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Work Background
Aproove Technologies IncChief Operations Officer
Jan. 2019GlobalAproove is a SaaS-based technology company with offices in Belgium and the USA. As COO, I oversee global operations, working closely with the CEO to strategically reposition and restructure the business for sustainable growth. Living and working across Europe and the USA, I bring a unique international perspective to the role. While my role is COO, it requires a hands-on approach, involving strategic planning, operational management, driving innovation, and fostering cross-functional collaboration. I joined Aproove when it was purely tech-focused, with no sales, marketing, HR, or customer success teams in place. Key Achievements: Account Growth: Managed accounts generating ARR from $50K to $2M USD, ensuring zero churn and growth in high-profile accounts. Sales & Marketing Enablement: Implemented HubSpot as the central CRM, improving lead generation and sales tracking. Website Development: Designed and launched two product websites, aligning content with Aproove’s shift from Online Proofing to a Work Management platform. Operational Excellence: Established a customer success framework to protect MRR, built a tech support team (L1-L4), and introduced escalation processes. Compliance Leadership: Achieved ISO-27001:2023, HIPAA, GDPR, and SOC2 Type 2 certifications within a year to meet client security requirements. HR & Payroll Systems: Implemented Rippling and Justworks for payroll, benefits, security, and performance reviews, drafting company policies. Sales Pipeline Management: Conducted product demos and managed client accounts through implementation. Legal Stewardship: Rewrote all legal and contractual documents with external counsel to align with commercial objectives.
ZiflowDirector of Customer Success - Ziflow
Jan. 2017 - Mar. 2018London, United KingdomI joined Ziflow during its early startup phase, when the product was still under development
and not yet launched in the marketplace. Contributed to strategic planning, product positioning, early product modeling, and driving marketing efforts to build awareness and establish a strong foundation for growth. Key Achievements: • Customer Success Strategy: Helped to define the strategic vision and operational roadmap for Ziflow, with an emphasis on driving growth through product adoption, customer satisfaction, and awareness. • Market Research: Conducted in-depth market research to analyze competitors' strengths and weaknesses, providing valuable insights to guide strategic decision-making and team development initiatives. • Equity-Based Role: Undertook this role on an 18-month unpaid basis in exchange for share options,
demonstrating a strong commitment to the company's vision and long-term success.
IO IntegrationManaging Director IOI UK
Feb. 2012 - Nov. 2016London, United KingdomIn early 2012, I was tasked with launching the IO Integration brand into the UK market. I was responsible for building and managing a diverse team across Sales, Support, Professional Services, and Administration, while also actively pitching to and securing new business. Focusing on agencies, retailers, corporate marketing communications (Marcom), and publishing organizations, IO Integration rapidly established a strong foothold in the UK market, earning the trust of high-profile clients. My role was highly dynamic, encompassing full responsibility for all UK business operations, including strategic planning and daily management. I was also deeply involved in the strategic and operational aspects of the US headquarters and played a pivotal role in setting up and expanding IO Integration’s presence in Australia. I nurtured and developed strategic partnerships with key suppliers such as Workfront, Dalim, Censhare, and North Plains, ensuring strong collaboration and mutual growth. With a steadfast focus on customer satisfaction and retention, IO Integration maintained a perfect record of customer retention throughout my five-year tenure. Under my leadership, the UK business thrived, maintaining a 100% customer retention rate with no churn, and leaving IO Integration debt-free and highly profitable upon my departure. Our client portfolio included renowned organizations such as Xerox, Jaguar Land Rover, Omnicom, WPP, IPG, Dentsu, Caffè Nero, Kohl’s, Christie’s, Canon, and Apple.
Xinet (Now NorthPlains)Worldwide Technical Sales Manager
Aug. 2006 - Feb. 2012Working at Xinet was a dynamic role that blended technical expertise, global collaboration, and strategic sales efforts. The position required extensive international travel, providing valuable insights into diverse business practices and cultural nuances. As part of the Technical Sales team, I collaborated with global channel partners to ensure they fully understood the Xinet product and its evolving features. This involved delivering product demonstrations, responding to RFIs and RFPs, and conducting training sessions—both in-person and virtual. The role also required tailoring marketing strategies for different audiences to support pre-sales initiatives and protect post-sale maintenance revenue. I created product literature, tool sheets, network topology diagrams, and FAQs, which streamlined the RFI and RFP processes while improving client and partner engagement. Public speaking and live product demonstrations at industry events were key responsibilities, demanding presentations that remained current with new functionality. I also managed client accounts, gathering feedback to inform R&D and ensure the product continued to meet customer needs. In some instances, I managed direct sales opportunities, overseeing deals from lead generation to closure. Additionally, I worked closely with channel partners to maintain pipelines and ensure consistent progression toward revenue targets. Key Skills: Global Partner and Client Management: Managed reseller partners worldwide and oversaw direct client accounts, fostering strong relationships and enhancing product adoption through extensive communication and support. Public Speaking and Product Evangelism: Delivered compelling presentations and product demonstrations at major trade shows and events, strengthening Xinet’s industry presence. Client Success: Played a pivotal role in educating and supporting a diverse customer base, ensuring clients fully leveraged Xinet’s solutions to meet their needs.
Turning Point IntegrationTechnical Sales
Feb. 2005 - Aug. 2006
EC2i LtdStudio Manager
May. 1997 - Dec. 2004Studio Manager ensuring deadlines were met and all the hardware and software was maintained. Managed 25+ people
Quddos Print ManagementAccount Manager
Jun. 1996 - Jun. 1997Managed Allied Irish Bank and London Stock Exchange print management requirements.
Williams LeaTrainee Mac Operator and Systems Support
Jun. 1994 - Jun. 1996
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