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Work Background
HESS International Educational OrganizationEnglish as a Foreign Language Teacher
Apr. 2025Taipei, Taipei City, Taiwan
Real ChemistryMedia Activation Manger
Oct. 2023 - Mar. 2025-Created and executed paid media strategy for 12 brands, ensuring effective mix of media to drive ROI through paid social, paid search, and programmatic media
-Coordinated with vendors to execute direct buys across CTV, OLV, Native and Display vendors, negotiating efficient pricing and added value on behalf of clients
-Managed monthly budgets of up to $250,000 -Maintained campaign timelines to ensure team is on track with deliverables and launches
-Liased with clients weekly on status calls and activation update emails
Real ChemistryMedia Activation Associate
May. 2022 - Oct. 2023-Coordinated and launched the first aesthetics-centered paid Pinterest campaign as part of an Rx alpha program, resulting in a +41% change in aided brand awareness, making it the standout performer in the Rx alpha
-Coordinated and launched the agency’s first paid TikTok campaign using both owned content, and Spark ads
-Planned and executed paid social campaigns across Facebook, Twitter, LinkedIn, Pinterest, and TikTok
-Managed internal and external communications with team members and partners across up to 8 brands
-Maintained tasks and managed campaign timelines to ensure team is on track with deliverables and launches
-Managed over $15 million per year in paid media spend across clients
-Completed billing, reconciliation, and actualization process monthly across 6 brands. -Monitored campaign performance daily, making optimizations to inform future strategy in addition to developing quarterly and monthly reports
LevelwingInteractive Ads Analyst
Jan. 2021 - May. 2022
LevelwingMedia Analyst
Jan. 2021 - May. 2022Charleston, South Carolina, United States-Coordinate, execute, and analyze marketing campaigns across various digital platforms
-Collaborate on digital marketing strategy development
-Ensure client goals/objectives are being achieved through measurable KPIs
-Report biweekly or monthly on campaign performance and make revenant optimizations
Abington - Jefferson HealthMarketing And Public Relations Intern
Jun. 2019 - Aug. 2019- Researched, wrote, and updated 5 web articles regarding substance use disorder
- Created and formatted second edition of Opioid Matters internal e-newsletter using Healthgrades’ ActOn software
- Analyzed open rate and click through rates of newsletter, resulting in a 1% increase in open rate - Wrote, edited and proofread press releases, newsletter articles and web articles
- Updated website with corresponding opioid support pages
Alpha Chi Omega Fraternity, Inc.Vice President Membership Programming/Event Planning for Alpha Chi Omega - Iota Psi Chapter
Dec. 2018 - Jan. 2020- Coordinate silent auction and luncheon for 200 people, along with 2 other weekend activities for mother’s weekend
- Plan and facilitate 2 semester retreats for 160 young women with team-building exercises and reflection - Encourage personal growth within sisterhood through bonding events and recognition monthly
Entrepreneurs Academy (Ireland)Program Management Intern
Sep. 2018 - Dec. 2018Dublin, Ireland- Communicated with participants regarding business plans, follow up surveys, and attendance
- Created and organized recruitment, attendance, and feedback spreadsheets
- Shadowed and assisted 3 program managers within office
Elon University - Martha and Spencer Love School of BusinessProject Management and Marketing Student
Aug. 2016 - May. 2020
Chick-fil-A-FranchiseTeam Leader
Dec. 2015 - Jul. 2021Greater Philadelphia Area- Manage and oversee closing of store with team members and delegate tasks to team members - Count and rebalance register drawers - Provide clear information about menu changes and promotions to guests
- Achieve strategic, annual business results through focus on tactical monthly and quarterly objectives
Chick-fil-A LansdaleTeam Member
Mar. 2014 - Dec. 2015Lansdale Pennsylvania-Interacted with guests in a friendly and professional manner
-Maintained cleanliness of the dining room
-Provided guests with information about menu items and promotions
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