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Work Background
J.A.M.E.S Brand Strategist | Creative Director
Jan. 2023 - Feb. 2024Munique, Baviera, Alemanha- Developing the Brand identity and Visual Identity
- Responsible for conceiving the bi-annual magazine to promote the company and its partners in the industry.
- Video editing of interviews and related content for Social Media
- Designing the Website and UX Research
- I was responsible for supporting content as a Content Designer, designing all assets from Social Media to the Landing Page.
- Designing and directing all the Printing collaterals to Events, including Booth and Brochures.
GrannyGraphic Designer
Feb. 2022 - Oct. 2022BerlinCreating assets for Social Media like: Instagram, Facebook and TikTok for clients such as Netflix DE, Omio, RBB and Google Pixel. - Mockups for Printing and Digital Assets - Responsible for developing Pitch Decks presentations - Create Illustrations and Infographics
SprykerBrand / Graphic Designer
Nov. 2020 - Feb. 2022BerlinLayout of white papers and handouts for the marketing team
Creating presentations for the marketing and sales team
Creating infographics, icons and logos for Sprykers product release campaigns
Creating posters, billboards, merchandise and other print assets for events
Creating new new visual concepts along with the design team
Designing and creating the concept of the product portal, using UX design
techniquesto improve the website performance
Designing online banner sets for retargeting campaigns
Creating photo compositings
Brainstorming new ideas for logos and visual assets for internal and external events
STB Student Travel BureauBrand Strategist | Creative Designer
Apr. 2016 - Nov. 2020São Paulo e Região, Brasil / Sydney- Australia- Digital Media Planning - Campaign Performance Management on Facebook Ads
- Developing relevant content for Facebook, Instagram, and website. Including copywriting and Designing digital content. Developing digital content in Photoshop, Illustrator, Premiere and After Effects. - Creating and optimizing campaign on Google Adwords, Facebook Ads, Facebook App, email marketing.
- Elaborate analysis reports and dashboards in Hubspot Analytics.
- Plannification and follow up of the campaigns
- Creating and designing meaningful customer experiences throughout all touching points.
- Presenting and moderating brand intakes, brainstorms and concept workshops.
- Creating estimations for visual design efforts based on a product roadmap.
- Working remotely and coordinating a team of 3 in Sydney. - Experience with marketing automation platforms, HubSpot CRM, AdWords and Bid Optimization platforms, Google Analytics, Content Marketing platforms and campaign administration.
- Experience with innovative content marketing for owned and earned content to deliver and nurture top-of-funnel leads.
STB Student Travel BureauDesigner
Sep. 2014 - Mar. 2016São Paulo e Região, Brasil-Responsible for the e-mail marketing content and design concept.
-Creating new printing material for the High School Department.
-Creating flyers, social media posts and folder for STB's partners.
-Updating intranet’s content for STB’s partners.
-Translating suppliers material from English to Brazilian Portuguese.
-Producing creative alternatives to Power Point data show by using state-of-the-art software such as: Adobe Illustrator, InDesign and Photoshop.
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