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Work Background
The Change CompaniesArt Director / Project Manager
May. 2015 - Aug. 2015Carson City, NVResponsible for development and conceptual design of journaling curricula utilizing evidence-based psychological practices to help individuals through the process of behavior change. Art directed and managed creative team of writers and designers. Additional responsibilities included hands-on design and illustration; copy writing and editing; account servicing; identifying and tracking project priorities, tasks, and deadlines; and contributing to business development initiatives.
Elko County Art Club GalleryGallery Director
May. 2013 - Nov. 2013407 Railroad St., Elko, NVResponsible for the rebranding of the 501(c)(3) non-profit Elko County Art Club and ECAC Gallery including club and gallery logo identity design, gallery interior design, collateral development, and organizational management of the gallery. Coordinated monthly marketing and PR efforts to organize and promote gallery exhibits and events through community outreach including social media management, press releases, newspaper articles, printed flyers, radio and television interviews, email marketing, and hosting of public events. Procured artists for featured exhibits, managed monthly financials, organized club meetings, and maintained gallery operations.
FreelanceBranding and Marketing Design Professional
Oct. 2005
GAGE Branding & Design / Commission ArtsPrincipal
Jan. 2005Serving the Western U.S.Gage Branding & Design offers more than 20 years of experience in brand development and marketing design to help reach and captivate your core audience. We deliver a more relevant and memorable message through a unique style that expresses the personality of your brand and speaks powerfully to your customers. Commission Arts offers artistic services including customized commercial and fine artwork, illustration, and photography for advertising and promotion as well as private collection.
KitchenWorks and HomeWorksCreative Director
Jan. 2005 - Dec. 2008Established in-house advertising department from the ground up for a two-hundred employee home improvement company with a joint advertising spend of approximately seven million dollars annually. Hired and managed team of full-time and part-time staff, plus worked with numerous off-site contractors. Involved in media buying and contract negotiations, campaign performance analysis, quarterly planning of marketing initiatives, brand building, product photography direction, and the development of creative briefs and marketing presentations to sales teams. Guided creative team and strategized with marketing and sales directors on advertising and marketing plans as well as coordinated production and promotion schedules.
P&H Creative GroupArt Director
Jan. 2000 - Dec. 2005Management of agency accounts from client servicing to creative strategy, art direction and design, to production and printing. Hired and oversaw staff of designers; outsourced projects to freelance artists, illustrators, and copywriters; worked closely with print brokers and vendors; delivered creative campaign presentions. Agency’s second-in-command. Concept and design of internet and print ad campaigns, direct-mail, front-end web design, event displays, brochures, and identity design in the insurance, foodservice, home-improvement and other industries.
Gospel LightArt Director
Jan. 1997 - Dec. 1999Served as Art Director and Graphic Designer for in-house creative department. Developed trade and consumer advertising for the promotion of books, curricula, programs, and videos targeting the adult and youth Christian markets. Responsible for concept and development of product marketing campaigns utilizing promotional catalogs, brochures, trade publication advertisements, pop displays, logos, illustration, posters, and direct-mail pieces. Managed and designed projects from initiation to completion, hired freelance talent, models, and stylists, art directed photo shoots, and managed print production. Collaborated closely with marketing and sales team directors on creative strategies.
United States Sales CorporationProduction Artist
Jan. 1996 - Dec. 1997Created camera-ready mechanicals and prepared print-ready electronic art for a wide variety of direct-mail components including brochures, BREs, sweepstakes packages, game pieces, and inserts. Handled corrections at blueline stage, marked-up printer specifications, performed four-color and spot conversions, and made graphic and photographic touch-ups.
Carmen Gage Design and IllustrationPrincipal
Jan. 1993 - Dec. 2000Design of marketing collateral, identity design, music packaging and press kits, illustration and murals, promotional item design, and posters for a broad range of clientele in the education, music, communication, and construction industries.
Azusa Pacific UniversityGraphic Design Intern
Jan. 1993 - Dec. 1996Developed catalogs, flyers, direct mailers, logos, and promotional graphics for university’s communications department as department’s first design intern.
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