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Work Background
GetirGermany Head of Marketing / Global Head of Brand, Gorillas
Sep. 2023 - May. 2024Berlin, Germany
GorillasCreative Director
Jul. 2022 - Aug. 2023
Havas GermanyAssociate Creative Director
Mar. 2020 - Jun. 2022Düsseldorf Area, Germany
Havas GermanySenior Copywriter
Feb. 2018 - Mar. 2019Düsseldorf Area, Germany
BBDO WorldwideSenior Copywriter
May. 2015 - Jan. 2018New York, NY
Weber ShandwickCreative Lead
Apr. 2014 - May. 2015Greater New York City AreaIn this client-facing role, I led the creative development for campaigns that effectively integrated digital and social media content with advertising and earned media initiatives. These campaigns drove sales for large global clients including multiple Unilever CPG brands. I also pitched new business, served as a copy consultant to other practice groups, and managed newbie creatives.
Weber ShandwickSenior Copywriter
Jun. 2013 - Apr. 2014New York, NYWorked on multiple accounts, creating and integrating digital content into global brand campaigns and public relations initiatives.
DiMassimo Goldstein (DIGO)Senior Copywriter
Sep. 2012 - Jun. 2013New York, NYAt this small independent agency, I expanded my creative talents into the financial, healthcare and luxury goods industries, working with both B2B and general consumer clients. I developed strategically on-point print, online, radio, and digital content.
GMMBCopywriter
Aug. 2010 - Sep. 2012While at this integrated communications agency focused on social change, I helped create award-winning integrated advertising and branding campaigns for clients such as AARP, the American Lung Association and Visa. I also helped win new business pitches by attacking every challenge with unexpected ideas.
GMMBJunior Copywriter
Oct. 2007 - Aug. 2010While assisting the Group Creative Director, coordinating creative development and learning brand strategy, I discovered that I didn’t want to manage advertising; I wanted to create it. I began taking on a copywriting role, working in teams to develop campaigns for clients like Unicef, and proved I was better at writing headlines than creating spreadsheets.
The Sutter GroupAccount Executive
Aug. 2006 - Sep. 2007At this small design shop, I managed the creative accounts for clients in the non-profit, government and private sectors. I coordinated creative development for both print and digital projects and demonstrated superb verbal and written communication skills by producing and editing successful reports and proposals. It was here I learned that while I thrive in a creative environment, account management isn’t my thing.
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