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Work Background
The African CEOChief Marketing Officer
Aug. 2023South Africa, Cape TownIntegrated Brand Strategy & Audience Growth
Built The African CEO podcast into a leading African media platform with over 100 000+ views/ downloads across 21 countries.
Scaled online presence by 6000% within 12 months through high-performing digital campaigns, influencer activations and omnichannel content.
Achieved 6%+ average CTR on paid media campaigns and enabled advertisers to drive a 3.5x ROAS, directly tying media strategy to revenue impact.
Cultivated a loyal, high-intent community of entrepreneurs, creatives and young professionals, enhancing brand sentiment and audience retention.
Strategic Communications & Revenue Enablement:
Partnered with mission-aligned brands to deliver branded content, storytelling campaigns and thought leadership initiatives, directly contributing to pipeline growth and brand lift.
Positioned the platform as a go-to ecosystem for future African leaders - combining media, education and enterprise development into a cohesive brand story.
Market Expansion:
Spearheaded the launch of a mobile-first EdTech and funding access platform, gamifying learning and enabling ecosystem access for underserved founders.
Built a community of 250+ founders (40% female, 90% youth) and expanded product reach to 6 African markets, demonstrating GTM strategy.
Brand Positioning & Value-Driven Growth:
Elevated the platform’s brand as a youth-first, impact-driven innovation hub, aligning campaign messaging with regional development goals.
Defined user journeys, retention levers and performance metrics.
Powerbrick AfricaHead of Marketing
Mar. 2023 - Jun. 2023South Africa, Cape TownDigital Marketing & Brand Positioning:
Led the development and execution of multi-channel digital campaigns to raise awareness around energy access solutions in underserved communities.
Launched a grassroots digital storytelling campaign that boosted community engagement and drove product inquiries by over 300% in three months.
Positioned Powerbrick Africa as a trusted, mission-led brand through compelling copy, social content, and targeted messaging across Meta.
Advertising & Go-To-Market Execution:
Built and executed an online-to-offline sales funnel, leveraging paid media and community ambassadors to drive qualified leads and conversions.
Achieved R500000+ in sales revenue and impacted 250+ people in rural villages through conversion-focused campaigns.
Used A/B testing and performance analytics to optimise digital ad spend and increase campaign ROI within the first 90 days.
Content Creation & Customer Engagement:
Directed the creation of localised content, educational videos and visual storytelling tailored to low-bandwidth audiences.
Increased online engagement by 4x through the use of WhatsApp-based customer education journeys and community-led testimonials.
Team Leadership:
Recruited and led an outsourced-multidisciplinary team across content, design and customer success to deliver seamless campaign execution.
Implemented agile workflows and performance tracking systems to ensure consistent delivery and continuous improvement.
Led training and skill development projects.
TUSKConsultant
Oct. 2022 - Jan. 2023South Africa, Cape TownManaged key accounts and leveraged CRM systems to drive personalised engagement and align marketing initiatives with client acquisition goals.
Implemented targeted digital communications (e.g., email marketing, LinkedIn engagement) to increase brand visibility within the municipal and contracting sectors.
End-to-End Project Management:
Oversaw the entire project lifecycle from design to completion, coordinating with internal teams and external stakeholders to meet deliverables on time and within budget.
Developed comprehensive project proposals, technical reports, and feasibility studies, ensuring clear communication and alignment of project goals.
Led the design and execution of infrastructure projects including roads, water networks and structural foundations, ensuring technical feasibility and operational efficiency.
Managed project timelines, budgets and resources, leveraging project management tools to track progress and optimise outcomes.
THE BMK GROUPConsultant
Jul. 2020 - Jun. 2023Client Development & Digital Strategy Integration:
Led the expansion strategy for the firm's footprint in the Western Cape, identifying high-value clients and driving regional growth through strategic partnerships and digital relationship-building.
Managed key accounts and leveraged CRM systems to drive personalised engagement and align marketing initiatives with client acquisition goals.
Implemented targeted digital communications (e.g., email marketing, LinkedIn engagement) to increase brand visibility within the municipal and contracting sectors.
End-to-End Project Management:
Oversaw the entire project lifecycle from design to completion, coordinating with internal teams and external stakeholders to meet deliverables on time and within budget.
Developed comprehensive project proposals, technical reports, and feasibility studies, ensuring clear communication and alignment of project goals.
Led the design and execution of infrastructure projects including roads, water networks and structural foundations, ensuring technical feasibility and operational efficiency.
Managed project timelines, budgets and resources, leveraging project management tools to track progress and optimise outcomes.
Stakeholder & Team Leadership:
Built and sustained strong client relationships with municipal bodies, contractors and consultants, ensuring seamless project delivery and fostering long-term partnerships.
Financial Oversight & Compliance:
Managed budget forecasts and Bill of Quantities (BOQs) for infrastructure projects, ensuring compliance with regulatory standards and financial accuracy.
Nippy Travel AppFounder
Sep. 2018 - Jan. 2023South Africa, Cape TownPlatform Launch & Digital Marketing:
Launched and scaled a WhatsApp-based travel platform, successfully connecting over 6000 customers with a network of 30+ vetted service providers across Cape Town.
Utilised targeted digital marketing strategies including social media campaigns, WhatsApp marketing and content creation to drive user acquisition and engagement.
Optimised customer journey through digital channels, focusing on personalised service delivery and high-converting marketing funnels.
Business Scaling & Financial Management:
Bootstrapped the platform and expanded its operations to serve both local and international tourists, ensuring operational efficiency and scalability.
Managed the financials of the business, including budget allocation, cost optimisation and cash flow management.
Customer Acquisition & Brand Building:
Developed and implemented brand positioning strategies to establish the platform as a trusted, affordable and reliable travel solution in the Cape Town market.
Led customer service and engagement efforts, ensuring a seamless user experience and a strong reputation for reliability that drove repeat business and positive word-of-mouth.
Executed digital advertising campaigns (including Google Ads and Facebook) that increased customer acquisition rates and strengthened brand visibility.
Team Leadership & Operations Management:
Led end-to-end operations, including recruitment, training and managing a diverse team to provide exceptional customer service and operational support.
Implemented operational processes and training to ensure smooth team collaboration and optimal service delivery, particularly during peak tourist seasons.
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