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Work Background
Memora MarketingFounder & CEO
Mar. 2025As the Founder & CEO of Memora Marketing, I lead with strategy and back every decision with data. I help businesses simplify their marketing, clarify their messaging, and grow with purpose. Memora is a full-service marketing agency that creates custom, results-driven strategies, ranging from branding and web design to email marketing, social media management, and lead generation. I focus on building thoughtful marketing systems while managing the data that shows what’s working, what’s not, and where to optimize for sustainable growth. I’m passionate about helping small and scaling businesses cut through the noise and move forward with clarity, confidence, and measurable impact.
Limitless LivingVice President Operations
Mar. 2025United StatesVP of Operations | Limitless Living As the VP of Operations at Limitless Living, I lead strategic initiatives to optimize efficiency, enhance communication, and drive business growth. I oversee operations, process improvements, financial oversight, and sales performance, ensuring seamless workflows and sustainable expansion. My role includes refining internal systems, managing key projects, analyzing financials, and collaborating with leadership to improve marketing strategies and organizational structure. With a focus on innovation and adaptability, I help create a streamlined, high-performing environment that supports both the team and the company’s long-term vision.
Legends BoxingChief Operations Officer
Apr. 2023 - Mar. 2025Lehi, Utah, United StatesFocusing on the operations of the company with an emphasis on product development.
Legends BoxingChief Executive Officer
Jun. 2021 - Apr. 2023Lehi, Utah, United States
Legends BoxingVice President Operations
Aug. 2020 - Jun. 2021Lehi, Utah, United States-Took emerging fitness concept from 2 open gyms to 10 open and 3 territories sold to 34 sold in 3 years.
-Developed company Operations Manual to include policies and procedures as well as specific timelines for new franchisees to follow from site selection to opening doors, reducing time from signed FA to open from 14 months to 10 months.
-Vetted new software systems and effectively migrated CRM's company-wide. Created training for team members to effectively utilize CRM for reports of product movement, promotions, pricing and inventory control, lead and member management, revenue, and more.
-Continually track and analyze profitability and key metrics of franchisee apparel, membership and operating cost to improve overall profitability and bring in new owners.
-First point of contact for any operational or new franchisee issues, reducing calls to CEO by 80%.
-Manage and coordinate among Franchisor, Realtors, Attorneys, Lessors, Architect, Construction, General Contractors, Supply Chain, Staff Development, Accounting, etc.
-Travel for industry conferences to oversee and implement nationwide franchise growth.
-Responsible for new hires, terminations, team member evaluations, management and leadership.
Legends BoxingDirector Of Operations
Jul. 2019 - Aug. 2020Lehi, Utah
Legends BoxingOnboarding and Support Specialist
Mar. 2018 - Jul. 2019Lehi, UtahFranchise development, operations & support
Legends BoxingMarketing Manager
Sep. 2017 - Mar. 2018Lehi, Utah, United States
NuviSocial Media Analyst
Nov. 2015 - Sep. 2017Lehi, Utah, United States-Set-up and editing of press releases, choosing keywords that will give accurate result by utilizing company software
-Promoted to Department Manager of 10 Analyst after first 6 months of employment
-Reduced employee turnover by 20% through employee engagement, training, and support
-Envisioned and developed web-based employee training which reduced hands-on time spent by manager's by 50%
-Managed and prepared monthly work schedules for team of 10 Analysts
-Worked closely with IT and development on bugs and software glitches
-Suggested numerous software feature updates that are being implemented and utilized
-Responsible for department new hires, terminations, employee evaluations and QC
JTWB InternationalClient Relations Specialist
Nov. 2012 - Mar. 2015-Created dynamic lead tracking process to efficiently track new leads in Excel saving time and labor costs while improving lead conversions by 12%
-Evaluated each lead for credibility and passed along only qualified candidates to sales team
-Created email campaigns which increased open rate and new client engagement by 15%
-Seminar event planning, including booking venues, catering, audio equipment & facility setup, and candidate attendance
-Delivered exceptional customer service to every client by leveraging extensive knowledge of products and services and creating welcoming, positive experiences and support
Kala, Inc.Administrative Assistant
Nov. 2008 - Nov. 2012Draper, Utah-Created marketing collateral internally to promote each event
-Provided logistical support for programs, meetings, and events, including room reservations, agenda preparation, and calendar maintenance for events with 300 + attendees
-Interacted with vendors, contractors, and professional services personnel to receive orders, direct activities, and communicate instructions
-Managed multiple schedules for executives, coordinating meetings, events, and travel itinerary
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