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Work Background
SnowflakeContent Development Specialist
Mar. 2024 - Feb. 2025Houston, TX As the Content Development Specialist for the Sales Enablement department at Snowflake, I ensured account executives and solution engineers had engaging, accurate, and concise courses to learn how to sell Snowflake. I condensed course copy by an average of 20% — enhancing learner experience and increasing engagement while maintaining instructional quality — through strategic copywriting, UX writing, editing & proofreading, and creative storytelling. I taught myself how to build courses in Articulate Rise 360 to deliver content faster during a colleague's medical leave. I verified that the Snowflake style and branding guides were followed precisely and developed course templates, a writing checklist, and best practice guidelines to help writers create consistent courses to improve the benefit to the learners. I also designed and conducted training for the sales enablement content team to learn best practices for writing in a training environment. I created and maintained the Sales Enablement Terms Glossary, providing a document to be linked from courses. This ensured the terms were kept continuously up-to-date even as courses aged, provided consistent definitions, and allowed course writers to avoid creating a new glossary for each course.
Carey Gregg EditingContent Writer & Editor
Sep. 2023 - Feb. 2024Houston, Texas, United StatesAs a freelance content writer, I work with agencies to create clear and compelling content for clients in a variety of industries, including industrial coatings, equipment, and supply, energy, and consumer products. Content includes blog posts, email copy, social media posts, and website content. With a strong focus on writing, editing, and proofreading, I ensure content includes high value for the target audience, follows SEO best practices, incorporates proper formatting for readability and accessibility, and includes a strong call to action (CTA). As part of my process, I translate client-provided details for each topic into content that addresses audience pain points, effectively communicates the client’s message, and generates leads.
Flint Avenue MarketingDirector of Creative Services
Jun. 2021 - Aug. 2023Lubbock, TX (worked remotely from the Houston area)As the Creative Services Director at Flint Avenue, I was privileged to lead a talented remote team of 14 designers, copywriters, editors, and project managers. We created innovative, high-performing digital & traditional marketing campaigns for 50+ SMB and enterprise clients. We increased client lead generation by up to 800% by implementing omnichannel marketing campaigns incorporating website design/development, social media, blogs, email campaigns, print media, and more. We refined campaigns using A/B testing, analytics, SEO, and market research, ensuring top performance. I focused on delivering the best ROI for each client's budget, which ranged from $1K to $10K for SMBs and up to $200K for enterprise clients. I leveraged data-driven insights, market research, and a deep understanding of client target audiences to develop content strategies that drove results and maximized budgets. I advised clients on establishing brand & style guidelines because a consistent brand voice builds customer relationships. Ensuring consistency across channels increased brand recognition up to 500%. Being responsible for final content edits, I ensured brand consistency, graphic relevance, message accuracy, and regulatory adherence. Paying meticulous attention to detail, I delivered high-quality content that met client expectations and complied with industry regulations. I formed strong partnerships with stakeholders, designers, and subject matter experts (SMEs), working closely with them to strategize content, create effective content calendars, devise content reuse strategies, and optimize content. Through this collaborative approach, we delivered targeted and engaging content that resonated with audiences. At Flint Avenue, I drove results, fostered collaboration, and delivered exceptional content marketing campaigns for our diverse range of clients. I'm proud of the success we achieved and look forward to continuing to make a positive impact in the world of content marketing.
Flint Avenue MarketingQuality Assurance/Project Manager
Feb. 2020 - Jun. 2021Lubbock, TX (worked remotely from the Houston area)When I joined Flint Avenue in February 2020, little did we know that a global pandemic was around the corner. My initial task was to manage a massive rebranding project for Baker Hughes as they separated from the BHGE brand. However, my role quickly expanded as our clients began to grapple with the challenges brought on by the pandemic. Leveraging my experience of working remotely since 1995, I added guiding clients on how to shift their marketing strategies to maintain profitability in the face of global shutdowns to my responsibilities. To achieve this, I led my team to create remote-friendly marketing content that was beautiful and innovative to help our clients find alternative ways to reach their customers. This not only helped our clients maintain their cash flow but also led to a significant increase in their customer engagement rates. As a result of these efforts, Flint Avenue enjoyed a 200% growth in our client base as word of our client successes spread, helping us establish ourselves as thought leaders in the remote work and e-commerce spaces. Highlights of this role include: * Successfully guided clients on how to shift their marketing strategies to maintain profitability during a global shutdown.
* Led my team to create remote-friendly marketing content, that included beautiful and innovative designs, which resulted in a significant increase in customer engagement rates for our clients.
* Helped Flint Avenue to establish ourselves as thought leaders in the remote work and e-commerce spaces, which led to a remarkable 200% growth in our client base.
* Promoted to oversee the entire content marketing team as more project managers were added to work under me.
SMA MarketingContent Writer
Jun. 2019 - Dec. 2020Melbourne, FL (worked remotely from the Houston area)During my time as a content writer at SMA Marketing, I had the opportunity to combine my research skills as a technical writer with my passion for content marketing. My main focus was on crafting highly informative blog posts and pillar pages for clients in various technical industries, with the goal of driving traffic to their websites and boosting backlinks. Highlights of my role with SMA Marketing include: * Researched and wrote weekly search engine optimized blog content for clients in technical industries, resulting in increased website traffic and improved backlink profiles for our clients.
* Used SEO keyword strategies to create informative content that provided value to our clients' customers, focusing on educating rather than selling.
* Helped clients boost their Google authority scores by providing valuable and relevant content, ultimately driving more organic traffic to their websites.
* Received consistent positive feedback from clients, highlighting my ability to quickly grasp their industries and accurately capture their desired style and tone for the content. Clients I worked with: * DealHub
* DeepSig
* DragonPlate
* Powtoon
* Squaretalk
Aesbus CompanySenior Technical Writer
Aug. 2016 - Jan. 2020Houston, TXWhen I started at Aesbus, I was hired as a technical writer and focused on creating user manuals, installation guides, web interface guides, maintenance and service guides, and white papers for HPE. My role was to research and write clear, concise explanations to help users install, administer, and troubleshoot server rack enclosures and cooling systems using HPE’s component content management system (CCMS). Other highlights of this role include: * Using my experience in content marketing, I led the content team to shift Aesbus' business model from technical writing to content marketing and customer experience (CX).
* Advised clients on best practices for conveying thought leadership through their marketing content, helping them achieve their desired results.
* Developed content strategies for clients to ensure that their marketing content was effective in reaching their audiences. As a result of these changes, today Aesbus is a fully-fledged content marketing and CX agency.
TarrenPointQuality Assurance Manager
May. 2012 - Jul. 2016Houston, TXAt TarrenPoint, a global solutions provider of documentation, training, and marketing communications, I had the opportunity to drive significant results and impact through various roles and responsibilities. Driving rebranding efforts: * Led the rebranding team in selecting brand colors, designing a new logo, redesigning the website, updating social media accounts, developing brand and style guides, and creating all new marketing collateral.
* These rebranding efforts propelled TarrenPoint from a small business to a mid-sized business by doubling its revenue from $5M to $10M in the first year after the rebrand and doubling it again over the next two years. Managing quality assurance: * Directed a remote global team of up to 20 writers, editors, and graphic designers, ensuring adherence to client brand standards and style guides.
* Maintained the role of final authority on content quality, editing and reviewing content for brand standards, template adherence, content-graphic alignment, and trademark guidelines.
* Advised clients on industry style standards in technology, oil and gas, HS&E, and other industries, enhancing their marketing materials to reflect industry best practices. Driving business development: * Met with C-level Fortune 500 clients to scope their projects and understand their marketing goals, effectively using that information to direct my team's workflow and deliver tailored solutions.
* Some notable clients that I collaborated with included CTG, Chevron, Core Laboratories, Dashiell, Datacert, ExxonMobil, GMI Group, Halliburton, LCG Discovery, Quanta Services, Stewart Global Solutions, and Weatherford.
TarrenPointSenior Technical Writer
May. 1995 - May. 2012Houston, TXAt The Integrity Group, a small technical documentation company, I was the third employee ever hired. As the company grew and we attracted more clients from across the globe, I had the opportunity to drive significant impact through various roles and responsibilities. Starting as a technical writer: * I initially joined The Integrity Group to write technical documentation for Compaq Computer Corporation, researching, writing, editing, and formatting user documentation for Compaq's hardware and software products.
* Over time, I came to manage teams of writers, illustrators, and production and localization staff to facilitate the documentation process, including translating manuals into as many as 13 languages. Leading rebranding efforts: * When Compaq and Hewlett Packard merged, I was part of the global collaborative team that facilitated the Compaq-HP rebranding effort. * This effort included developing brand guidelines, maintaining styles across all departments, and ensuring consistency within their content management system (CMS). Driving technical writing excellence: * Worked for numerous Compaq/HP departments, including desktops, laptops, telephony software, handheld devices, projectors, servers, rack enclosures, and more.
* Also worked for other clients, including software documentation for Sun Microsystems/Oracle, ensuring the highest quality technical writing that adhered to brand and style guidelines.
ENSYTE Energy Software InternationalTechnical Writer
Feb. 1993 - May. 1995Houston, Texas, United StatesAs a technical writer at ENSYTE Energy Software, I wrote online help for oil and gas software tools. The primary product I worked on was their GASTAR solution. I also developed a training plan that I implemented at new client sites to get their teams up and running on the software quickly. I traveled to oil and gas tradeshows around the country to market the GASTAR solution.
Mellon Mortgage CoTechnical Writer
Feb. 1992 - Feb. 1993Houston, Texas, United StatesMy job as a technical writer at Mellon Mortgage was to develop disaster recovery documentation for offices in Houston and Denver according to FDIC regulations.
Kelsey-Seybold ClinicMarketing Intern
May. 1990 - Dec. 1991Houston, Texas, United StatesDuring summer and winter college breaks, I worked in Kelsey-Seybold's Occupational Medicine department. I assisted the Marketing Manager with acquiring new corporate clients (lead generation) and with properly completing and delivering paperwork for corporate medical plans, procedures, and drug testing policies. Many of our clients had to comply with certain regulatory needs such as FAA pilot medical exams, USDOT drug testing procedures, and so on. I assisted the Marketing Manager in working with clients to ensure their employees received the correct procedures according to regulatory timelines, and that they were coded and billed to insurance properly.
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