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Work Background
Consultant / Self-EmployedResearch and Business consultant
Nov. 2023South AfricaOver the past year, I have collaborated with numerous clients on a diverse range of projects. My work has encompassed end-to-end research studies, advanced data analytics, data mining, machine learning models, and automation scripts, delivering actionable insights across the Consumer Insights, FMCG, Media, and NGO sectors. During this time, I have also been studying towards Data Science and Machine Learning, further expanding my expertise in Python, BigQuery, and AI-driven analytics.
Red Fox Group (Pty) LtdQuantitative Research Director
May. 2022 - Oct. 2023South AfricaI have had the privilege of consulting for diverse clients across a range of projects, which eventually led to a significant turning point in my career. Recognising my expertise and contributions, I was approached by the Red Fox Group to become a Co-Founder of Red Fox Insight, envisioned as the research arm of the Red Fox Group. During my tenure at Red Fox Insight, I played an instrumental role in the company's growth and success. I have since transitioned from my role as an active director, but I continue to contribute to the group's endeavours in a consulting capacity, offering my expertise and insights as needed.
Frontline Research GroupMeasurement Science Data Controller and Team Leader
Oct. 2020 - May. 2022South AfricaI served as point of contact to stakeholders on insights, results, and analysis of data for Botswana, Namibia, and Mozambique accounts whilst managing production projects. Assisting in monitoring and analysing performance and data accuracy. Facilitating opportunities for leveraging company data to drive business solutions, including entry level SAS data processing, data science checking and data sign off, data science support, and crisis management support.
Vibrand ResearchHead of Department Quantitative Research
Jan. 2013 - Dec. 2020RemoteIn my role as the Head of the Quantitative Research Department at Vibrand Research, I was entrusted with the following key responsibilities and achievements: • Project Management: Led and oversaw the end-to-end management of research projects, from initial scoping through to methodology design and report writing. • High-Quality Deliverables: Demonstrated a commitment to producing high-quality research reports and presentations. This included drafting findings reports and presentations, collaborating with stakeholders on design and production, and contributing to the creation of impactful deliverables.
• Business Development: Proactively identified new business opportunities in terms of expanding research services and exploring untapped markets.
• Strategic Insights: Generated insightful research reports that provided actionable advice to empower clients to make informed decisions.
• Financial Management: Effectively managed external supplier budgets and implemented cost-saving initiatives, including overseeing field budgets. My tenure at Vibrand Research was marked by a commitment to excellence, strategic thinking, and a drive for innovation that directly contributed to the company's success and growth.
Millward BrownInnovations Research Executive
Jan. 2009 - Dec. 2013JohannesburgAs an Innovations Research Executive at Millward Brown South Africa, I held a multifaceted role that involved responsibilities and achievements, including:
• Strategic Vision and Implementation: Developed and executed a best-practice research vision, strategy, and policies to enhance operational performance. This encompassed creating and refining processes and procedures that aimed at driving innovation within the organisation.
• Technological Advancements: Spearheaded research initiatives into new and existing processes, devices, technologies, materials, and techniques to stay at the forefront of industry advancements.
• Alignment with Company Mission: Ensured that all new projects aligned with the company's mission and maintained consistency with its message and brand identity.
• Eye Tracking Expertise: Demonstrated my commitment and expertise by providing consultation on all Eye Tracking studies within the organisation.
• Cost Reduction Initiatives: Implemented efficiency measures on new technologies and methodologies, contributing to company-wide cost reduction efforts.
• Neuroscience Advisory: Acted as the company advisor on studies involving a Neuroscience element, leveraging my specialised knowledge in this area at the time.
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