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Content and Art Director
Outlier MagazineContent and Art Director
Mar. 2024Tired of the same old, same old? Us too. Outlier Magazine is your antidote. We celebrate the renegade souls who shatter the mold and color outside the lines. Forget the vanilla mainstream - here, you'll find bold individuals who are redefining what's possible. Best of all you can get this beautiful quarterly magazine and it’s exclusive, inspirational content delivered to your inbox for FREE! Are you an outlier?
Contributing Writer
StartUp MindsetContributing Writer
Nov. 2023Passionate about marketing, communications, and entrepreneurship, I wear many hats: writer, researcher, and knowledge-sharer. I craft articles brimming with both practical tips and real-world stories, hoping to inspire and equip readers, startup founders, and entrepreneurs to navigate the exciting world of business.
Member
The Outlier ProjectMember
Nov. 2023The Outlier Project is the leading private membership community for anyone who believes people are a company’s greatest asset. We are a community for people who believe that anyone can be ordinary, but we all have the power to choose to be extraordinary.
Communications Consultant
The Narrative KitchenCommunications Consultant
Aug. 2021Saratoga Springs, New York, United StatesStoryteller. Strategist. Growth Catalyst. I'm passionate about helping brands find their voice and make a difference. As your marketing & communications consultant, I blend storytelling with strategic thinking to create impactful campaigns that drive results. I aim to help brands unlock their narratives and captivate audiences, driving results across marketing & communication. Let's craft your success story. Clients include: The Outlier Project, Outlier Magazine, CarriereHR, Corvus Empowerment Solutions, Alpha Medical Equipment of New York, MissionForward LLC, Christine A. Fowle Presentation Designs, M Bakery, Northway Veterinary Hospital, Tinapayan Festival, Diner Fifty-Five, BigPat Development, Knights Build Organization, Rodolfo Pizzeria, and WeClean, among others.
Co-Founder and COO
The VineyardCo-Founder and COO
Aug. 2021 - Mar. 2024New York, United StatesDirect Reports: Senior Account Executive, Design Artist, Media Relations Consultant, Copywriter, Community Manager, HR Consultant, Interns We offer customized brand development services from brand strategy, product positioning, brand identity and packaging design, website development, and social media marketing. We help plant-based, vegan, organic, non-GMO, and other healthy F&B companies strategically differentiate themselves and build brands that can establish consumer loyalty and increase customer lifetime value. • Implement efficient workflows and ensure smooth business operations. • Develop growth-oriented communication strategies for clients. • Create engaging editorial pieces and content materials. • Generated 7.3B media impressions for East-West Seed Philippines in just 8 months via a strategic PR campaign. • Achieved record-breaking 3.7B media impressions for M Bakery.
Consultant
OgilvyConsultant
Aug. 2021 - Oct. 2021• Managed Epson as a social media client, ensuring alignment with overall strategy through content editing and message review. • Presented monthly reports on social media metrics and performance marketing results to the senior management committee. • Developed streamlined workflows for a new client, fostering effective collaboration among the entire team (Accounts, Social Media, Performance Marketing).
Associate Business Director
OgilvyAssociate Business Director
Apr. 2020 - Jul. 2021Manila, National Capital Region, PhilippinesDirect reports: Senior Account Manager, 2 Account Managers, 1 Media Relations Manager. • Spearheaded successful new business development, delivering impactful results for clients' strategic brand campaigns. • Secured and retained retainer clients with a total value of $300K to $400K annually. • Achieved revenue targets by expanding existing client relationships and acquiring new business. • Oversaw account management, team operations, and client strategy implementation.
Communications Consultant
Walling Veterinary Technology, Inc.Communications Consultant
Feb. 2020 - Dec. 2023Wilton, New York, United States• Achieved remarkable results for Northway Veterinary Hospital by directing social media campaigns, boosting reach by 164% and engagement by 220%. • Built and scaled the company's social presence, ensuring visibility across all client touchpoints while consistently creating compelling content. • Lead branding and marketing initiatives and provide expert support to the president on various projects requiring my expertise.
Account Director
OgilvyAccount Director
Oct. 2017 - Apr. 2020Manila, National Capital Region, PhilippinesDirect Reports: Senior Account Manager, Account Manager, Media Relations Manager • Led a Corporate Branding team, managing corporate and consumer brands with strong communication programs while consistently meeting budget and timeline goals. • Managed 8 clients simultaneously, delivering insights, strategies, analysis, reports, and improvement recommendations. • Notable clients included Ford, Spotify, Epson, Sony, Nestle, Microsoft, TELUS International Philippines, Castrol, Wyeth, Jollibee Foods Corporation, ZALORA, PLDT Enterprise, Carmudi, Globe Telecom, Tonik Bank, Dusit Hospitality Management College, Gawad Kalinga, and Carrier. • Led the opening of Rick Bayless Tortazo in Chicago, collaborating with The Door, a Chicago-based agency, as part of the Jollibee Foods Corporation project. • Managed editorial tasks, speeches, executive briefings, and client engagements.
Senior Account Manager
OgilvySenior Account Manager
Mar. 2014 - Sep. 2017Manila, National Capital Region, PhilippinesDirect Reports: 1 Account Manager and 1 Media Relations Manager • Developed and implemented communication plans and programs for consumer and lifestyle accounts. • Exceeded team revenue target for the year during Q1 of 2015. • Led the largest PR account, Ford Philippines, delivering exceptional results
Brand Marketing Manager
The Cravings GroupBrand Marketing Manager
Aug. 2013 - Mar. 2014• Oversaw comprehensive marketing, PR, and advertising campaigns for Cravings Restaurant and The Coffee Beanery. • Developed and implemented impactful marketing strategies for C2 Classic Cuisine, Lombardi’s, Lab Gastropub, Lucia Ristorante, Oceana, and Wicked. • Successfully orchestrated the momentous 25th Anniversary celebration of The Cravings, managing PR, marketing, and advertising initiatives.
PR Manager
Perceptions, Inc.PR Manager
Feb. 2012 - Aug. 2013• Employee of the Quarter in Q3 2010, Q2 2011, and Q4 2012. • Expertly managed multiple accounts concurrently, effectively handling crises for prominent corporations while maintaining a monthly revenue of over $20K for clients. • Developed and implemented PR plans and marketing programs. • Led business and feature writing/editing for press releases, speeches, briefings, and case studies. • Coordinated events, media briefings, and press conferences.
PR Executive
Perceptions, Inc.PR Executive
May. 2011 - Jan. 2012Department of Tourism (2010 – 2013): ⸰ Won the Award of Excellence, Anvil Awards PRSP ⸰ Conceptualized and executed the Department of Tourism’s Pilipinas, Tara Na! Domestic Tourism Advocacy Campaign
PR Staff Assistant
Perceptions, Inc.PR Staff Assistant
May. 2010 - Apr. 2011• Managed deliverables for Turner Kids’ Entertainment, Discovery Network Asia-Pacific, MTV EXIT, Amway Philippines, Airbus, Microsoft Philippines, Yahoo! Philippines, Siemens, Inc. Philippines, Tourism Malaysia, and others.
Intern
Dominguez Marketing Communications, Inc.Intern
Apr. 2009 - Jun. 2009
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