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Work Background
Kate Snow CreativeFreelance Marketing Consultant
Feb. 2025Austin, Texas Metropolitan AreaFreelance marketing consultation for small businesses and fitness studios.
SHRM FoundationBrand Specialist and Content Manager
Mar. 2023 - Sep. 2024Austin, Texas, United States- Oversaw the marketing function for a non-profit foundation creating professional development programs for workforce development
- Created content across all marketing channels, including email blasts, social posts, digital ads, paid ads, copywriting, and landing pages
- Executed the rebranding of existing programs to create a consistent sense of inclusivity across all assets, including text, logos, and images - Overhauled the website to improve the user experience and conversion for program signups in cross-functional collaboration with the Web Team, Board of Directors, Program Managers, and Creative Teams
- Incorporated keywords into the content and website for SEO optimization
- Compiled the editorial calendar with the PR Team and other copywriters in a monthly call with all product owners - Created video content through outsourced agencies, managing the overall project, reviewing the script, and giving feedback in the editing process
Studio BarreOwner
Aug. 2021 - Dec. 2022Austin, Texas Metropolitan Area- Operated the day-to-day operations, marketing, finances, retail, and client relations; managed a team of ten individuals
- Created targeted marketing campaigns for new clients including copy across the website, outgoing messaging, social media, events, and email blasts
- Produced and managed all social media content for the studio
The Written WorldFreelance Copywriter
Aug. 2021 - Dec. 2021Austin, Texas Metropolitan Area- Developed copy for small-business clients, creating text for SEO
optimized blog posts, social media, and email messaging
- Assisted with lead magnet creation and content management
SHRMSpecialist, Product Marketing
May. 2019 - Mar. 2021Alexandria, Virginia- Managed all marketing functions for the SHRMStore products and educational programs targeted to B2B, B2B2C, and B2C audiences
- Conducted customer research with Gartner to develop customer personas through in-person interviews and testimonials - Tracked marketing performance metrics through Google Analytics and Marketo, achieving the highest open rate of 42% in a LinkedIn campaign
- Executed fast changes to the training products during COVID-19, updating the images and descriptions for all products
FS-ISACMarketing Campaign Specialist
Jun. 2018 - May. 2019Washington D.C. Metro Area- Ideated and executed all marketing campaigns for a membership-based organization aimed at increasing cybersecurity in financial institutions, including email and social media campaigns
- Launched a marketing analytics tracking system in Pardot to measure email marketing effectiveness, including A/B testing, clicks, opt
out/unsubscribe, and open rates
- Designed printed and digital assets for conferences, created a marketing schedule in Hootsuite, and led the rebranding campaign
Studio BarreBarre Instructor
Mar. 2017 - Feb. 2023Alexandria, Virginia, United States
The Advisory Board CompanyMembership Associate, Key Accounts
Mar. 2017 - May. 2018Washington, District Of Columbia- Helped create and foster relationships with member hospitals and organizations to optimize the value of their Advisory Board research memberships
- Recruited members for multiple different national meetings. Met monthly with the National Meeting strategy team to create a plan for my territory of members
- Worked as a Chairman’s Team Associate from October 2017-December 2017 to help save at-risk renewals. Worked efficiently to help retain contracts and revenue for the firm under tight deadlines
The Episcopal ChurchYoung Adult Service Corps Volunteer
Aug. 2015 - Jul. 2016San José, Costa RicaWorked part-time as an assistant teacher at the Hogar Escuela in San José, and part-time for the Bishop of Costa Rica as an office assistant organizing mission trips and grant proposals for the diocese starting in late August 2015.
Hysteria Boutique - Old Town AlexandriaAssistant Manager/Marketing Manager
Jun. 2015 - Mar. 2017Alexandria, VA• Developed a successful marketing overhaul for the boutique, including updating the current website using Square Space, revamping Hysteria’s lifestyle blog Beeswax with new graphics using Photoshop, and being the primary administrator for the Facebook, Twitter, and Instagram pages • Assisted in store organization, merchandising, processing orders, customer service issues, and offering styling advice to help clients make selections and purchases • Helped to organize store events and community gatherings throughout the boutique district to support local businesses
Sage CommunicationsAssistant Account Coordinator (Public Relations Intern)
May. 2014 - Aug. 2014McLean, VirginiaI interned in the public relations department of Sage Communications, where I regularly used Twitter, Facebook, Instagram, and LinkedIn to promote various clients such as the DC Jazz Festival, Merkle RMG, and TalentCurve. I also helped create clip books, participated in team client meetings, and used programs such as Hootsuite and Cision.
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