VIWELLContent Marketing Manager
May. 2023 - Dec. 2023Dubai, United Arab EmiratesI worked in a full-time on-site position in this health and wellness organisation and was tasked with designing content marketing strategies and setting short-term marketing goals for the brand. Collaborated with design and product teams to produce high-quality content for the website, blog and social media. Launched the organization’s LinkedIn Newsletter and grew it to 14,000 subscribers in under two months. I also grew the LinkedIn followership from 45,000 to 62,000. Developed quarterly editorial calendars, delegated tasks and ensured deadlines were met. Oversaw the production and distribution of the monthly podcasts. Delivered engaging content while editing, proofreading and improving content to ensure they were search engine optimized. Monitored and analyzed results of monthly campaigns using Google Analytics and Hubspot.