America Online, Inc.Traffic Coordinator - Advertising Department
Mar. 1998 - Jan. 2000Dulles, Virginia, United StatesResponsible for taking digital advertising campaigns (banner ads, pop-ups, etc.) and "trafficking" them,. I would upload and schedule ads on AOL's various online properties.
I used ad-serving software to ensure ads appeared in the correct locations, at the right times, and to the specified target audiences. Campaign Management:
Monitoring ad campaign performance, ensuring ads were delivering the agreed-upon number of impressions or clicks.
Troubleshooting any issues with ad delivery, such as technical problems, discrepancies in impression counts, or incorrect targeting.
Generating reports on campaign performance for clients and internal teams. Inventory Management:
Tracking available ad inventory (the space on AOL's websites and services where ads could run).
Working with sales teams to ensure that ad inventory was being used effectively.
Managing ad space to prevent overbooking or underutilization. Communication & Coordination:
Communicating with sales teams, clients, and technical teams to ensure smooth campaign execution.
Providing clear and accurate information about campaign status and performance.
Coordinating with creative teams to obtain ad creatives in the correct formats. Quality Assurance:
Ensuring that ads met AOL's technical specifications and quality standards.
Testing ads to ensure they displayed correctly and functioned as intended.
Ensuring legal compliance with add content.