The African CEOChief Marketing Officer
Aug. 2023South Africa, Cape TownIntegrated Brand Strategy & Audience Growth
Built The African CEO podcast into a leading African media platform with over 100 000+ views/ downloads across 21 countries.
Scaled online presence by 6000% within 12 months through high-performing digital campaigns, influencer activations and omnichannel content.
Achieved 6%+ average CTR on paid media campaigns and enabled advertisers to drive a 3.5x ROAS, directly tying media strategy to revenue impact.
Cultivated a loyal, high-intent community of entrepreneurs, creatives and young professionals, enhancing brand sentiment and audience retention.
Strategic Communications & Revenue Enablement:
Partnered with mission-aligned brands to deliver branded content, storytelling campaigns and thought leadership initiatives, directly contributing to pipeline growth and brand lift.
Positioned the platform as a go-to ecosystem for future African leaders - combining media, education and enterprise development into a cohesive brand story.
Market Expansion:
Spearheaded the launch of a mobile-first EdTech and funding access platform, gamifying learning and enabling ecosystem access for underserved founders.
Built a community of 250+ founders (40% female, 90% youth) and expanded product reach to 6 African markets, demonstrating GTM strategy.
Brand Positioning & Value-Driven Growth:
Elevated the platform’s brand as a youth-first, impact-driven innovation hub, aligning campaign messaging with regional development goals.
Defined user journeys, retention levers and performance metrics.