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Work Background
Feldco Windows, Siding, Doors and RoofingDigital Marketing
Dec. 2024 - Apr. 2025Rosemont, Illinois, United States
StarcomDirector, Web Analytics - Analytics + Technology
Jan. 2023 - Dec. 2024Chicago, Illinois, United StatesBuilt the foundation of multinational grocery brand ALDI's U.S. Website and App reporting, including standardizing of 15+ report templates (Adobe Analytics & Google Analytics 4), creation of automated alerts signaling major KPI changes and automating the distribution of reports to key stakeholders within the client business & Starcom. Provided ongoing in-depth analysis to explain "The Why" behind changes in ALDI's web performance on a weekly/monthly/quarterly basis to Executive Leadership and internal Publicis digital media agency collaborators (Starcom, Digitas, Publicis Media, etc.). Identified actionable eCommerce trends on high-interest topics which informed ALDI's Digital Marketing Strategy for Website Content, Conversion Rate Optimization and CRM, contributing to Aldi’s record-breaking eCommerce performance and launch of new Website & App. Educated ALDI team members on Web Analytics best practices with focus on leveraging Adobe Analytics alongside the full suite of Adobe Marketing Cloud products (Adobe Campaign, Adobe Target, Adobe Experience Manager) as well as Google Analytics 4 & Looker Studio. Analyzed Marketing/Media Channel performance in terms of Revenue, Visit Quality, Customer Acquistion, Landing Page Journeys, Conversion Rate/ Add-To-Cart Behavior etc., sharing findings with ALDI business as well Media/SEO teams on Aldi account.
Camelot IllinoisDirector of Digital Performance
Nov. 2021 - Aug. 2022Led team focused on maximizing digital revenue on the Illinois Lottery website and App; increasing eCommerce sales of lottery games from $170 million to $285 million in last fiscal year. Oversaw the management of the website and app content utilizing Content Management System Adobe Experience Manager to make content updates and provide optimal experience for visitors to the Illinois Lottery website and App. Managed hundreds of A/B, Multi-Variant Testing Campaigns on Website & App via personalization tool Adobe Target to create optimal digital experiences, increasing purchase conversion rates, revenue-per-visitor and new customer registration metrics. Presented weekly eCommerce reporting summaries to Camelot Illinois Executive Team, Illinois Lottery elected officials and company-wide stakeholders. Managed Digital Analysts responsible for defining customer segmentation, testing data science models, and performing analysis of digital marketing activities (CRM/CRO). Provided input into Digital Product Roadmap to introduce enhancements that maximize performance, including testing features via Adobe Target to see if enhancements warrant development.
Camelot IllinoisSenior Digital Performance Manager
Nov. 2020 - Nov. 2021Chicago, Illinois, United States
Camelot IllinoisDigital Performance Manager
Oct. 2020 - Nov. 2020
Camelot IllinoisDigital Content Manager
Nov. 2018 - Oct. 2020Chicago, IL
Rentokil Steritech North AmericaDigital Content Manager
Feb. 2017 - Nov. 2018
Rentokil North AmericaContent Development/Social Media Specialist at Rentokil North America
Mar. 2013 - Nov. 2018Greater Chicago AreaIn my role, I am responsible for driving online performance for Rentokil North America's brand websites: jcherlich.com, westernexterminator.com, rentokil-steritech.com, ambius.com, etc. I also managed the Social Media Marketing strategies for Rentokil in North America, focusing on growing Engagement across a range of Social Media Networks, including Facebook, Pinterest, Twitter, LinkedIn, Google+, etc. I have gained strong experience in the below Online Marketing channels: -Search Engine Optimization (SEO)
-Website Management
-Blogging
-Social Media Strategy and Management
-Online Customer Review Generation & Reputation Management
-Website Content Creation -Email Marketing -Local Directory Management I am proficient in the use of the below Online Marketing Tools and Programs: -Google Analytics
-Google Adwords Keyword Tool
-SEMRush
-MailChimp
-Moz Open Site Explorer
-HootSuite
-Tailwind
-SalesForce
-WordPress
-Various Content Management Systems
AmbiusSocial Media Specialist
Mar. 2012 - Mar. 2013Buffalo Grove, ILAmbius is the world's premier creator of ambiance for businesses. We are resolutely committed to enriching interiors and inspiring their inhabitants. From sprawling shopping malls to 5-star hotels to corporate headquarters, Ambius specializes in designing, installing, and maintaining office plants, living green walls, holiday and Christmas decorations, fresh flower displays, office wall art, ambient scenting, and more. In my position, I look after Ambius' activity on multiple social networks and serve as editor of the company's blog - Greener on the Inside.
Vivid SeatsWeb Copywriter
Jan. 2010 - Mar. 2012Greater Chicago AreaWrote appealing copy in the form of articles, blog posts, newsletters, and event descriptions. Constructed and edited content for style, grammar, and overall quality. Composed daily postings for social media platforms (i.e. Twitter, Google+, and Facebook) to thousands of followers in order to optimize company sales and awareness Managed projects across several teams and functions to produce content in a succinct and timely manner, while still performing necessary daily tasks Illustrated the company's desired voice into all copy in an engaging manner for various internal and external audiences Mastered and maintained Photoshop and HTML to enhance website appearance Analyzed user statistics and employed findings to benefit social media postings and web traffic
GSW WorldwideNew Business Proposal Writer
May. 2009 - Jan. 2010Responded to RFPs/RFIs from prospective clients, wrote copy for business presentations
Worked with GSW employees from various departments to produce concise content
Researched and composed profiles of prospective Health and Wellness clients
Communicated content and proposals to diverse clients, both internally and externally Online Content Development
Soccer365Writer
Apr. 2009 - Jan. 2010For the popular soccer website Soccer365.com I have written feature stories, player profiles, interviews, and editorials. Soccer365.com is known for breaking news and in depth coverage of "The Beautiful Game".
BTeamBombers.comFounder/Writer/Editor
Jun. 2008 - Jan. 2010Founded Chicago biased sports blog BTeamBombers.com with two friends from high school whom I meet playing Freshmen B-team football. Blog covers Chicago teams, national sports stories, and even some soccer coverage by yours truly. BTeamBombers readership continues to grow and has been quoted on ESPN's Sportscenter.
Kinex Medical CompanyBenefits Associate
Jun. 2007 - Jun. 2008Worked as a liaison between insurance companies and patients Communicated through several vehicles to patients, insurers, and claim adjusters
Managed corporate policies and developed customer best practices
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