GN ReSoundVice President of Marketing | Director of Marketing | Vp of Marketing |
Jan. 2005 - Jan. 2013Greater Minneapolis-St. Paul Area• Commercial Executive responsible for developing commercialization strategies and go-to-market initiatives which drove revenue growth of $40M. • Developed alternative channel strategies, go to market approaches, pricing strategies, commercial efficiencies and promotional controls which drove 96% growth in EBITDA ($31M) • Managed all B2B, B2C, branding, marketing analytics, competitive intelligence, customer segmentation, product management, sales training & professional training functions.