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Network Power<100 people
Roles
💰100%
Investor & VC
✔️100%
IT
💸50%
Marketing
Geos
🇺🇸50%
United States
Work Background
GloboSenior Data & Analytics Specialist
Mar. 2025Florianópolis, Santa Catarina, Brazil• Diagnosing, exploring, documenting, and organizing data team and environment, to implement a data-driven culture.
• Conducting team meetings among the data team and stakeholders, helping them choose the best tools and procedures for the project.
• Encouraging and supporting data team members in developing their analytics skills.
• Developed Feature Cycle Life, considering data as part of releases, in partnership with the team.
• As a squad member, document the procedure and support developers in implementing the tagbook.
• Also deliver ad hoc reports and studies, helping Product Owners make decisions.
act digitalSenior Data Analyst and Analytics at Globo Ads by Globo
Apr. 2024 - Mar. 2025Florianópolis, Santa Catarina, Brazil• Diagnosing, exploring, documenting, and organizing data team and environment, to implement a data-driven culture.
• Conducting team meetings among the data team and stakeholders, helping them choose the best tools and procedures for the project.
• Encouraging and supporting data team members in developing their analytics skills.
• Developed Feature Cycle Life, considering data as part of releases, in partnership with the team.
• As a squad member, document the procedure and support developers in implementing the tagbook.
• Also deliver ad hoc reports and studies, helping Product Owners make decisions.
Compass.uolSenior Data Analyst
Feb. 2024 - Apr. 2024Florianópolis, Santa Catarina, Brazil
CI&TData & Analytics Specialist
Dec. 2021 - May. 2023Florianópolis, Santa Catarina, BrazilAs a Senior Data Analyst at Globoplay, Francisco utilized a diverse range of tools, such as Data Studio, BigQuery (including complex SQL queries and scheduled queries), Google Analytics, Google Tag Manager, and internally developed software. He effectively employed these tools to generate ad hoc reports, conduct AB testing, monitor user behavior, and maintain crucial metrics. Additionally, Francisco utilized Canva for ideation and presentation purposes, along with Google Colab with Python for data analysis tasks.
DextraData Analyst
Oct. 2020 - Nov. 2021Florianópolis, Santa Catarina, BrazilAs a Mid-Level Data Analyst at Alelo, Francisco utilized tools like Data Studio, Google Analytics, Google Tag Manager, and QuickSight (AWS) to generate insightful reports and monitor user behavior. He also leveraged Canva for creative ideation and captivating presentations. Francisco played a vital role in promoting a deeper understanding of the data layer's interplay with Google Tag Manager, delivering impactful presentations to the team. His expertise extended to working with QuickSight during a migration from GCP to AWS, ensuring a seamless transition and data integrity.
ZOLYData Analyst
May. 2020 - Oct. 2020Florianópolis, Santa Catarina, BrazilIn the position of Data Analyst, he was responsible for conducting ad hoc reports and monitoring user behavior throughout the customer journey to enhance sales potential. This role involved working with Claro and TIM, top telecommunication companies in Brazil, as well as selling Cielo plans. He utilized tools such as Google Analytics, Google Tag Manager, Data Studio, Power BI, and local databases maintained by the data and technology teams. His contributions included structuring data for managers to gain insights into sales performance and strategic focus.
TekoaData Analyst
Feb. 2020 - May. 2020Florianópolis Area, BrazilIn the position of Data Analyst, he was responsible for conducting ad hoc reports and monitoring user behavior throughout the customer journey to enhance sales potential. This role involved working with Claro and TIM, top telecommunication companies in Brazil, as well as selling Cielo plans. He utilized tools such as Google Analytics, Google Tag Manager, Data Studio, Power BI, and local databases maintained by the data and technology teams. His contributions included structuring data for managers to gain insights into sales performance and strategic focus.
ENGIE BrasilInformation Technology Analyst
Jan. 2019 - Jan. 2020Florianópolis Area, BrazilDuring the third year, as the Salesforce deployment continued, he took on the responsibility of documenting processes and providing training courses to the sales team. He also implemented commercial intelligence consulting, introducing a software solution for lead nurturing and establishing a dedicated lead warming team. With his involvement in structuring the commercial workflow and customer journey, he became a primary point of contact for developers, assuming the role of Product Owner and supporting the implementation of various requirements. After a few months, he became responsible for migrating all sales data recorded in the CRM to a Power BI dashboard.
ENGIE BrasilCommercial Analyst
Jan. 2018 - Dec. 2018Florianópolis e Região, BrasilIn the second year, his focus shifted to managing the customer journey. As the company was implementing Salesforce, he conducted a comprehensive study to understand the various ways clients could interact with the company. This involved consulting with different sales sub-departments. After eight months, he successfully developed a simplified customer journey that received approval from all relevant departments. Towards the end of the year, he played a pivotal role in the implementation process, working closely with the technology coordinator. Additionally, he migrated the sales tracking from Excel to Power BI to enhance reporting performance.
ENGIE BrasilCommercial Analysis Internship
Jan. 2017 - Dec. 2017Florianópolis e Região, BrasilIn the first year, he was responsible for tracking sales using an Excel spreadsheet and providing reports to managers and C-level executives every Monday morning. He streamlined the closing process, which occurred during the first week of each month, to effectively track sales and commission payments. Additionally, he delivered the first geopositioning report for the team in Brazil, determining the optimal locations for coordinators based on public data such as HDI, sun irradiation, private houses, population density, and some proprietary data.
SIPPulse Telecomunications SolutionsOperations Analyst
Jul. 2015 - Feb. 2016Florianópolis e Região, BrasilDuties and tasks: - Develop and update workflow. - Maintenance of KPIs from support team.
V.OfficeComputer Support Technician Leader
Jun. 2014 - Jun. 2015Florianópolis, Santa Catarina, BrasilTarefas e responsabilidades: - Acompanhamento de KPIs de performance da equipe. - Monitoramento das atualizações de aplicativos, sistemas operacionais e antivírus. - Apoio na instalação de aplicativos ad hoc (impressoras e propósitos específicos). - Garantir o fluxo de liberação de manutenções e instalações para todas as máquinas. - Apresentar os resultados em reuniões mensais para o cliente. - Acompanhar e garantir o funcionamento dos aplicativos de gestão do parque, Kaseya. - Gestão de acessos para usuários internos e externos.
V.OfficeComputer Support Technician
Apr. 2012 - Jun. 2014Florianópolis e Região, BrasilTarefas e responsabilidades: - Instalação e manutenção de computadores. - Apoio na instalação de aplicativos ad hoc (impressoras e propósitos específicos). - Atualizações de aplicativos, sistemas operacionais e antivírus. - Apoio na instalação de aplicativos ad hoc (impressoras e propósitos específicos). - Realizar atendimento ao usuário, garantindo os propósitos organizacionais.
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