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Work Background
YouGovGlobal Marketing Analytics Manager
Jan. 2024
YouGovGlobal Ecommerce Marketing Lead
Aug. 2022 - Jan. 2024YouGov is a global provider of analysis and data generated by over 24+ million registered panelists in more than 55 countries. Responsibilities:
- Owning end-to-end tracking of user journeys and data-informed optimization of the ecommerce funnel
- Optimizing the B2B website, to drive engagement and build relevance via improved and personalized user journeys
- Connecting the marketing website with product platforms, improving user experience and supporting new business and up/cross-sell opportunities
- Working closely with the digital team to implement marketing strategies within product platforms, using data and analytics to drive recommendations
- Driving all platform-related marketing projects, from scoping business and technical requirements through to designing and executing new solutions, systems and processes
- Ensuring that marketing and product infrastructure is designed and implemented with the flexibility to easily evolve, incorporating new technology, and future business initiatives
- Identifying key areas for improvement and implementing new structures and processes to help drive efficiencies and effectiveness
- Keeping up to date with the latest marketing technology, making recommendations to optimise operations and results
FREE NOWMarketing Manager
Nov. 2021 - Aug. 2022Bucureşti, RomâniaResponsibilities:
๏ Brand and Digital Performance campaigns: strategy, implementation and results analysis.
๏ Build lifecycle marketing and in-product marketing campaigns to increase activation, retention, reactivation, and engagement.
๏ Develop and execute acquisition funnel and lead nurturing processes through available media channels (SEO and paid search, CRM,
content and social media, partnerships, media campaigns, PR, organic strategies).
๏ Continuously optimize our KPIs through proposing and pushing forward A/B tests, copywriting, and CRO strategies.
๏ Manage the collaboration with PR and Social Media agencies.
๏ Researching and analyzing market trends and competitors.
๏ Develop, maintain and execute creative supply & demand generation strategies and experiments, consistently communicating initiatives, progress, and results.
๏ Manage the monthly budget according to the forecast, together with the Head of Marketing.
๏ Deliver world-class reporting and analytics that show how marketing strategies impact revenue; define and track key metrics, develop
dashboards, deliver analyses as needed.
๏ The main tools used: Tableau, GAME (internal Marketplace performance tool), Braze, Monday, Chamaileon, TYPO3, Google Analytics, Google ADS, Business ADS Manager, App Annie, Workday, Jira, HelpDesk, Slack, Zoom, Confluence, G Suite Apps.
Helios DentalMarketing Manager
Jun. 2020 - Oct. 2021Bucureşti, RomâniaThousands of dentists nationwide have relied on Helios Dental as the leading distributors of dental products. Responsibilities: - Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door;
- Deploy successful marketing campaigns and own their implementation from ideation to execution;
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups;
- Build strategic relationships and partner with key industry players, agencies and vendors;
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
ACKnowledge RomaniaDigital Marketing Manager
Mar. 2020 - Jun. 2020Bucureşti, RomâniaResults achieved:
- Create the company website and taking care of the SEO part : www.acknowledge.ro
- 80% achievement of the promotion assessment. Key responsibilities:
- Planning and execute digital marketing campaigns and maintaining our social media presence across all digital channels. - Measure and report performance of all digital marketing campaigns and planning and overseeing new marketing initiatives. - Sourcing and reaching out to qualified candidates for one current open role for our client and coordinating the hiring process end-to-end.
AccentureInternational Recruiter Coordinator
Jan. 2019 - Mar. 2020RomaniaResults achieved:
- 100% growth in recruitment compared with the same period last year. - 6 Marketing strategies implemented in 4 countries. Key responsibilities:
- Responsible to source candidates for Accenture Global Opportunities through various channels
- Screen, shortlist and interview candidates
- Post opportunities on the platform
- International Relationships: develop & execute a plan for each focus-country of Accenture
- Based on reports, create and execute new strategies & growth drivers for the partnership
AIESEC in RomaniaNational Account Manager
Jan. 2019 - Jun. 2019Bucharest, RomaniaResults achieved:
- 60 sales meetings achieved
- 75% achievement of the planned results goal Key responsibilities:
- International Relationships: develop & execute a plan for each focus-country of AIESEC in Romania partners
- Implementing and selling a new project for Romanian companies named UP project
- Account Management with our main national partners and building strategies for stronger partnerships
- Builds a strategy of showcasing the experiences we deliver
- Make sure that each partner receives a report/update weekly regarding the status of each of the opportunities
Decathlon RomâniaSales And Marketing Representative
Mar. 2018 - Aug. 2018Braşov, RomâniaResults achieved: ๏ 70% achievement of the planned results goal in Sales. Key Responsibilities:
๏ Account Management with our main partners.
๏ Promote Decathlon products and maintain a statistic.
๏ Create and implement strategies for the promotion .
๏ Create 2 reports per week for the products development
AIESEC in RomaniaLocal Manager
Feb. 2018 - Feb. 2019Brasov County, RomaniaResults achieved:
- 50% results in growth compared with the same period last year
- 60% achievement of the planned results goal
- Recognize by the AIESEC in Romania for one product excellence Key responsibilities:
- Responsible for organizing the process of planning, monthly/quarterly reviews, and team retreats
- Project manager for Teaching Romanian Youth project - Account Management with our main local partners and building strategies for stronger partnerships
- Builds a strategy of showcasing the experiences we deliver
AIESEC in RomaniaEvent Coordinator
Oct. 2017 - Feb. 2018Brasov County, RomaniaResponsible to lead, manage and support the organizing team of the event called AIESEC 24. Key Responsibilities:
- Responsible for the quality of the event, measured through stakeholders satisfaction - Assures the promotion of the project with its current activities in the external market
- Responsible to lead, manage and support the organizing team
SmartPointBrand Ambassador
Jul. 2017 - Dec. 2017Brasov County, RomaniaResults achieved:
- 100% achievement of the promotion assessment
- 80% achievement of the planned results goal in Sales. Key Responsibilities:
- Promote the Beko and Arctic brands and maintain a statistic
- Create and implement strategies for promotion - Account Management with our main partners Beko, Arctic and Grundig
BrandLink GroupSales And Marketing Specialist
Sep. 2016 - Feb. 2017Brasov County, RomaniaCreate and implement strategies for promotion
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