Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Ethimos InvestimentosHead of Inside Sales and Marketing
Oct. 2022Campinas, São Paulo, Brasil
Ethimos InvestimentosHead Of BI/CRM
Sep. 2020 - Sep. 2022Campinas, São Paulo, Brasil
Unicred do Estado de São PauloAnalista de BI sênior
Mar. 2019 - Sep. 2020Campinas e Região, BrasilUnicred do Estado de São Paulo is a financial cooperative targeted to health professionals, providing credit and other financial services to its members. As BI/CRM analyst, my roles are:
- Define KPIs alongside the board of directors.
- Gather and figure out available data and turn them into relevant information for decision making.
- Power BI modeling.
- Figure out members’ lifetime cycle and bring CRM improvements.
Propz - Inteligência Artificial para o VarejoCoordenador CRM
Jan. 2018 - Feb. 2019Campinas e Região, BrasilPropz (http://www.propz.com.br/) is a startup that brings customer relationship intelligence and personalization to retail supported by new technologies such as big data and AI. As for CRM, we have an expert team that helps customers to create strategies for their relationship program and make it happen on tactical and operational levels. I’m in charge of the CRM team and my main roles are: Consultant: to propose CRM strategies based on business goals. It starts off from customer assessment, figuring out the whole business scenario, customer expectations of achievements. Business and CRM reports as well holding executive meetings are part of the job.
Operational coordinator: to ensure that all tasks and operations going through our project are according to the strategies defined with customer. Fine tuning automated marketing activations, marketing channels and platform performance, operational procedures among other things.
Team leader: to manage, engage and lead a team of analysts and developers to gives customer the best of our expertise in CRM analysis, growth hacking, marketing activation and web development.
Propz - Inteligência Artificial para o VarejoAnalista de CRM
Jan. 2017 - Jan. 2018Campinas e Região, BrasilMain roles: Analysis: go over results of the last marketing campaigns and figure out what can be improved or tested in order to ramp up results that could be financial or related to engagement. Implementation of A/B tests for marketing pieces, audience segmentation, channels and others.
Planning: in a strategy level and directly with the clients. It usually take into account factors such as previous experiences, business goals, channel effectiveness, best time to talk to customers, customer behavior etc.
Execution: SMS, email marketing and web pages. UX enhancement, web development and marketing good practices regularly applied.
Apek BrasilUI Designer & Systems Analyst
May. 2015 - Jan. 2017Campinas e Região, BrasilI was in charge of Trackmall, the Apek's wayfinding product that can be found in more than 30 malls across the country such as Parque Dom Pedro Shopping, Iguatemi Campinas, Iguatemi São Paulo etc. My roles are: - UI / UX engineering: development and enhancement of usability for the user end.
- PHP developer: new functionalities, systems integration, programing enhancements.
- Team leader: I’m responsible for coordinating tasks and priorities of the dev team allocated to this project. Product URL: http://www.apekbrazil.com/trackmall.
QuinStreetPHP Developer and Systems Analyst
Jul. 2013 - Apr. 2015São Paulo e Região, BrasilI worked on development and maintenance of the company's websites portfolio. My tasks: Develop and maintain new functionalities in PHP and Codeigniter framework;
SEO audition, analysis and enhancement;
UX optimization;
Responsive UI development using Bootstrap and JQuery;
Enhancements and development for Wordpress;
Ad development for lead generation. I also was in charge of the system integration with a supplier that operates a call center for lead contacting. In this specific role, Q&A, usability analysis and process optimization were part of my job.
Seltic Internet LtdaIndependent Owner
Jul. 2006 - Jan. 2017Sorocaba e Região, BrasilI’ve been worked as web developer for several customers by creating and implementing templates, management platforms, UX and SEO optimizations and mobile web applications. I took part of the creation of the education website Passeiweb.com (company’s project that is owned by Quinstreet Inc.). It provides free content for students willing to get an academic degree. Under Seltic management, Passeiweb.com reached more than 30k daily visits which made it one of the most visited brazilian educational websites.
Intch is a Professional Networking App for the Future of WorkSee more people like Fernando on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
643498 people
22
CEO, Growth Hacker and Analytics Expert @ Saga Consulting
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
151448 people
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
24
Insights & Analytics Researcher