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Work Background
Inner Spark Professional CoachingProfessional Coach
Feb. 2025I empower female executives to break through their personal and professional barriers by helping to bring clarity to values and purpose. Using a tailored coaching approach, I help clients tap into their inner strengths, fostering self-awareness and actionable growth to work with purpose and confidence—no matter your journey. Whether navigating leadership challenges or embracing personal transformation, my coaching empowers women to focus on what is important.
Johnson & Johnson Innovative MedicineDirector, Patient Experience Marketing, CVM
May. 2022 - Jan. 2025Titusville, New Jersey, United StatesCreate a simplified and branded patient experience (Xarelto withMe) for all XARELTO patient affordability programs. Formulate a fresh positioning and strategy Xarelto withMe and the Affordability Specialists evolving them as Ambassadors for Xarelto withMe. Leverage cutting-edge marketing technologies such as AI to enhance patient persistency and channel individuals to the most relevant support resources. Unearth key insights that shape strategic decisions, harnessing research, data, market dynamics, and competitive assessments to inform these choices. Design a comprehensive media plan to boost enrollments in the groundbreaking financial support program. Skillfully manage a high-achieving team of five professionals. Champion innovative programs and strategies to support Xarelto’s business plan. In the first year after Xarelto withMe launch, there was a trend break in savings card enrollments for the first time in years.
Johnson & Johnson Innovative MedicineAssociate Director - Patient Experience - Immunology
Apr. 2020 - Apr. 2022In collaboration with brand customer experience champions, harnessed customer insights to develop a
comprehensive solution that seamlessly integrated all patient support programs into the in-workflow process. I took the lead in assembling a cross-functional Tiger Team, which worked diligently to enhance the patient experience for STELARA GI patients, proactively addressing competition in the market and ultimately resulting in the creation of Stelara withMe. My role in orchestrating these improvements showcases my ability to understand complex problems and identifying customer-centric solutions. Led the implementation of an in-workflow hub solution at CoverMyMeds, streamlining the fulfillment journey for Tremfya and Stelara Patients by placing patient program enrollment within the HCP’s prior authorization workflow.
Radius Health, Inc.Director, Marketing Operations
Sep. 2018 - Apr. 2020Wayne, PennsylvaniaLead a team of five talented individuals who lead our MLR operations, Speaker Bureau, Hub, savings card programs, congresses, conventions and sales meetings.
Lead ROI analysis of key marketing investments to evaluate impact and made recommendations for optimization.
Responsible for MLR process and approach.
Lead the business case for evaluating our Hub partner and selection process for a new partner.
Created a team culture that was transparent. Authentic and people focused.
Radius Health, Inc.Sr Product Manager, TYMLOS HCP Marketing
Oct. 2016 - Sep. 2018Wayne, PennsylvaniaPlan for the launch of Radius Health's first commercialized product. Lead the creation, development and launch of all sales force and non personal promotional activities for the launch of TYMLOS.
Lead the development and implementation of key marketing strategies, tactics and messaging for on-going commercialization of TYMLOS.
Collaborate with Training leads to develop training materials, classes and certifications for all promotional materials.
Generate insights from available data and market research to develop marketing strategies
Demonstrate leadership in ensuring all resources and programming are compliant and in alignment with medical, legal and regulatory requirements Work with internal stakeholders including: Sales, Market Insights, Access, Patient Services, IT, Medical, Regulatory, Legal/Compliance & Finance Budget management Lead development of unbranded campaign focused on HCPs to increase awareness of Osteoporotic fractures as a sentinel event for women
PfizerSr. Product Manager, Xeljanz HCP Marketing
Oct. 2014 - Sep. 2016Collegeville, PALead HCP digital innovation and customer experience for Xeljanz. Selected to lead the development of an AI assisted pre-call planning tool. Earned a Marketing innovation award for my work on this project.
Lead the creation of a look alike model to develop precision sales targeting approach.
Develop HCP strategic initiatives and create targeted tactical plans. Create strategy for state, regional and national medical meetings and manage planning and execution of meetings. Introduce innovative technologies that connect multichannel marketing, sales, market and engagement data to field force selling platforms. Lead tactical brand planning.
MerkleStrategy Director
May. 2014 - Sep. 2014Use data and analytical resources to generate practical customer insight and CRM-related counsel to pharmaceutical brands to improve the operating and economic performance of clients. Analyze and resolve strategic and operating problems within the client’s organization, thereby improving their organizational goals, objectives, policies, strategies, administration and operations to facilitate revenue growth and market share. Assist sales teams to generate new business via opportunity identification, solution design, business case, packaging, etc. Collaborate with client brand teams and their agencies to develop business objectives, setting strategy; and providing integrated CRM analytical solutions across customer and channels to improve strategic decision-making. Interpret results of analysis; and draw conclusions about trends, program results, marketing investments, ROI, and future strategic marketing planning
ShireDigital Strategy and Solutions Lead
May. 2013 - Apr. 2014Wayne, PALead an innovative and strategic team of three that focused on development of deep channel expertise to increase Shire’s customer engagement,
Drive the evolution of mature channels and innovation in new channels. Manage and oversee a steering committee focused on advancement in our use of new and existing technologies. Develop meaningful guidance to remove roadblocks and create guidelines for operating within new channels. Responsible for building campaign management capability that supports customer-driven campaign interactions.
ShireInternational Digital Marketing Team Lead
May. 2011 - May. 2013United KingdomLead Shire's International eMarketing team, which developed and executed multichannel marketing strategies/campaigns in support of Shire's international brands. Functions of my team included: eMarketing, database-marketing/campaign-management/reporting, and marketing innovation.
ShireSr Manager Integrated Marketing
Mar. 2006 - May. 2011Act as subject matter expert and provide strategic consult to brand teams aligned with positioning and strategic brand imperatives. Act as a liaison between brand marketing team, commercial operations and agencies to develop programs that drive business while minimizing risk. Serve as the project lead for e-initiatives within assigned brand teams. Drive integration with various brand agencies to maximize the value of the e-channel within the overall marketing mix. Provide strategic input and operational excellence in consumer focused and HCP focused programs including award winning public service announcements, two brand launches and paid search campaign across entire franchise. Lead ADHD Integrated Marketing team.
Cadient GroupSenior Project Manager
Apr. 2003 - Jan. 2006
Sintaks, Canon Business SolutionsSenior Project Manager
Jun. 2001 - Apr. 2003
Health AnswersProject Manager
Jan. 2000 - Jan. 2001
HealthAnswers EducationAssociate Project Manager
Jan. 1999 - Jan. 2000
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