of Illinois at Urbana-ChampaignCourse Instructor
Jan. 2008 - Dec. 2010I planned and taught college level courses to music majors and non majors. I also designed and taught a class at the School of Music that incorporated experiential education with interdisciplinary studies.
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