Hugo Martinez

Business Consultant @Multiplica

Technology🏦 FinanceInsurance🧨 ConsultingBusiness AnalystBanking & Capital Markets

¡Hola! Soy Hugo Martínez, un Business & Data lover con 5 años de experiencia en los que he aprendido y combinado mi pasión por los datos con habilidades estratégicas para impulsar decisiones de negocio efectivas. Mi viaje profesional me ha permitido colaborar en proyectos que no solo involucran el análisis de datos, sino también la planificación estratégica, la gestión de productos y la coordinación interdepartamental y transversal. Creo firmemente en el poder de la información bien interpretada para guiar la estrategia de negocios, y mi trabajo hasta la fecha refleja mi compromiso con este principio. A través de mi experiencia, he aprendido a ver más allá de los números, entendiendo las necesidades del negocio, identificando oportunidades y diseñando soluciones que benefician a las organizaciones en su conjunto. Mi enfoque multidisciplinario me permite combinar la perspectiva analítica con una visión estratégica, lo que resulta en decisiones informadas y orientadas al crecimiento. No dudes en contactarme si quieres conversar, o bien, si estás buscando un profesional que pueda aportar un equilibrio entre estos campos.

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Work Background

MultiplicaDigital Business Analytics Consultant

Sep. 2022Ciudad de México, MéxicoServing as a results-driven business consultant, I focus on optimizing conversion rates and delivering exceptional client service for a leading cruise line account in the United States. Leveraging advanced analytical tools such as Google Analytics, Excel, and Power BI, I extract actionable insights that directly inform client decision-making processes. Employing a rigorous approach to synthesize complex information, I demonstrate expertise in crafting data-driven narratives, visualizations, dashboards, and high-impact executive presentations underpinned by compelling storytelling techniques. My ability to distill intricate data into concise, meaningful insights captivates stakeholders and facilitates transparent communication of crucial updates, resulting in a 75% improvement in tracking strategic initiatives and a 97% advancement in BAU monitoring. Proactively identifying and prioritizing data-backed improvements through a robust experimentation framework, I address pressing business challenges and uncover untapped growth opportunities. Adopting a collaborative mindset, I present my analyses, findings, and insights to clients and cross-functional teams, fostering informed decision-making and ensuring the seamless implementation of improvements.

BBVAProduct Management Coordinator, Enterprise Financing

Sep. 2021 - Sep. 2022Ciudad de México, MéxicoAs a Product Coordinator at BBVA within the Investment and Corporate & Government Banking division, I bring a wealth of experience in managing various aspects of product performance, driving strategic growth, and effectively synthesizing complex data for clear communication and decision-making. Consolidate and maintain data to enable the development of in-depth analyses, including management inquiries, insights, and forecasts, as well as BAU reporting for diverse investment and insurance products. Ensure and communicate the alignment with organizational goals, by identifying areas for improvement or optimization, and presenting data-driven insights through clear visualizations and storytelling techniques for the heads of the group. Coordinate the dissemination of crucial information to the executive network, such as product enhancements, changes in monetary policies, and new strategies, using high-impact executive presentations that captivate stakeholders and facilitate transparent communication. Acting as a liaison between the Business Execution team and other stakeholders, I offered valuable support in resolving technical issues, addressing claims, and providing profitability advisement, all while utilizing my strong data analysis skills to inform these processes. Acting as a stakeholder, I gave follow up on the implementation of data-driven product improvements by the engineering and data science team. Orchestrating and executing feedback interviews with customers and executives, I gathered invaluable insights that contribute to refining and enhancing product offerings, and present these findings in a clear and engaging manner to drive informed decision-making.

BBVAStrategy & Planning Consultant, Pensions

Mar. 2020 - Sep. 2021Ciudad de México, Distrito Federal, MéxicoConducted in-depth analyses and provided projections on key business indicators as a strategic consultant, collaborating closely with high-level stakeholders to communicate the holistic performance of strategic initiatives for the bank group. Leveraged advanced analytical tools such as Data Studio and Excel to perform detailed and complex data analyses, extracting precise insights and uncovering valuable discoveries that directly informed decision-making processes for senior executives. Synthesized complex information to craft data-driven narratives and visualizations, providing actionable insights for executive presentations, effectively communicating crucial updates across all levels of the organization. Collaborated with the engineering team to identify opportunities to streamline critical business processes through digitalization, optimizing key workflows and enhancing efficiency.

BBVAStrategy & Planning Trainee, Insurance

Jul. 2019 - Mar. 2020MéxicoCollaborated with the Strategy and Planning team in the Insurance sector, tracking progress and ensuring successful implementation of strategic plans and projects. Assisted in the design and development of high-level documents and presentations for the Insurance Division's Executive Management, effectively communicating crucial information to the Financial Group's senior leadership. Contributed to the development of Agile transformation within the organization by promoting the execution and quality of the Insurance Community of Practice, fostering continuous improvement, and enabling cross-functional collaboration.