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Work Background
Mezzanine GrowthSenior Director
Apr. 2021 - Jun. 2025As Senior Director for Mezzanine Growth, I nurture long-lasting relationships with our B2B clients by helping them achieve their growth and brand-building goals. Working with our team of specialists, I plan and manage programs that include demand and lead generation, digital advertising, email, social media marketing and more. ● Provide consultative guidance and content leadership to drive measurable client success.
● Lead strategic B2B marketing initiatives and business growth strategies for clients in the retail and
building supply sectors.
● Oversee campaign planning, SEO optimization, and sales enablement efforts.
● Led the development of multi-platform lead generation campaigns, resulting in a 28% increase in client acquisitions across all campaigns.
● Managed multiple budgets for multi-channel campaigns spanning social media, and programmatic
advertising, exceeding KPIs by 25% and securing contract extensions for all three clients.
● Designed and executed a data-driven content strategy for a B2B client, leveraging predictive analytics
to increase engagement by 35% and generate 300+ new contacts within nine months
Stanley Black & Decker, Inc.National Accounts Manager
Dec. 2016 - Jan. 2018Mississauga, OntarioManaged and grew Tier 1 national partner accounts including Costco, Lowes, TJX, Loblaw, and Best Buy. Created business development pipeline and cross-business growth plans involving product and service sales, sales presentations, customer marketing, account pricing, contracting, product development, and allegiance strategies. Maintained sales performance, discount performance, and high levels of customer satisfaction. ● Managed top-tier retail partnerships including Costco, Lowes, TJX, and Loblaw, driving
cross-business growth and product expansion.
● Developed sales strategies and custom marketing programs that resulted in a 32% revenue increase
with TJX.
● Designed and executed quarterly business reviews that highlighted ROI metrics and strategic
alignment, securing contract renewals and establishing a framework adopted company-wide
Art of Change CanadaPartner & Director, Strategy & Marketing
Jan. 2016Established and implemented marketing plans/strategies, procedures and policies for a fast growing construction and renovation company. Utilized vast and varied experience to play a strategic role in all areas of the business including finance, sales and operations. Developed and implemented customer focused programs and campaigns which contributed significantly to company’s revenue and brand awareness. ● Spearheaded a comprehensive rebranding initiative that enhanced brand identity and market presence.
● Identified new markets and implemented strategies that increased revenue by 22%.
● Created strategic marketing programs that reinforced credibility with internal and external stakeholders.
● Developed all published materials, including marketing campaign materials, company collateral and
press releases.
National Concrete AccessoriesMarketing Manager
Aug. 2013 - Dec. 2016Toronto, OntarioReporting to the President and CEO, responsible for establishing and implementing strategic and tactical marketing and communications plans designed to capitalize on market opportunities and generate demand. Lead the development of an integrative, multi-channel marketing department that builds brand awareness and reputation, contributes to sales leads, and measures the return on marketing program investments. ● Integrated multiple corporate acquisitions through a cohesive rebranding and communication strategy.
● Managed vendor contracts and executed promotional campaigns to support national dealer partners.
● Implemented cost-saving initiatives by negotiating more favorable payment terms with key vendors,
improving cash flow by 12%.
● Wrote and edited content for digital assets, event promotion, technical documents and annual reports
CGC Inc.National Marketing Development Manager
Jul. 2007 - Jul. 2013Mississauga, OntarioResponsible for leading all marketing and communications activities including overall strategies, forecasts, and budgets for the leading manufacturer of drywall building materials in Canada. Developed corporate and product marketing plans including media planning, brand development, communications, product promotions, campaigns and corporate social responsibility (CSR) initiatives. ● Developed programs and campaigns that leveraged CGC’s brands and value proposition to drive revenue and increase brand awareness. ● Provided direction to Product Managers for the development of collateral, merchandising, packaging, and advertising to drive compelling messages and ensure that our strategic competitive advantages are communicated. ● Led marketing and product initiatives for the drywall division, including high-impact product launches
and strategic partnerships.
● Worked directly with retailers to drive product placement, training, and in-store marketing support.
● Launched a flagship drywall product in collaboration with The Home Depot, exceeding revenue targets
by 22%.
● Directed the development of a new corporate website and coordinated major trade shows and dealer
events.
The MEARIE GroupManager, Marketing Communications & Public Relations
Jan. 2003 - Jan. 2006Toronto, Canada Area• Developed and managed all marketing and communications initiatives as outlined in corporate objectives. • Responsible for marketing department budget and financial reporting
• Created advertising campaigns, communications programs, quarterly publications, trade shows/conferences and web-site copy.
• Editor for two industry publications distributed on a quarterly basis to association members. • Developed new branding guidelines and contributed to overall corporate re-branding strategy in 2001. • Produced creative briefings and provided daily direction to outside agencies/suppliers • Managed corporate web-site, including all editing and development of new copy and creative.
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