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Work Background
Grey/VenDirector of Marketing & Events
May. 2024New York, New York, United States• Develop and execute comprehensive GTM marketing strategies to enhance brand awareness
and engagement
• Execute the event production of the Grand Opening of the East Hampton Flagship Store (June '24)
• Lead ideation of all events, including brand trips, product launches, fashion shows, and promotional campaigns
• Spearhead cross-functional collaborations, integrating design, PR, sales, and digital teams to deliver cohesive and impactful marketing initiatives
• Cultivate a powerful network of media, influencers, and industry leaders to position Grey/Ven at the forefront of fashion dialogue
• Lead a dynamic marketing team, fostering a culture of creativity, innovation, and excellence
GloVerseMarketing & Brand Relations
May. 2024 - May. 2024Miami, Florida, United States• Crafted compelling press releases and media kits for product launch
• Developed and pitched targeted story angles to key lifestyle, beverage, and hospitality media
• Coordinated media and press attendance at events to generate buzz
• Managed relationships with key journalists and industry influencers
OTH Network: On The HouseDirector of Client Relations
Mar. 2023 - Apr. 2024Miami, Florida, United States• Developing and drive execution of global influencer and creator marketing strategies that support the overall brand vision and business objectives for 200+ clients
• Oversee global measurement and reporting; drive, track and report on keys KPIs, including reach, engagement and conversions by campaign, aligned to broader campaign and business goals
• Crafted strategic internal and external brand communication and customer journey mapping
• Developed UX/UI updates in accordance with product development and launch calendar •Manage influencer and client marketing budgets
•Lead, coach and develop internal Client Relations team Key Events & Partnerships: - Miami Swim Week '23
- Miami Art Basel '24 - NYFW Fall/Winter '24
- Miami SoBe F&W Festival '24
- Miami Music Week '23 & '24
- The National x Unitea x OTH '24 MMW Pop Up
anOnlyChildBrand Expansion and Event Production Manager
Nov. 2021 - Oct. 2022New York, New York, United States• Developed and implemented growth marketing strategies to increase brand awareness and seeding
• Managed brand communications, ensuring consistent messaging across pitch decks & briefings • Led creative execution for anOnlyChild x Saks Fifth Avenue Pop-Up Activation Winter '22
• Assisted in the orchestration of the brand's runway showcase at NYFW F/W '22
• Managed merchandise orders for key retail partners
• Coordinated with designers, stylists, and creative teams to ensure cohesive brand aesthetic
• Assisted with model casting and fittings
• Managed and organized runway looks, accessories, and props
• Created detailed production schedules and call sheets
FCB GlobalGlobal Growth Associate
Jan. 2021 - Sep. 2021• Project managed key global pitches within Automotive, CPG, Healthcare, Financial Services, & Fashion
• Routinely completed key competitive analysis and industry research per client • Global AOR support for Levi’s, Budweiser, ABinBev, Michelob Ultra, Burger King and Clorox • Strategic communication & relationship growth with clients, consultants and industry experts
• Curated bi-weekly thought leadership newsletters to global agency and clientele recipients
FCB GlobalGlobal New Business Group Assistant
Mar. 2019 - Jan. 2021New York, New York• Executive Assistant to Global CMO & SVP, Global Business Development • Manage completion of RFPs for global and local pitches
• Communicate regularly with consultancy agencies, key brand contacts and agency partners
• Prepare global communications for current and prospective clients • Identify global brand and agency prospective client and develop engagement strategy
Teads.tvMarketing And Public Relations Coordinator
Apr. 2018 - Nov. 2018New York, New York• Created social media content and strategy according to company brand guidelines • Developed and pitched press releases to industry publications and agencies
• Managed development of key events & sponsorships including VIP client retreats, global company retreats, and on-site coordination at the Cannes Festival of Creativity 2018
• Pitched agency to key award shows and conferences for national recognition
High Point UniversityMarketing & Psychology Research Assistant
Jan. 2017 - May. 2017• Proposed research project focused in consumer marketing and emotional attachment • Identified and tracked project budget and deliverables • Created bespoke scales of measurement tracking emotion in SuperBowl advertisements • Measured the levels of emotional reactions across 100+ participants to the curated test material
• Analyzed findings in final presentation and thesis to a board of University faculty and judges
Four HandsEvents Coordinator
Apr. 2016 - Apr. 2017High Point, NC• Client facing liaison at the International Home Furnishings Market which draws in over 70,000+ buyers weekly
• Identify and present industry research and new home fashion trends to existing and prospective clients
• Fostered relationships between prospective clientele and their assigned sales representative
• Showroom design and development including vignettes arrangement, marketing material development, F&B, and A/V needs
• Coordinated 500+ VIP event for top clientele, manufacturers, and industry professionals
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