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Work Background
Electric Blue CommunicationsFounder & Marketing Strategist
Nov. 2023Overview: Electric Blue Communications is a boutique marketing consultancy rooted in art, psychology, and heart. We partner with businesses, nonprofits, and changemakers to bring clarity to their message, strategy to their marketing, and meaning to their brand presence. What I Do: ✅ Develop strategic marketing plans tailored to mission-driven brands ✅ Coach business owners and teams to align brand, purpose, and growth ✅ Build lead generation funnels and campaigns that convert ✅ Shape brand messaging frameworks that spark connection ✅ Design digital and social media strategies grounded in real behavior ✅ Oversee web, content, and creative projects with a human-first approach Why It Matters: This work is personal. Electric Blue was inspired by a David Bowie lyric — and by my daughter, who was born at 26 weeks and continues to show what it means to show up with intention. That perspective shapes everything I build — brand stories that resonate, marketing that matters, and partnerships that last. If your brand is ready to be seen, heard, and felt — let’s talk. electricbluecomms.com
INTEGRIS HealthMarketing/Communications Specialist
Jan. 2022 - Mar. 2023Oklahoma City, Oklahoma, United StatesProject lead on all print and digital materials for the INTEGRIS Health Foundation. Developed comprehensive marketing strategy for the foundation. Collaborated with senior leadership to define objectives and KPI's for marketing campaigns. Shifted deliverables from multiple vendors to in-house, saving the foundation over $100K annually. Implemented automated email system to complement the donor database. Consolidated the foundation website to the health system CMS for more efficient maintenance and data retrieval. Maintained and ensured that all marketing materials adhere to the organizations branding guidelines. Planned marketing campaigns to raise awareness and generate interest in philanthropic initiatives, including major gift programs, capital campaigns, and annual giving efforts.
University of Oklahoma College of Professional and Continuing StudiesAdjunct Faculty
Jan. 2012What in the World are the Social Sciences? (LSTD 1313) This course is delivered online and discusses what comprises the social sciences and how we perform research in different areas, including addressing ethical questions.
University of Oklahoma College of Professional and Continuing StudiesDirector, Marketing and Communications/Digital Accessibility Manager
Mar. 2007 - Jan. 2022Norman, Oklahoma, United StatesThe College of Professions and Continuing Studies operates independently and does not receive any funding from state governments. Instead, it relies primarily on tuition fees, donations, grants, and other private sources of funding to sustain its operations and provide high-quality continuing education to its students. Expanded marketing department from one person to a unit of five people. Created and administered a strategic plan for building personas, content creation, SEO, and an active blog yielding in 10% increase in web traffic. Expedited the migration of two websites into an independent CMS that included design, analytics, content creation, and accessibility. Orchestrated the rebranding of the college to improve consistency and make the organization immediately identifiable to prospective students, alumni, and internal audience (staff). Implemented the first Integrated Marketing Communication Plan. Augmented staff for in-house digital marketing endeavors saving the college $50K annually. Developed ongoing partnerships with organization, companies, and OU entities to forward the goals of Outreach and its partners. Executed the use of a customer relationship management (CRM) system for prospective, current students, and alumni. Assist with creative and media buys for yearly OU Outreach marketing campaign.
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