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Work Background
Six CatalystsFounder
Dec. 2024Toronto, Ontario, CanadaAs the Founder of Six Catalysts, I help organizations unlock their full potential through strategic consulting and fractional leadership. My role is equal parts strategist, coach, and teammate—working alongside leaders to address challenges, seize opportunities, and drive meaningful progress. At Six Catalysts, I specialize in:
* Developing and executing strategies for operational excellence, growth, and innovation.
* Providing fractional leadership to bridge gaps in critical roles like Chief Marketing Officer, Chief Operating Officer, Chief Strategy Officer, and Chief Supply Chain Officer.
* Aligning teams and processes with organizational goals through the Six Catalysts framework: Alignment, Communication, Cross-Functional Collaboration, Operational Excellence, Continuous Improvement, and Customer-Centricity.
* Guiding eCommerce businesses as they expand internationally to sell locally, globally. My approach and style emphasize servant-leadership and rolling up my sleeves alongside the teams I work with and for. Regardless of the project area and critical path, I deliver practical solutions designed to make a lasting impact for businesses that are preparing to scale. Let’s connect to explore how we can catalyze sustainable growth in your organization.
NanoleafVP, Product Insights & Analytics
May. 2024 - Sep. 2024Toronto, Ontario, CanadaOwnership of first-party user research programs supporting pre-production development (alpha, beta) and programs supporting customer insights generation.
NanoleafVP, Commerce Operations
Jan. 2021 - May. 2024Toronto, Ontario, CanadaOwnership of strategic growth initiatives in direct-to-consumer eCommerce, marketing and omnichannel commerce enabling technologies, business intelligence, and customer experience. Program areas:
* Branded eCommerce
* IMS, OMS, and Connected Fulfillment Systems
* Data Analytics and Programmatic Decision Support
* Data Warehousing and Information Transport
* Integrated Customer Experience Systems
* Automation Tools and Processes
NanoleafDirector of Digital Strategy
Nov. 2016 - Dec. 2020Toronto, Canada AreaHeading up digital strategy for a portfolio of high-efficiency and smart lighting products. Plan and lead execution of eCommerce, marketing automation, organic search, paid placements, content creation, partner channel marketing, and stuff that just kind of otherwise defies description.
NanoleafMarketing Operations Lead
Dec. 2015 - Nov. 2016Toronto, Canada AreaWorking collaboratively in a multi-disciplinary IoT hardware company, I drive the execution of marketing programs and lead the creative team into battle. I'm primarily responsible for digital storytelling and am a keeper of the brand voice. I also get to play with a lot of fantastic marketing tech and iterate alongside a great team.
Marketing Breakthroughs Inc.Senior Manager, Digital Experiences
Jul. 2014 - May. 2015Ottawa, Canada AreaLed the design and execution of digital marketing projects on behalf of clients. Supervised 3 staff (plus outsource talent). Advertising budget responsibility: up to $250,000. In this role, I owned: * Strategic design and governance of technology infrastructure and development stack;
* Nurturing a culture of curiousity and innovation in respect to emerging digital technologies;
* Implementation of Scrum and coaching as the Scrum Master;
* Developing measurement and reporting plans;
* Implementing marketing automation systems; Skills: Digital Analytics, Marketing Automation, Email Marketing, Agile Marketing, Programmatic Media Buying, UX Research, Content Strategy, SEO, Search Engine Marketing, Project Discovery / Scope Development, Semantic Design, Web Accessibility. Tools: Piwik, Google Analytics, Google Tag Manager, Infusionsoft, Marketo, MailChimp, Google AdWords Editor, Raven Tools, Moz, gShift Web Optimization, WordPress, WooCommerce, Gravity Forms, WP Engine, Adobe Creative Cloud, Amazon AWS, SugarCRM, Workamajig, MockFlow, Balsamiq, Office 2011 for Mac (especially Excel).
Marketing Breakthroughs Inc.Manager, Web + Social Media Marketing
Dec. 2011 - Jul. 2014Ottawa, Canada AreaResponsible for day-to-day management of content, SEO, programmatic media buying, and social media marketing for clients. Directly supervised 2 staff (plus outsource talent). Advertising budget responsibility: up to $100,000. In this role, I owned: * Developing KPIs, measurement plans, and campaign performance reporting;
* Executing content and SEO strategy;
* Implementing paid search and programmatic buying strategies;
* Coordinating WordPress development and writing front-end code (HTML, CSS, Javascript). Skills: Digital Analytics, Email Marketing, Programmatic Media Buying, Paid Search Marketing, Content Strategy, SEO, Copywriting. Tools: Piwik, Google Analytics, MailChimp, Google AdWords Editor, Raven Tools, gShift Web Optimization, WordPress, Gravity Forms, Adobe Creative Cloud, SugarCRM, FunctionPoint, Screaming Frog, Hootsuite, Office 2011 for Mac (especially Excel).
Menear & AssociatesMarketing + Design Consultant
Jan. 2007 - Dec. 2015Toronto, Canada AreaFreelance and distributed associate consulting practice focusing on marketing technology, strategy, and business process improvement. In this role, I owned: * Development and implementation of change management initiatives for established SMEs;
* Development and implementation of lead generation systems for early-stage SMEs;
* Training and coaching for sales and marketing staff (especially agile methods in marketing);
* Preparing measurement plans for digital analytics programs using holistic measurement practices;
* Designing business process surrounding marketing automation, advising on technical implementation and vendor selection; Skills: Digital Analytics, Marketing Automation, Email Marketing, Agile Marketing, Project Discovery / Scope Development, Sales Training, Agile Coaching for Marketing Teams, Change Management, Business Process Improvement. Tools: Piwik, Google Analytics, Google Tag Manager, Infusionsoft, Marketo, MailChimp, Amazon AWS, SugarCRM, Workamajig, MockFlow, Balsamiq, MS Office (Word, PowerPoint, Excel).
Porthos Image ConsultingExecutive Consultant
Dec. 2006 - Jul. 2008Toronto, Canada AreaDevelopment of brand identity solutions; creative consulting for advertising and marketing campaigns; personal branding strategies; non-verbal communications strategies; wardrobe assessment; personal shopping.
Grafton-Fraser Inc.Retail Sales Associate
Aug. 2004 - Jun. 2010Peterborough, OntarioMid-market menswear sales; optimizing units per transaction; optimizing dollars per transaction; building and maintaining client relationships; knowledge of alterations and tailoring procedures specific to menswear; reporting and open/close procedures with AS/400 and front of house POS.
James Campbell IncorporatedManager, Swing Shift
Jun. 2001 - Aug. 2004Toronto, Canada AreaTraining and recruiting; asset management; cost analysis; payroll and scheduling; efficiency and time management studies.
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