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Work Background
Santander Bank, N.A.Executive Director, Head of Digital Products and Payments
Aug. 2022 - Mar. 2025Miami, Florida, United StatesSpearheaded the product development and payments operations for Openbank by Santander, transforming it into a high-growth digital banking platform by launching innovative retail banking capabilities, modernizing payment infrastructure, and driving deposit growth. Also built and scaled a high-performing team to execute against strategic and customer-centric roadmap.
BankUnitedVP, Director of Product Development (Digital Banking)
Jul. 2018 - Jul. 2022Miami/Fort Lauderdale AreaLed digital banking product management at BankUnited, building a high-performing team, and driving the strategy, development, and launch of cutting-edge retail banking solutions—including a new digital platform, online account origination, and innovative money movement capabilities.
American ExpressDirector of Product Development (Digital Servicing)
Jun. 2016 - Jul. 2018Miami/Fort Lauderdale AreaLed the digital transformation of American Express’s online chat capabilities into a global, omni-channel messaging platform, expanding across markets and business lines while implementing NLU-driven automation (chat-bot) to enhance self-service, reduce servicing costs and generate operational efficiencies. Managed a high-performing product team focused on driving thought leadership in digital servicing innovation and over 8 million global servicing interactions per year.
BupaHead of Global Digital Transformation
Sep. 2013 - Apr. 2016London, United KingdomLed a commercially driven digital transformation, consolidating three business units into a unified customer experience, redesigning e-commerce across 42 markets, and automating sales compliance. Managed global teams across the UK, US, and EMEA.
BupaDigital Marketing Manager
Mar. 2009 - Sep. 2013Miami-Fort Lauderdale AreaLed a digital transformation to establish a fully enabled e-commerce platform, driving brand awareness and revenue growth while overseeing cross-regional teams to deliver seamless digital marketing and technology solutions.
EdelmanDigital Public Affairs
Jan. 2007 - Jan. 2008Washington D.C. Metro AreaDeveloped and executed online PR strategies to support national advocacy campaigns. Served a variety of clients.
MotorolaDigital Marketing
Jan. 2006 - Jan. 2007Greater Chicago AreaMarketing Management Residency (as part of M.S. degree).
Univision Interactive MediaDigital News Production
Jan. 2003 - Jan. 2005Miami/Fort Lauderdale AreaEdited and developed original content for Univision.com, the leading Spanish-language Website for the U.S. Hispanic community.
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