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Work Background
Start CarreirasProduct designer Sr - Founding Team
Nov. 2023
CatarseProduct Designer
Jul. 2022 - Nov. 2023
InvilliaProduct Designer | Pagseguro Pagbank
Nov. 2021 - Jul. 2022I work in a cross-team of financial services at Pagbank, through all design process. Pagbank is a digital bank of the UOL group, which has more than 7 million customers. Responsibilities: - Problem validation - Creation of schedules - Benchmarking and deskresearch - Qualitative and Quantitative Research - UX flow - UI - High fidelity prototyping - Moderated and unmoderated usability testing - Handoff for engineers - Review of screens developed
InvilliaMid Product Designer | Uol
Jun. 2021 - Oct. 2021I worked on the development of a service application for UOL. Grupo Uol is one of the largest online service companies in Brazil. Responsibilities: - Benchmarking and deskresearch - Research planning - UX flow - UI - High fidelity prototyping - Handoff for engineering - Metric tracking
a55Product Designer
Mar. 2021 - Jun. 2021São Paulo, BrasilResponsible for starting the project of the company's new backoffice, transforming manual loan processes into automated ones. I worked cross in the formalization, assets and pricing teams, with the objective of identifying problems and aligning all the internal processes of the product. Responsibilities: - Problem validation - Prioritization of demands - Facilitation of dynamics - Qualitative Research - Requirements definition - UX flow (Miro) - UI - Creation of the service blueprint - Low and high fidelity prototyping (Figma) - Moderated and unmoderated usability testing (Maze and Meets) - Handoff for engineering
CarimFlexUI / UX Designer and Front-end developer
Jan. 2020 - Feb. 2021Lorena, São Paulo, BrasilCreation of the company's new e-commerce (webapp) in HTML, CSS, Javascript, React, Material-UI, Storybook; Creation of the user interface and experience using Sketch, Photoshop and Illustrator
Nuno AteliêFundadora
Oct. 2019 - Oct. 2020Lorena, São Paulo, BrasilCriação de embalagens, itens para festa e papelaria personalizada em geral.
BStamperFounder - Focus on UI/UX
Nov. 2018 - Mar. 2021Lorena, São Paulo, BrasilBStamper is a SaaS for creating stamp negatives. I was responsible for the entire UI, UX and Research process of the entire product, from the validation and ideation process to the official launch of the product. Today the app has about 150 premium users. The app was created from the analysis of recurring contacts from CarimFlex customers expressing their difficulties in producing negatives. After identifying these difficulties, in partnership with CarimFlex, we set up a small squad to refine and solve the problem. BStamper was officially released in April 2019. Techniques and tools: - Definition of project objectives - Problem validation, categorization and analysis - Quantitative Research (typeform) - UX Persona creation - Requirements definition - Benchmarking - UI - UX flow (draw.io) - Low and high fidelity prototyping (Sketch) - Moderate and unmoderated usability testing (orange lucky) - Handoff for engineering (Zeplin) - Product launch - Metric tracking
CarimFlexDesigner
Sep. 2016 - Dec. 2019Lorena e Região, BrasilUI/UX of all websites and applications (portfolios, ecommerce and landing pages); Conducting online surveys; Problem validation; Creation of visual identity; Product photography; Creation of online and offline advertising campaigns (flyers, email marketing, social media posts; website banner);
CarimFlexOperadora de telemarketing
Jul. 2014 - Aug. 2016Lorena e Região, BrasilAtender clientes no chat online do e-commerce da empresa, no email; auxiliar clientes no processo de compra e pós-compra
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