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Work Background
Brand Affinity Technologies (BAT)Photographer
Apr. 2012 - Apr. 2013CBS Studios - The Price is RightCaptured dynamic and engaging photographs for high-profile television shows, including The Price is
Right and Let's Make a Deal. Managed photography operations, ensuring smooth production processes and timely delivery of high-
quality images. Set up equipment, backdrops, and lighting to create optimal shooting environments, maintaining a high
standard of visual quality throughout each shoot.
Lunch BobDirector of New Media
Aug. 2011 - May. 2012Los Angeles, CAOffered online PR and social media consulting services. Led, planned, and executed comprehensive digital strategies across departments to drive goals. Developed email and social networking outreach programs to enhance Lunchbob awareness and
engagement. Researched emerging digital strategies and online activism to keep Lunchbob at the forefront of
technology and platforms.
LKR PhotoOwner & Lead Photographer
Jan. 2011Greater Los Angeles AreaLead end-to-end photography production, from pre-production planning to post-production editing, for product launches, e-commerce campaigns, and brand marketing materials. Develop and execute art direction, shot lists, and creative concepts aligned with each client’s brand identity and marketing objectives. Oversee studio and on-location shoots, managing lighting setups, composition, and styling for high-quality product and lifestyle imagery. Collaborate with marketing teams, creative directors, and stylists to produce compelling visual assets for web, social media, and advertising. Manage production logistics, including sourcing models, coordinating with HMU and wardrobe teams, and securing shoot locations to ensure seamless execution. Provide expert photo retouching and editing using Adobe Photoshop, Lightroom, and delivering polished, on-brand assets for digital and print. Maintain an organized digital asset library and deliver high-resolution images in multiple formats for cross-channel marketing use. Clients: Soylent, Fred Segal, CFDA, Edelman Leather, Artios Awards - Backstage Portrait Studio, Casting Society of America, WATO Soap, Extension Bar LA, Luxe Magazine, California Home + Design Magazine, Poggenpohl US, Inc., Boot Barn, South High Sign Co., Cozy Love, Haus and Home LA, Joe Biden Campaign, Epilepsy Foundation of Greater Los Angeles, Irvine Scientific, Pacific Design Center, Americana Magazine, Time Warner Cable Media, Home Team Sports: A Division of Fox Sports Media Group, Magnolia Dental, TOPSHOP/TOPMAN, EuroConcepts, Minyana Designs, California Homes Magazine, Approach Marketing, Lander Life Clothing, Linterios, Books for Purpose, Detox Center Los Angeles, Elle Decor & Thomas Lavin, Studio Grania Murray, JP Morgan, Learning Rights Law Center, Harbinger LA, Netflix, Operation 365, Shalhevet High School, Stars of Design, Tai Ping Showroom, Thomas Lavin Showroom, Juicy Couture, W.I.L.D: Women In Luxury Design.
FreelanceOnline PR/Social Media Consulting
Sep. 2009 - Aug. 2011West Hollywood, CAOffered freelance online PR and social media consulting services. Developed strategies to boost online presence and engagement. Executed targeted social media campaigns and conducted audits. Monitored metrics, provided recommendations, and delivered reports to clients.
Feed CompanyDigital PR Manager
Apr. 2009 - Sep. 2009Hollywood, CADeveloped digital PR marketing briefs outlining outreach strategies for clients. Prepared tailored campaign outreach messaging for various blog verticals and websites. Corresponded with targeted blogs and top-tier websites to secure story postings and feature campaign
content. Tracked and generated reports on all digital PR outreach and campaign activities for client presentation. Clients: Levi’s, Activision, Taco Bell, PepsiCo. HEAD, Gillette.
MMFOTO, Inc.Photographers Assistant
Jan. 2009 - Mar. 2015Los AngelesCollaborated with award-winning photographer Margaret Malandruccolo, assisting in high-profile
commercial, lifestyle, and celebrity portrait shoots. Assisted with scheduling, location scouting, and client coordination, ensuring seamless execution from
pre- to post-production. Helped set up lighting, set design, and production logistics, contributing to polished, brand-aligned
imagery. Assisted in photo editing, file management, and client deliveries, selecting and organizing final images
for retouching and distribution. Ensured timely delivery of selects to clients, maintaining a streamlined workflow and high-quality output.
AOLPartner Relations
Nov. 2008 - Apr. 2009Beverly Hills, CASecured trailer premieres and exclusive clips for Moviefone.com. Brainstormed feature ideas with the editorial team for Moviefone and AOL TV. Provided wrap reports to studio partners detailing exclusive asset performance. Created weekly research reports for AOL TV to monitor performance against the national average. Coordinated weekly newsletters for Moviefone and AOL TV announcing exclusives. Collaborated with grassroots marketing team to provide compelling movie content for fan/niche sites. Organized weekly promotional giveaway.
Deep FocusPR/Promotions Coordinator
Apr. 2007 - May. 2008Los Angeles, California, United StatesExecuted online publicity campaigns across various platforms, from portals to niche blogs. Interfaced daily with online producers, editors, and bloggers for editorial coverage. Contributed to brainstorming sessions for online marketing plans. Coordinated DVD release receptions for media coverage. Assisted in organizing press days and red carpet events. Clients: New Line Cinema, New Line Home Entertainment, First Look Studios, Yari Film Group,
International Film Circuit, Paramount Pictures.
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