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Work Background
MinterEllisonSenior Marketing Manager - International
Oct. 2018Melbourne, AustraliaDeveloped and implemented comprehensive marketing strategies for MinterEllison's international expansion, focusing on brand development and communication initiatives across multiple countries. • Led cross-functional teams to execute marketing campaigns and initiatives in North America, North Asia, UK & Europe, Middle East, and South East Asia.
• Achieved significant results in increasing brand visibility and market share, leading to a notable growth in client acquisitions and revenue.
William BuckMarketing and Business Development Manager
May. 2015 - Jul. 2019Melbourne, AustraliaLed the development of firm marketing strategy to address client challenges and drive business growth. • Collaborated with cross-functional teams to implement innovative solutions for client needs.
• Analysed market trends and competitor strategies to identify opportunities for growth.
The Marketing ManagerDirector
Jul. 2013 - Jul. 2015Adelaide, AustraliaDeveloped and implemented marketing strategies for clients to connect with new customers through various communication channels. • Conducted market research to understand customer needs and values for effective marketing campaigns.
• Collaborated with clients to identify unique offerings and leverage them for increased customer engagement.
• Implemented data-driven approaches to measure the success of marketing initiatives and optimise strategies.
Harcourts South AustraliaHead of Marketing - South Australia
Apr. 2010 - Jan. 2015Developed and implemented an award-winning brand strategy for Harcourts South Australia, leading to the recognition of the best communications strategy by REISA. • Led the marketing efforts for over 40 franchisees, driving brand recognition and growth.
• Utilised presentation and negotiation skills to effectively communicate and implement the brand strategy.
Garland Events Event Director
Sep. 2004 - Oct. 2005Adelaide, South Australia, AustraliaCreated event concepts and installations including hire equipment, lighting, decorations, flowers and manage events for corporate and private functions.
• Account Management
• Managed exclusive contract for Stamford Grand Hotel
• Created new corporate accounts
• Client/Supplier Relations
• Dealt with clients personally throughout planning process created strong working relationships • Event Management - Developed checklists, plan staff and material requirements and venues.
Grant ThorntonNational Marketing Manager
Apr. 1996 - Sep. 2004Led the development of brand principles locally and internationally, including a 6-month secondment to London. • Collaborated with cross-functional teams to enhance brand visibility and market positioning.
• Implemented innovative marketing strategies resulting in increased brand recognition and market share.
Henderson PublishersProduct Planner
Jan. 1994 - Jan. 1996Print Preparation - Prepared print press for everyday and seasonal range of greeting cards
Product Placement and pricing - Category buying and design selection for maximum sales
Copy writing - Press releases, range releases and card verses Graphic Design - Finished art for headers
Reporting - report on popular designs, titles and price points
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