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Work Background
OCCU | Oregon Community Credit UnionDirector of Marketing
Jan. 2022 - Sep. 2024United StatesAs the Director of Marketing, I contribute the strategic growth of the credit union by driving marketing strategies that support organizational goals,fostering collaboration and advocating for exceptional member experience. As an added bonus, I help to lead an incredible group of specialized teams that strive to implement creative, smart and sustainable solutions that make a difference in the lives of our members and the communities we serve.
OCCU | Oregon Community Credit UnionMarketing Manager
Dec. 2018 - Feb. 2022Eugene, Oregon AreaLed a marketing team of five to execute omnichannel marketing campaigns, taking a product and brand forward approach to exceed revenue projections. In this role, I helped to leverage specialized skill sets across the marketing team in content strategy, product advertising, digital advertising and brand management in alignment with organizational objectives. As a part of a cross-functional team with specialization in Automation & Analytics, MX/UX, and Creative Services, this role was able to build collaboration and leverage shared insights to improve marketing campaigns and initiatives. Core responsibilities
Team management | cross-functional team leadership | agency and vendor management | agile project management | omnichannel marketing campaign management | campaign analytics and reporting | support of marketing automation campaigns | experiential marketing and event support | business line sales support | product advertising strategies | member acquisition and retention | digital advertising | email marketing | team workflow and process management | segmentation | implementation of persona research and customer journey maps | content marketing | social media support | business continuity communications team
Eugene Area Chamber of CommerceDirector of Marketing & Communications
Jun. 2017 - Feb. 2019Eugene, OregonAs the Director of Marketing and Communications at the Eugene Area Chamber of Commerce, I led the transformation of marketing, communications and member engagement during a time of evolution for the organization. Working alongside the chamber’s CEO, I helped to define a marketing and communications strategy and develop a culture that increased the engagement of Eugene’s business community and helped to broaden support of the chamber. My work included a strategic relaunch of the Chamber’s Open for Business magazine, which went on to win national industry awards. The connection to and support of the community, as well as the ability to cultivate strategy and culture alongside the chamber’s CEO led to one of the strongest periods of personal and professional growth I have seen and inspired my approach to marketing communications and leadership Core responsibilities
Senior team leadership | brand development and management | agency and vendor selection and management | strategic communications | public relations | marketing and communications strategy | experiential marketing | influencer marketing | content creation | social media strategy | creative direction | team management | member acquisition and retention strategy | department budget management | business development strategy
United Way of Lane CountyDirector of Marketing and Communications
Jan. 2015 - Jun. 2017Eugene, Oregon AreaWorking to strengthen the Lane County community through authentic engagement and connection. I have helped to reposition the organization by increasing awareness of our brand as well as community needs and innovative solutions. I worked to develop a marketing and communications strategy built on increasing brand advocates, cultivating authentic engagement and highlighting community thought leaders. My work, alongside an incredible team, has helped to increase brand awareness, community engagement, and revenue; bringing additional support to the nonprofits and people of Lane County. Core responsibilities
Senior team leadership | brand development and management | strategic communications | public relations | marketing and communications strategy | event marketing | fundraising sales support | vendor management | influencer marketing | Google grant AdWords strategy | creative direction | social media management | department budget management | email marketing | content creation
Western ShelterMarketing Manager
Feb. 2009 - Jan. 2015Eugene, Oregon AreaWorking closely with the Western Shelter Systems team, I have developed a brand and marketing strategy and lead the implementation of effective product-driven marketing campaigns that support brand initiatives and meet sales objectives.
CrewBossMarketing Manager
Feb. 2009 - Jan. 2015Eugene, Oregon AreaFrom brand positioning to the implementation of a new e-commerce site, working with the team at CrewBoss has allowed me to develop an effective marketing and brand strategy centered around user experience and customer relationship management.
Good Clean LoveMarketing & Editing Assistant
Feb. 2008 - Mar. 2010My time at Good Clean Love helped me to break through my comfort zone, become well versed in gorilla marketing tactics, and put me on the path to a passionate career in digital marketing strategy.
5th St. Public MarketMarketing Assistant
Sep. 2006 - Jan. 2008Eugene, Oregon Area5th St. Public Market formed the foundation of my Marketing career by providing opportunities to get involved with event planning, email marketing, and advertising across platforms.
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