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Work Background
TecknoworksSenior Data Analyst
Feb. 2024- Developed and managed Power BI reports integrated with Snowflake to improve data-driven decision-making for US healthcare companies
- Led machine learning projects of data segmentation using clustering methods and feature importance in Python, driving growth in the drugs market and revealing strategic insights, using libraries such as Pandas, Scikit, XGBoost etc.
- Communicated with various stakeholders the results of the analyses and proposed solutions and actionable next steps to achieve their desired outcomes
- Utilized Python for data mining, including accessing APIs, clean data, as well as implementing a project tracking report for all the team's Power BI deliverables.
BitdefenderGlobal Marketing Analyst
Jul. 2021 - Feb. 2024- Led the development and maintenance of numerous Power BI reports using SQL, including the main report in the B2C department which tracked sales performance against targets, becoming the most utilized reporting tool across the company - Conducted ad-hoc analyses to study customer behavior, identifying cross-sell opportunities and optimizing pricing strategies
- Delivered annual and monthly forecasts for customer counts and billings to a range of stakeholders, including top management, to support strategic planning and decision-making; identified gaps and provided actionable insights to address them
- Collaborated with sales and marketing managers to gather and define requirements with the objective of increasing recurring revenue
- Integrated machine learning models into marketing strategies, leading to a 2\% increase in retention rate; orchestrated the design of the monitoring dashboard and proposed relevant KPIs for tracking performance
IBMData Engineer ETL
Sep. 2020 - Jun. 2021Bucharest, Romania- Developing ETL pipelines using Informatica and SQL in an Agile setting
- Initiated and implemented automation for the development process using Python
Erasmus School of EconomicsTeaching Assistant
Sep. 2018 - May. 2019Rotterdam Area, NetherlandsI have taught tutorials in the Introduction to Analysis and Probability theory courses for first year students. My work consisted of preparing the tutorials and giving weekly presentations for groups of around 25 students.
Erasmus School of EconomicsBachelor Honours Class
Jun. 2018 - Jun. 2019I have taken part in two lecture cycles: Health Economics and developing third world countries. My responsibility was to read various articles/ books on these topics and deliver a critical analysis on them. For the final assignment, I have researched with a classmate the relation between Putin's popularity and Russians success in sports events. I have also had the role to present in front of 80 people the activity of the Bachelor Honours Class. Also, I presented in a smaller format the researched I have taken part in.
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