Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
TikTokAPAC Measurement Partner
Feb. 2022Singapore
GoogleSenior Research Manager (via the Maker Lab)
Aug. 2019 - Mar. 2022SingaporeLead the SMB/B2B ads marketing research projects and MSMEs micro payment studies for Southeast Asia market.
GoogleResearch Manager (via Rubicor Group Pte. Ltd)
Aug. 2017 - Aug. 2019SingaporeAsia Pacific Market Insights team. Focusing on Southeast Asia ads marketing research. The acting lead for Southeast Asia Market Insights.
GrabMarket Insights Consultant
Nov. 2016 - Apr. 2017SingaporeDecode the path to adoptions for digital payments, charted the consumer journeys towards the consumer’s decision making process, identify the significant touch points for GrabPay organization.
The SMART Methodology Pte LtdPartner -B2C & UX Research
Jan. 2016 - Aug. 2017Singapore1. Drives the B2C & User Experience research, which sets the baseline for the expansions of the consulting service portfolios to cover the consumer sector
2. Lead all B2C projects from end-to-end and responsible for the PNL.
3. Business development and the lead consultant for all B2C+UX research; implement Design Thinking principle and Consumer Journey on top of the regular qualitative and quantitative research methodologies
The SMART Methodology Pte LtdAdjunct Senior Consultant
Jun. 2015 - Jan. 2016Singapore
Study GroupHead, Market Research/Central Marketing Insights Manager
Feb. 2015 - Jan. 2016Singapore1. Set the organization's first market research and competitive intelligence team; proposed, developed the yearly innovative research programmes and delivered the results in quarterly Executives meeting. Research programmes include: Quarterly Market Insights and Trend Analysis, Competitive Intelligence and Pathway Education Market Size analysis
2. Led the market insights study to obtain consumers’ stories in a collaborative effort with the Global Branding team to develop and/or launch new corporate branding initiatives.
ASUSHead, Design Research and Planning
Nov. 2011 - Feb. 2015Asus Design Singapore1. Led the Business Development activities by reaching out to different BUs, coordinating with the different PMs, creating opportunities for new projects on Asus' future product innovation portfolios
2. Led a team of talented Design Researchers, oversaw and evaluated the deliverable of all research projects. Managed the team's yearly project schedule, resources and set the expected deliverable for both self-initiate innovation research projects and/or research projects for productions
3. Led all strategic innovation research projects, uncover the product propositions via market segmentations and usability studies, to open up the future product innovation portfolios for the company
4. Set the team's annual KPIs and create blueprints for the team's skill sets development.
PhilipsAssistant Manager Product Research Center
Aug. 2010 - Sep. 2011Singapore1. Program manager for the consumer insights study for TV BU via product testing and usability testing; deliver the result to the product development team 2. Be the gatekeeper of the Voice of the Consumer and delivered the analysis to the Commercial Manager in brand development for DesignLine series and other low-end series TV
3. Uncovered key attributes from the NPS analysis to improve and delight consumer experience during the development process for Philips TV and ironing-care products.
IDCSenior Market Analyst | IDC Asia/Pacific Telecom Research
Jun. 2008 - Aug. 2010Singapore1. The Regional Analyst and Program Manager for five enterprise networking and telecommunication research programs
2. Thought leader and strategic consultant on APEJ IT market for the global IT Giants (Cisco Systems, Nokia Siemens, Aruba Networks, ZTE)
3. Team leader of 13 country analysts, to analyze and to track Asia/Pacific’s IT and ICT market.
Lawton & Yeo Design Associates Pte. Ltd.Senior Researcher
Jun. 2007 - Jun. 2008Singapore1. Project lead for strategic innovation and mission-critical projects on HW + SW innovations, including proposals on new user experience for Sony Ericsson
2. The go to person for mobile phones/consumer electronics market and technology trend
3. Led the sustainability research and conceptualized the green branding campaign which was adopted by Sony Ericsson’s green campaign: “the GreenHeart”.
microUsability Pte. Ltd.Principal Consultant -Market Research Analyst
Sep. 2006 - Jun. 2007Singapore1. Project leader for the end-user study & user-experience research to develop e-portals for Government agencies, such as: CNB’s IDEAS Portal Improvement Study and MINDEF’s Intranet Improvement Study
2. Brought crucial insights from the community partnership survey for the launch of SPF’s “Low crime doesn't mean no crime” campaign.
Intch is a Professional Networking App for the Future of WorkSee more people like Ilham on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
538069 people
42
E-Commerce Operations Executive @ Mielmiyu
18
QHSE Director @ KCPL
17
Head of Customer Success @ Talenox
70309 people
27
Transformation Consultant and Coach @ mn8 Guru
19
Technical Account Manager, Customer Success, Professional Services
15
Consultant Specialist