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Work Background
Norwex USAVice President Sales & Digital Business Development
Jun. 2022Columbus, Ohio, United States• Strategic Business Growth: Developed comprehensive strategies for business growth across multiple areas, including team building, onboarding, sales expansion, marketing asset optimization, and technology advancement.
• Digital Technology Leadership: Served as the business owner for digital technology initiatives, spearheading the development and communication of key touchpoints for the successful launch of a new system, reaching over 100,000 Consultants in North America (January 2024).
• Executive Committee Leadership: Led the executive committee in the development of companywide systems and processes, designed to streamline business operations and a 20% reduction in asset development.
• IT Collaboration: Acted as the primary liaison between Sales and IT departments to develop and implement tools and systems that enhance field efficiency and effectiveness.
• Digital Asset Training: Developed and delivered comprehensive training programs on digital assets to enhance field productivity and engagement.
• Field Technology Councils: Led councils focused on Internet Technologies and social media strategies to support and enhance field operations.
• Innovative Program Development: Collaborated with IT to develop a suite of programs including mobile apps, website design and development, referral programs, corporate language modernization, digital tools, and vendor-implemented programs. Notable initiatives include an income calculator, updated website, and various IT enhancements.
• Continuous Innovation and Research: Proactively researched and integrated new programs and platforms to improve existing systems, ensuring the adoption of cutting-edge technologies and methodologies.
• Ongoing Professional Development: Committed to continuous learning and research to stay abreast of new systems, programs, and techniques to drive innovation and efficiency.
Gray Clover HomeSmall Business Owner
Sep. 2019Revenue Growth and Marketing Innovation • Merchandise Sales Increase: Boosted merchandise & kitchen renovation sales revenue by over 250% from 2021 to 2023.
• Innovative Marketing Concepts: Designed the "Flip & Shop" experiential marketing concept for flipped homes, integrating retail and real estate to enhance customer engagement.
• Website Design and Brand Alignment: Developed and maintained website design and product mix to ensure consistent brand alignment and enhanced customer experience.
• Social Media Campaigns: Created and executed social media campaigns and strategies to identify and develop new business opportunities, driving brand visibility and engagement.
• Strategic Collaborations: Collaborated with platforms such as Houzz, Angie's List, Contractors, and Home Advisor to drive revenue growth and expand business opportunities.
• Property Investment and Renovation: Invested in properties, developed renovation plans and designs, and successfully renovated homes for resale.
• Custom Kitchen Design and Remodeling: Assessed clients' needs to design and remodel custom kitchens, delivering tailored solutions that meet specific requirements.
• Comprehensive Client Planning: Created full project plans for clients, including furniture, artwork, accessories, and remodeling details, ensuring a cohesive and comprehensive design approach.
• Airbnb Management: Designed and managed Airbnb properties, achieving 90% occupancy during peak season and 80% in the off-season, significantly outperforming local competitors who average 60% or less.
Norwex USAVice President of Sales US
Jun. 2016 - Jun. 2022Coppell, TexasLeadership Development & Sales Training • Field Leadership and Consultant Development: Developed and trained leaders and Consultants, providing comprehensive support and guidance to drive field success.
• Direct Coaching of Leaders: Personally developed and coached over 100 leaders, enhancing their business growth and leadership skills.
• New Consultant Development: Led initiatives for new Consultant development, resulting in a 15% increase in Consultants reaching their initial sales goals.
• Multi-Channel Training Platform: Created an innovative, multi-channel training and coaching platform for new Consultants, incorporating email, text, video, Facebook Live, and live online training opportunities.
• Regional Sales Management: Led a team of highly trained Regional Sales Managers to boost sales, foster relationships, and deliver field training. Achieved a 20% sales increase in managed regions.
• Sales Expansion Across States: Drove sales growth in over 20 states over three years, consistently enhancing sales performance, team building, and confidence. Successfully elevated four states to rank in the top 10 nationwide.
• Field Event Training Materials: Created effective training materials for the sales team to deliver at live field events, ensuring consistent and impactful presentations.
• Weekly Live Training Sessions: Delivered weekly live training sessions on Facebook to an engaged audience of over 20,000, driving high levels of interaction and learning.
• Digital and Social Strategy: Developed the digital and social strategy for the sales team, increasing engagement and awareness within the field.
• Customer Journey Mapping: Led a project team to create detailed customer journey maps and develop customer personas, enhancing the understanding of customer needs and improving targeted sales strategies.
Norwex USARegional Sales Manager
Jun. 2016 - Jun. 2017
Thirty-One GiftsNational Sales Director
Sep. 2014 - Jun. 2016Columbus, Ohio AreaConsultant Program Development and Training • New Consultant Program Development: Key partner in creating a comprehensive New Consultant program aimed at boosting retention, recruiting, training, and sales volume within the largest segment of the field.
• Mass Consultant Training: Responsible for training over 70,000 Consultants annually, focusing on increasing key KPIs such as sales, parties per month, and overall field growth. This was achieved through field travel (up to 30% of the time), training webinars, celebratory events, and personal phone calls.
• Retention Rate Improvement: Enhanced retention rates for new Consultants by ensuring they receive robust initial training, gain confidence in their business, and have the necessary tools for growth.
• Seasonal and Monthly Sales Training: Developed and delivered seasonal and monthly sales messages and training, including live field sessions and webinars, to keep Consultants motivated and informed.
• Field Insights and KPI Impact: Provided actionable insights from the field that influenced key performance indicators (KPI) related to sales metrics.
• Elite Re-Branding Team: Selected as part of an elite group dedicated to re-branding Thirty-One Gifts, contributing strategic insights and innovative ideas to reshape the brand identity.
Thirty-One GiftsManager of Sales Implementation
Aug. 2012 - Sep. 2014Multi-Million-Dollar Sales Program Management • Sales Program Development and Implementation: Led the creation and implementation of multi-million-dollar sales programs, leveraging cross-functional teams with key partners from every department.
• High-Impact Sales Programs: Developed complex sales programs for over 100,000 Consultants, achieving 61.5% field participation and increasing sales by over $18 million from a single program.
• Engagement Program Success: Created a highly successful engagement program that attracted over 5,503 weekly participants, surpassing projected participation by 359%.
• Seasonal Product Premiere: Organized a seasonal product premiere event showcased in 188 theaters across the US and 2 in Canada, drawing over 54,000 attendees.
• Diverse Program Initiatives: Implemented additional programs including expansion into overseas military bases, Hispanic market expansion, National Conference programs, and seasonal sales incentive programs.
• Comprehensive Program Accountability: Oversaw every detail of program execution, from developing Go-to-Market Strategy (GTMS) to collaborating with cross-functional teams such as business intelligence, marketing & communication, purchasing, shipping, legal, IT, and finance
• Effective Team Collaboration: Demonstrated strong teamwork and independent working capabilities, characterized by energy, passion, confidence, and dedication to quality work.
• Reputation for Excellence: Established a reputation for excellence and organization, consistently delivering high-quality results.
• Multitasking and Results Delivery: Proven ability to manage multiple programs simultaneously, ensuring successful outcomes and meeting program goals.
Thirty-One GiftsSenior Sales Leader
Apr. 2011 - Aug. 2012Columbus, Ohio AreaDirect Sales Coaching and Leadership Development • World-Class Coaching Program Development: Collaborated with a team to create a pioneering coaching program tailored for the Direct Sales industry, offering personalized coaching and training to top-level Consultants.
• Field Leadership Support: Assisted field leadership in developing the business infrastructure and training skills essential for building and growing their teams effectively. • Comprehensive Field Leadership Coaching: Responsible for coaching 15% of field leaders and their entire downline teams, fostering leadership growth and development while ensuring a strong corporate presence.
• Initiative Development: Played a key role in developing and implementing new company initiatives to drive business growth and innovation.
• Salesforce Expansion: Contributed to a taskforce aimed at expanding the use of Salesforce within the company, enhancing CRM capabilities and efficiency.
• Special Interest Group Leadership: Led a Special Interest Group focused on Mastery of Tools & Techniques, training coaches in advanced methods and skills to better support field leadership.
Bijoux RoyaleOwner
Aug. 2009 - Jun. 2016Columbus, Ohio Area• Created unique custom concept of jewelry based on current market trends designed to increase traffic in retail stores, creating a collectible jewelry line that customers will return to in order to add to their collection.
• Developed Go to Market Strategy to include marketing touch points, corporate branding, catalog creation and implementation, website launch, shows, FaceBook, Pinterest and Instagram designed to launch jewelry line into stores.
• Expertise in training, motivating and developing sales field to drive field performance.
• Expertise in business development including market research, market analysis, product/market trends, and adaptability to adverse market conditions to effectively target customers and markets and optimize the earning potential and sustainability of the business venture.
Just So Home & Crave DesignsLead Designer / Owner
Nov. 2006 - May. 2010• Launched a home décor retail store by progressively seizing expansion opportunities
• First conceptualized the business opportunity as in-home sales, which were so well-received that a storefront was rented to accommodate the demand. • Through direct marketing campaigns, magazine advertisements and excellent reputation for customer service, grew the business 200% year after year for first three years. Rented a storefront 3 times as large as new product lines were introduced and loyal clientele grew.
• Sales doubled annually until construction directly in front of store severely limited customer accessibility and caused a severe decline in customer traffic. As a result the brick and mortar store front was closed and re-opened as yet another innovative concept as an e-business.
• Utilized innovative business strategies and perseverance despite adverse business conditions while still serving as the Owner/Entrepreneur and not only turned around a declining business venture but also opened in a new format, which allowed the business to re-gain momentum and profitability.
OneCoastTerritory Manager
Jun. 2004 - Nov. 2006Product Line Expansion and Sales Growth • Market Expansion Leadership: Pioneered the expansion of over 35 different product lines into new markets, driving significant business growth.
• Rapid Business Growth: Achieved a 35% business growth within two years, expanding the customer base to over 300 clients throughout central Ohio.
• Product Mix Development: Collaborated with interior designers and store owners to curate the optimal mix of products tailored to their clients' needs.
• Prospect Conversion and Revenue Growth: Demonstrated exceptional ability to convert prospects into customers while significantly increasing the revenue of existing customers.
• Award-Winning Performance: Received the highest award during OneCoast University training and was selected by peers and management as the Most Valuable Player.
• Top Sales Achievements: Recognized as the top sales achiever in 2010 and 2011, consistently surpassing sales targets and driving company success.
MedMark IncSales & Marketing Manager
Jan. 1998 - Apr. 2011• Assisted in the coordination of commission and compensation programs for a medical manufacturer representative sales group that consisted of 5 Sales Representatives and was a family-owned business venture.
• Acted as a liaison in determining the appropriate commissions while collaborating closely with a number of diverse medical manufacturers spanning disposable products to capital equipment.
Pampered ChefSales Manager
Jan. 1998 - Jan. 2001• Launched a business selling kitchen cookware and gadgets in an in-home party venue.
• Continually ranked in the top 10% from among 500 Sales Managers for generating the most monthly sales.
• Shared best sales and business practices in training and mentoring new recruits.
• Chosen by Director to introduce a new product line after demonstrating an exceptional ability to deliver persuasive presentations and drive product sales momentum.
Zany BrainyAssistant Manager
Jan. 1995 - Jan. 1998Utilized an exceptional ability to take ownership of key objectives that will contribute to the team's success while supervising more than 25 Sales Associates for this former children's toy store that specialized in educational toys. Assisted in the management of the following business operations: scheduling, training on store policies and procedures, and mentoring Sales Associates to drive sales and optimize store profitability. Created and implemented a standardized training program that was adopted corporate wide. Selected to leverage exceptional sales, management, and rapport building skills to serve as the opening management team for a new store. Promoted 2 Sales Associates to Assistant Managers and
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