Alex Rodríguez - Director of Lead Generation, YMMY Marketing

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Work Background

YMMYPresident

Jan. 2013Tampa/St. Petersburg, Florida AreaYMMY is a Creative Lead-Generation Agency in sunny Tampa Bay, Florida. - Strategic digital advertising campaigns with proven ROI (400%+) - Creative direction and production of highly refined campaign concepts - Audio/visual production, including motion graphics, 3d animation, and video - Post-production: Editing, compositing, and visual FX - Brand identity - E-commerce solutions and strategic consulting - Web design & development - Consumer insights

Proventus SolutionsPresident

May. 2021 - Dec. 2022Tampa, Florida, United StatesWe are a Business Development company that partners with committed construction companies, in order to streamline their business operations and fill their calendar with jobs, allowing them to focus on what they do best. We help construction companies do less, and earn more.

Crush DigitalMotion Graphic Design (Freelancer)

Jan. 1999 - Jan. 2000Designed and animated DVD menus for many film releases, such as "Choke," "Man Ray: Prophet of the Avant-Garde," "Regret To Inform," "Free Tibet," "Sydney Poitier: One Bright Light," among many others.

World ImagesMotion Graphics Designer

Jan. 1997 - Jul. 1999Santo Domingo, Dominican RepublicIn this position, I created and produced motion graphics and 3D animation for local chapters of international advertising agencies (such as Y&R, DDB, Ogilvy & Mather, among others) for their TV advertising initiatives. Brands I worked for included Nestlé, Heineken, Pepsi, and many others.

Estudio DigitalMotion Graphics Apprentice

Jun. 1995 - Jan. 1997Santo Domingo, Dominican RepublicDuring this apprentice opportunity, I learned under one of the local pioneers in computer animation, while supporting the efforts to produce national TV spots, show packages, and promotions.

Remedy Television + BrandedDirector of Visual & Interactive

Nov. 2003 - Jan. 2013I had the privilege of heading a department of animators, designers and web developers, managing and directing their day-to-day creation process, while also often being hands-on over many aspects of projects of very high profile projects. I also managed up to five teams of contractors at one time, handling many aspects of the relationships, including asset delivery, creative direction, billing, and others. Some notable brands for which I applied my skills during this period include Disney, Time Warner, SeaWorld, Dollywood, Animal Planet, Busch Gardens, Jack Hanna, and many others. My roles included: - Creative co-direction - Motion graphics and animation concept, direction and execution - Social media and online strategy creation and implementation - Interactive application concept and production - Game concept creation - Interactive development assessment, planning and supervision - Online advertising creative, management and reporting Notable Achievements: - Generated one client $250,000 in revenue in the first week upon launching an interactive branded experience. The client considered this experience to be so successful, that they have been utilizing it for five years straight. - Developed awareness campaigns that have produced record-breaking attendance and ticket-sales results for two of the major players in the theme-park industry. - Created the very first multi-language social game sponsored by the US government on the topic of climate change.

HSNDirector of Broadcast Graphics

Jan. 2000 - Jan. 2003I supervised all facets of broadcast graphics and animation, from promo graphics to on-air dynamic sales graphics. As a Director, I managed a staff of nine employees, including designers, animators, technical developers, data managers, and others. I had the opportunity to coordinate and launch several rebranding efforts, seeing the process through from concept development all the way through live airing. Also, we frequently prepared seasonal graphics packages, as well as styleguides and assets for brand promotion efforts.