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Work Background
Rochester Concrete ProductsVice President Marketing
Dec. 2022Rochester, Minnesota, United StatesVice President of Marketing for five dynamic companies under the Rochester Concrete Products umbrella, I lead innovative and pragmatic marketing strategies that drive sales growth, customer engagement, and market share. My role involves: Leading efforts to define and unify product & channel strategies for efficient growth
Creating a more compelling brand narrative that resonates with key audiences.
Leveraging data-driven insights to optimize marketing efforts and ROI.
Spearheading digital marketing initiatives, including social media, SEO, and content marketing.
Drive channel optimization efforts across online national retail channels (Home Depot)
Leading sales training and sales operations to ensure planning and tactical execution are aligned
Routinely aid in Business Development efforts with key current and prospective partners
HorsePower BrandsChief Operating Officer (COO)-Franchise Verticals
Jun. 2022 - Nov. 2022Omaha, Nebraska, United StatesResponsible for strategy development, leadership and day to day management of the service verticals designed to ensure the success of Horse Power Brands franchisees. Responsible for Franchise Rocket (Marketing Agency), RecruitZee (Recruiting Agency), Power House Call Solutions (Lead Gen Call Center) and Lights for Christmas (Lighting Wholesaler)
HorsePower BrandsBrand President
Jan. 2022 - May. 2022Omaha, Nebraska, United StatesServed as Brand President for Franchise Rocket-a Digital Marketing Agency with a mission of supporting the Franchise brands under the Horse Power Brand Umbrella. Developed new, transparent and simplified approaches to digital marketing enabling concept to meet execution at the franchisee level.
McKenzie Medical & Wellness | Profile by SanfordOwner | President
Mar. 2018 - Jan. 2022MN-WI-MI• Served as President & General Manager of the business managing all cross-functional aspects including all commercial, operations, human resources, and financial management across multi-unit franchise • Successfully Designed and implemented consumer marketing strategies across multiple media platforms
o Leveraged digital/social media marketing for reduced cost of member acquisition.
• Franchise of the Year in first two years and was appointed strategic advisor to CEO
o Initiated strategic review and led testing of alternate pricing models which were later adopted as standard practice across franchise system
Entellus MedicalVice President of Marketing | VP Marketing |
Jan. 2013 - Jan. 2017Greater Minneapolis-St. Paul AreaPartnered with sales to deliver strategic plans and go-to-market campaigns that grew revenue from $13M to $90M Reported to CEO and led the B2B & B2C Communications, Commercial Analytics, Competitive Intelligence, Product Management, Product Marketing, Physician Training and Sales Training teams Collaborated with R&D to gather and leverage customer and market insights to inform future product and portfolio development. Developed and released over 45 products Reimagined physician training programs increasing the number of physicians trained from 75 in 2012 to over 800 in 2017, while reducing the cost per physician trained by 33% and increasing post training adoption Key member of IPO team. Worked in collaboration with senior leadership and Board of Directors to develop strategies to stabilize, evolve and grow the organization. Company went public in 2015 and sold to Styker in 2017
GN ReSoundVice President of Marketing | Director of Marketing | Vp of Marketing |
Jan. 2005 - Jan. 2013Greater Minneapolis-St. Paul Area• Commercial Executive responsible for developing commercialization strategies and go-to-market initiatives which drove revenue growth of $40M. • Developed alternative channel strategies, go to market approaches, pricing strategies, commercial efficiencies and promotional controls which drove 96% growth in EBITDA ($31M) • Managed all B2B, B2C, branding, marketing analytics, competitive intelligence, customer segmentation, product management, sales training & professional training functions.
Thomson WestSenior Marketing Manager | Product Management, Pricing, Marketing Analytics
Jan. 2002 - Jan. 2005Greater Minneapolis-St. Paul Area
Thomson WestFinancial Analyst and Business Management Roles
Jan. 1997 - Jan. 2005Greater Minneapolis-St. Paul Area
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