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Work Background
Dr. Byron M. Blasco, DMDDirector of Marketing
Mar. 2015 - Oct. 2017Las Vegas, Nevada The duties of this role spanned multiple areas, centering on the advancement of the
dental brand, the acquisition of new patients, and an increase in profits. Crafting and
managing online content for social media, developing email campaigns, and caring
for the website, plus designing in-house marketing plans for growing the patient
base, creating special events, and initiating outreach efforts to enhance brand
awareness, were all components of this position.
Cornerstone Esthetics Continuing Dental EducationMarketing Director and Program Coordinator
Mar. 2015 - Oct. 2017Las Vegas, Nevada AreaI created and executed all social media strategies and marketing campaigns for the
education programs and developed curriculum for the dental assisting program. I
recruited, hired, and trained the administrative staff and instructors and ensured the
organization adhered to the local, state, and national regulations required for
continued post-secondary education. I was in charge of organizing and managing
community events that aimed to expand the educational services and recruitment.
Moreover, I crafted and managed all online content, such as social media and
websites, and established and conducted all in-house marketing programs. I
managed the email newsletter campaigns, designed all marketing collateral,
graphics, and built community partnerships to enable multi-business opportunities.
Susman Insurance AgencySocial Media Marketing Consultant
Jan. 2014 - Mar. 2018Remote PositionI managed various tasks that were key to improving a brand's online presence.
Primarily, I spearheaded social media campaigns on both Facebook and Twitter,
successfully interacting with our target audience. This was further supported by
carefully crafted website content, blog posts and other marketing strategies, which
significantly boosted the brand's reputation and customer base. Furthermore, my
extensive knowledge in product promotion and application of technology as the
brand ambassador allowed for tremendous growth in the number of users and
clients.
ITT Technical InstituteCommunity Relations Specialist
Jan. 2014 - Dec. 2015Las Vegas, Nevada AreaI developed effective relationships with high school administrators, faculty and key
members of the local community to raise awareness of the programs. I conducted
presentations at local high schools and other organizations and built connections
with federal, state, and local politicians, scheduling visits and organizing special
events. Additionally, I planned and carried out all reputation-development events,
and supported the Director of Recruitment in assessing recruiting and marketing
opportunities.
The Art InstitutesDepartment Chair – Fashion & Retail Management
Jul. 2010 - Sep. 2011Henderson, NVAs the Head Instructor for the Bachelors of Science Fashion & Retail Management
program, I taught various courses such as Fundamentals of Marketing,
Fundamentals of Advertising, Brand Strategy, Business Ownership, Introduction to
Retailing, Elements of Retail Operations & Technology, Social Media, and Special
Event Promotion. I was also an active member of the Faculty Development Team
and a faculty facilitator for Fashion for the Arts.
Ignite Restaurant GroupMarket Brand Ambassador
Mar. 2010 - Mar. 2011Las Vegas, Nevada AreaAs a market ambassador and social media strategist for local restaurants, I was
responsible for increasing the profitability of the Joe’s Crab Shack brand for the Las
Vegas market by leveraging local store marketing initiatives. I developed valuable
relationships with key accounts that contributed to financial objectives and
conducted a competitive analysis for recommending potential event opportunities
to maximize brand awareness. I created all local marketing and public relations
materials, worked with internal or external partners to devise multi-component
business development options, managed in-store LSMs, and kept the focus on both
store-specific goals and market-wide objectives.
Self-employedMarketing Manager
Jan. 2010Design and execute comprehensive marketing strategies to drive website traffic
and sales.
Multi-channel content creation for businesses and individuals in a variety of
industries.
Utilized various digital marketing tactics such as SEO, PPC, and social media to
enhance brand awareness.
Collaborate with cross-functional teams to create and implement targeted
marketing campaigns across various channels.
Manage digital marketing budgets and allocate resources to maximize ROI.
Design, develop, and manage client websites.
Develop, manage, and attend brand-specific special events and outreach
activities.
Design, implement, and oversee email promotional efforts.
Craft fresh and interesting blog content
Develop and implement public relations strategies that increase positive brand
reputation.
Collaborate with sales and creative teams to develop impactful promotional
materials.
Monitor and track marketing metrics to measure the success of campaigns.
Tilly'sStore Manager
Jan. 2008 - Dec. 2010Las Vegas, Nevada Area
Wet Seal, IncStore Manager
Jan. 2006 - Dec. 2008Las Vegas, Nevada Area
Barnes & NobleCommunity Relations Manager
Jan. 2000 - Dec. 2006Colorado Springs, Colorado Area
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