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Work Background
AJS Digital UKDigital Marketing Strategist and Content Consultant
Apr. 2023Helping brands unlock their full potential through the power of digital marketing. Clients have included the Royal National Institute of Blind People (RNIB), FARA Charity, Pictures for the People and The Sybarite, helping them increase their ROIs and grow their audiences through the power of social media and search marketing whilst advising them on website design, customer journeys and email marketing strategy. Key successes include doubling online shop ROI month-on-month for the Royal National Institute for the Blind, record-breaking engagement and revenue generated across search and paid social media for a Channel Island hotel and launching a product into a new market for an international music technology company, generating a ROAS of 4.5.
StonehavenManaging Consultant (Digital)
Jan. 2022 - Apr. 2023In this role, I support the organisation in making a social impact, further enhance their commercial objectives and influence key decision-makers from the grassroots to senior parliamentary stakeholders, as an Account Lead for all digital aspects of business. Clients include EDF Energy and Heathrow Airport. Through my digital marketing leadership, I have helped clients increase online job application volumes by 40%, and transform online campaign conversations from negative to positive. I have also been key in securing significant additional revenues from new digital projects, and I oversaw the expansion of our digital team from two to five staff.
StonehavenSenior Consultant
May. 2019 - Jan. 2022
REDTORCHDigital Communications Manager
Mar. 2017 - May. 2019London, United KingdomI was tasked with growing and engaging our sports fanbase globally to support Redtorch’s wider commercial efforts, including gaining and maintaining sponsorship from the International Olympic Committee. Clients included Fédération Equestre Internationale (FEI) and FISE World Series. For a major client campaign, I achieved 81 million impressions, 14 million video views and 1.4 million engagements across social channels, and grew FISE World Series’ social media following to over 1 million within a year. I also took leadership roles in winning the largest account in our history, and developing the benchmark performance report for all international sporting federations.
Cancer Research UKDigital Marketing Executive
Oct. 2015 - Feb. 2017Through the use of innovative digital marketing campaigns, I transformed key fundraising methodologies while ensuring fund strategy transparency and engagement. Key successes include helping to raise £600K and achieve 300% ROI for the Walk All Over Cancer campaign, and delivering major email marketing campaigns to generate multiple leads and double overall click rates.
RLSB (The Royal London Society for Blind People)Marketing Executive
Feb. 2015 - Oct. 2015Working closely with the leadership on marketing and digital strategies, I raised awareness of services suitable for targeting this highly niche community. Achievements include doubling email click-throughs to record-breaking rates among 16–25 year olds, and achieving the best engagement for any campaign in our history.
RLSB (The Royal London Society for Blind People)Marketing Assistant
Feb. 2014 - Jan. 2015
Manchester UnitedGlobal Sponsorship Intern
Jan. 2014 - Feb. 2014
Graduate PromotionsAccounts Coordinator
Aug. 2013 - Dec. 2013
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